Page 9 of 380
Downloaded from www.Manualslib.com manuals search engine The
PENALTY OF LEADERSHIP
adillac Motor Car Co. Detroit, Mich
IHIS TEXT APPEARED AS AN ADVERTISEMENT IN THE YATURD.4Y EVENING POST? JhNli.\RY 2ND. IN THE YE,\R 1‘915 COPYRIGHT, CADILI..4C XlGTOR CAR DIVISION
Page 10 of 380
Downloaded from www.Manualslib.com manuals search engine Henry M. Leland,
founder
of
Cadilluc, stands
beside the
1905
“Osceola” which
was built to
evaluate the
feasibility of a
closed bodied car.
Page 11 of 380

Downloaded from www.Manualslib.com manuals search engine Few automobiles are fortunate enough to have the rich heritage
that is Cadillac. The name Cadillac is appropriately that
of
Antoine de La Mothe Cadillac, the French military commander
who founded the city of Detroit in 1701. What better name for
the oldest automobile manufacturer in Detroit.
Henry M. Leland, known as the master of precision,
initiated his precision manufacturing techniques at the
founding
of Cadillac in 1902. His exacting standards
prompted the motto by which Cadillac has been guided
over
the wars - "Craftsmanship A Creed - Accuracy
X Law.''
The introduction of the first four cylinder engine in 1905
led the industry and enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and innovation, the Royal
Automobile Club of England awarded
the prestigious
Dewar Trophy to Cadillac twice . . . first in 1908 for
achieving perfect interchangeability
of parts and again
for introducing the electric self starter, electric lighting
and ignition system on 1912 models. Cadillac
is the
only American manufacturer to win this honor and
the only manufacturer in the world to win it twice.
As
commonplace as standardized parts are today, in 1908
parts were still individually hand fitted both in
production and service.
Page 12 of 380
Downloaded from www.Manualslib.com manuals search engine 1914 V8 Engine
1949 Overhead
Valve
High
Compression
V8 Engine
VI 4 Engines
1930-1940
Standardization opened the eyes of the industrial world
and was the cornerstone of modem
assembly line
production. From this achievement evolved the
reference to Cadillac as “Standard
of the World.”
In
1909 Cadillac was purchased by the then new
General Motors Corporation.
Convenience, cleanliness and all-weather comfort were
greatly enhanced in
1910 when Cadillac became the first
manufacturer to offer closed bodies
as standard equipment.
“The Penalty
of Leadership” first appeared in the
January 2, 1915 issue of The Saturday Evening Post as an
expression of the Cadillac commitment to leadership,
quality and innovation. It is widely regarded as one
of the
Page 13 of 380

Downloaded from www.Manualslib.com manuals search engine finest documents ever written. It was published following
the introduction
of the first production V8 engine,
which
was standard in all Cadillacs beginning with the
1915 model.
Many Cadillac “firsts” have followed over the years,
inciuding the synchro-mech clashless transmission, a
nationwide comprehensive service policy. security plate
glass. chrome plating and the first car to be designed
by
a stylist ( 1927 LaSalle/Harley Earl). The ’30s witnessed
production
of the powerful, smooth and quiet V12 and
V16 engines. The crisp, contemporary lines of the 1938
60 Special series ushered in a new era in styling.
VI 6 Engin e
During World War 11, shortly after Pearl Harbor.
Cadillac discontinued car production
for the first time
since
1902 in order to construct light tanks, combat
vehicles and internal parts for Allison V17 10 engines.
Two Cadillac V8 engines and Hydra-Matic
transmissions were used
in each M5AI and M24 tanks.
1931 VI6 Sport Phaeton
Page 14 of 380
Downloaded from www.Manualslib.com manuals search engine There are, to be sure, many ways to describe the
superlative motor car pictured. "Beauty,"
"majesty," "brilliance"
- all apply, in their
fullest meaning, to this new Cadillac. And yet,
from this wonderful vocabulary, we have
selected "elegance" as the word that most fully
characterizes the Cadillac of
1960. The car's
beautiful, clean-lined styling is certainly elegant
beyond compare. Its new interior luxury
provides a feeling of elegance that can be sensed
nowhere else in the world of motor cars.
And
even its new performance - smooth, quiet and
effortless
- might be summarized as "elegance
in motion.'' Once
you have seen and driven it for
yourself, we
think you will agree that the word is
"elegance"
- and that the car is Cadillac!
C.WILLAC MOTOR CAR DMSION. GENEFCL MOTOFS COFS'OMON
Page 15 of 380

Downloaded from www.Manualslib.com manuals search engine For the 1948 model. Cadillac introduced the legendary
tail fin
which once more set the trend in automotive
styling
for nearly two decades. This was closely
followed with the two door hardtop Coupe DeVille and
the industry’s first modem overhead valve, high
compression
V8 engine on the 1949 model.
Engineering innovations. conveniences and styling
dominated
the ’50s and ‘60s. Cruise control, automatic
climate control.
tilt and telescoping steering wheels,
twilight sentinel and four door hard tops
all debuted in
these years. In 1957 the Eldorado Brougham featured advances
such as air suspension. memory seat,
automatic electric
door locks, transistor radio. a brushed
stainless steel roof and
low profile tires.
The Eldorado. introduced in 1953, wziS redesigned for
1967 as the first front wheel drive personal luxury car.
The
472 cu. in. V8.engine used in all Cadiilacs in 1968
and 1969 was enlarged to SO0 cu. in. for all 1970
through 1976 Eldorados. The
Track Master
computerized
skid control braking system option
debuted on
1970 Eldorados.
A driver and passenger Air Cushion Restraint
system (air bag) was available on
ali 1974. 1975 and
1976 Cadillacs.
Analog Electronic Fuel Injection
was available. on
1975 Cadillacs and standard on the new international
size 1976 Seville. In
1978. the Trip Computet. option
incorporated the first on-board microprocessor.
Page 16 of 380
Downloaded from www.Manualslib.com manuals search engine The electronics and computerization which were
pioneered by Cadillac in the
’70s came of age in the
’80s with Digital Fuel Injection and On-Board
Diagnostics
in 1980. four wheel Anti-lock Brakes on
1986 models and Traction Control in the fdl of 1989.
The 1992 Seville STS was the first car ever to win all
three major automotive awards: Car
of the Year, Motor
Trend; Ten Best List, Car
& Driver; Car of the Year.
Automobile Magazine.
The year
1993 saw the introduction of the Northstar
system. The state
of the art system includes the 32 valve,
dual overhead camshaft, Northstar 4.6 liter V8 engine,
4T80-E electronically controlled automatic transaxle,
road sensing suspension, speed sensitive steering.
anti-lock brakes and traction control.
For more than nine decades Cadillac has been
a leader in
quality and technical innovation. Now more than ever,
Cadillac
is “Creating a Higher Standard.”