1994 CADILLAC FLEETWOOD Owners Manual

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1994 OWNER'S LITERATURE
CADILLAC OWNER
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PENALTY OF
LEADERSHIP
(CadLc &tor Car Co. Detroit, Mich.)
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THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST JANUARY 2ND. IN THE YEAR 1915 COPYRIGHT. CADILLAC MOTOR CAR DIVISION

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Few automobiles are fortunate enough to have the rich
kage that is Cadillac. The name Cadillac is appropriately
tr : of Antcine de La Mothe Cadillac, the French military
commander who founded the city of Detroit . 1701. What
better name for the oldest autsmobile manufacturer in Detroit.
Henry M. Leland, known as the
master of precision, initiated his pre-
cision manufacturing techniques at Club
of England awarded the pres-
b Dewar Trophy 1 tigious
to Cadillac twice
. . .
the founding of Cadillac
in
1902. His exacting
standards prompted the
motto
by which Cadillac
has been guided over the
years
- “Craftsmanship
A Creed - Accuracy A
Law:’
The introduction
of
first in 1908 for achieving
the first four cylinder en- perfect
interchangeability
of parts and again in
1912
i for introducing the elec-
j tric self starter, electric
I lighting and ignition
system. Cadillac is the only
American manufacturer to win this honor and the
gine in
1905 led the industry and only manufacturer in the world to win
enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and in-
novation, the Royal Automobile
it twice. As commonplace as stan-
dardized parts are today, in
1908 parts
were still individually hand fitted
both in production and service.

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r Standardization o-pened the eyes of
the industrial world and was the cor-
ner-stone of modern
1: assembly lir
production. From this achievemc---
evolved the reference to Cadillac as
“Standard
of the World:
In
1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
to offer closed bodies as standard
equipment.
“The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturday Evening Post
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as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of the finest documents ever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in
all 1915 model Cadillacs.
Many Cadillac “firsts” have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion, a nation-wide comprehensive
45 O V-16 Engine
service policy, security plate glass,
chrome plating and the first car to
be designed
by a stylist (1927 La-
Salle/Harley Earl). The
’30s wit-
quiet
V12 and
The crisp, contemporary lmes ot the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
light tanks, combat vehicles and
internal parts for Allison
V1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matic transmissions were
used in each tank.

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