1993 CADILLAC SEVILLE Owners Manual

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SEVILLE
'THIS MANUAL IS A REPLICATION.
IT IS NOT AN ORIGINAL.
OWWES LITERATURE
H3026

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PENALTY OF
LEADERSHIP
I
N every field of human endeavor, he that is first must perpetually live
in the white light of publicity. VWhether the leadership be vested
in a man or in
a manufactured product, emulation and envy are ever at
work. TIn art. in literature, in music, in industry,
the reward and the
punishment are always the same. VThe reward is widespread recog-
nition;
the punishment, fierce denial and detraction. TWhen a man's
work becomes a standard
for the whole world, it also becomes a target
for the shafts of the envious few. BIf his work be merely mediocre,
he
will be left severely alone - if he achieve a masterpiece, it will set a million
tongues a-wagging. vealousy does not protrude its forked tongue at
the artist who produces a commonplace painting. VWhatsoever you
write, or paint,
or play, or sing, or build, no one will strive to surpass, or
to slander you, unless your work be stamped with the seal of genius.
lbng, long after a great work or a
good work has been done, those who
are disappointed or envious continue to cry out that it can not be done.
ISpiteful
little voices in the domain of art were raised against our own
Whistler as a mountebank, long after the big world had acclaimed him
its greatest artistic genius. fMultitudes flocked to Bayreuth
to worship
at the musical shrine of Wagner, while the little group of those whom he
had dethroned and displaced argued angrily that he was no musician at
all.
TThe little world continued to protest that hlton could never
build
a steamboat, while the big world flocked to the river banks to see
his boat steam by. YThe leader is assailed because he
is a leader, and
the effort to equal him
is merely added proof of that leadership. qFailing
to equal
or to excel, the follower seeks to depreciate and to destroy - but
only confirms once more the superiority of that which
he strives to
supplant. (There is nothing new
in this. (It is as old as the world
and as old
as the human passions - envy, fear, greed, ambition, and the
desire to surpass. IAnd it all avails nothing. BIf the leader truly
leads, he remains -the leader. TIMaster-poet, masterpainter, master
workman, each in his turn is assailed, and each holds his laurels through
the ages. ?That which
is goad or great makes itself known, no matter
how loud the clamor of denial. TThat which deserves to live- lives.
CCaddac Motor Car Co. Detmit, Mich.)
' APPEARED AS AN ADVERTISEMENT ' IN 1 THE SATURDAY EVENING POST n JANUARY ZND, IN THE YEAR 191s 1 COPYRIOHT. CADILLAC MOTOR CAR DIVISION

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Henry M. Leland, founder of Cadillac, stands beside the
2905 “Osceola” which QUUS built to evaluate the
feasibility of a closed bodied car.
P

Downloaded from www.Manualslib.com manuals search engine Henry M. Leland, known as the
master
of precision, initiated his pre-
cision manufacturing techniques at Club
of England awarded the pres-
tigious
to Cadillac twice
the founding of Cadillac
in 1902. His exacting
,A
standards prompted the motto
by which Cadillac
has been guided over the
years
- "Craftsmanship
A Creed -Accuracy A
Law!'
The introduction of
the first four cylinder en- first in
1908 for
achieving
perfect interchangeability
of parts and again in 1912
for introducing the elec-
tric self starter, electric
lighting and ignition
system.
I
I
Cadillac is the only
American manufacturer
to win this honor and the
gine in
1905 led the industry and only manufacturer in the world to win
enabled Cadillacs
to travel at speeds it twice. As commonplace as stan-
up to
50 mph.
dardized parts are today, in 1908 parts
For attention to quality and in- were still individually hand fitted
novation, the Royal Automobile
both in production and service.

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Downloaded from www.Manualslib.com manuals search engine Standardization opened the eyes of
the industrial world and was the cor-
- assembly line ner-stone of modern I
production. From this achievement
evolved the reference to Cadillac
as "..::
"Standard of the World:'
In 1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became
the first manufacturer
to offer closed bodies as standard
equipment.
"The Penalty
of Leadership"
first appeared in the January
2, 1915
issue
of The Saturday Evening Post
as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of the finest documents ever
written and was published following
the introduction of
the first produc-
tion \'S cnginc Thc \'< \vas st;ln-
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)I ,.
..
45 O V-16 Engine
service policy, security plate glass,
chrome plating and the first car
to
be designed by a stylist (1927 La-
Salle/Harley Earl). The '30s wit-
nessed production of the smooth and
quiet
V12 and 1 V I6 engines. .i
The crisp, contemporary lines of the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
W
1931 V-16 Sport Phaeton

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