1993 CADILLAC DEVILLE engine

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OWNER'S LCTERATURE

Downloaded from www.Manualslib.com manuals search engine PENALTY OF
LEADERSHIP
CCad;llac Motor Car Co. Detmit. Mich.)
THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST 7 JANUARY ZND. IN THE YEAR 1915 1 COPYRIGHT. CADILLAC MOTOR CAR DIVISION

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Downloaded from www.Manualslib.com manuals search engine Few automobiles are fortunate enough to have the rich
heritage that is Cadillace The name Cadiflac is appropriately
that of Antoine de La Mothe Cadillac, the French military
commander who founded the city of Detroit in 1701. What
better name for the oldest automobile manufacturer in Detroit.
Henry M. Leland, known as the
master of precision, initiated his pre-
cision manufacturing techniques at
the founding
of Cadillac
in 1902. His exacting
standards prompted the motto
by which Cadillac
has been guided over the
years
- “Craftsmanship
A Creed - Accuracy A
Law.”
The introduction of Club
of England
awarded the pres-
to Cadillac twice
. . .
first in 1908 for achieving
perfect interchangeability
of parts and again in
1912
for introducing the elec-
tric self starter, electric
lighting and ignition
system.
Cadillac is the only
American manufacturer
the first four cylinder en- to win this honor and
the
gine in 1905 led the industry and only manufacturer in the world to win
enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and in-
novation, the Royal Automobile
it twice. As commonplace as stan-
dardized parts are today, in
1908 parts
were still individually hand fitted
both in production and service.

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i

Downloaded from www.Manualslib.com manuals search engine . Jtandardization opened the eyes of
the industrial world and was the cor-
ner-sone
of modern
production. From this achievement
evolved the reference to Cadillac as
d
“Standard of the World:’
In
1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean- liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
to offer closed bodies as standard
equipment. “The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturdav Evening. Post
as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one
of the finest documents ever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in all
1915 model Cadillacs.
Many Cadillac “firsts” have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion,
a nation-wide comprehensive
45 O V-16 Engine
service policy, security plate
chrome plating and the first glass,
car to
be designed
by a stylist (1927 La-
Salle/Harley Earl). The ’30s wit-
nessed production of the smooth and
quiet V12 and
The crisp, contemporary lines
or the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
light tanks, combat vehicles and internal parts for Allison
V 1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matic transmissions were
used in each tank.

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For the 1948 model, Cadillac
introduced the
7
which set the trend in automotive
styling for nearly two decades. This
was followed
by the 1949 model with
the two door hardtop Coupe DeVille
and the modern overhead valve,
high compression
V8 engine
Engineering innovations, con-
veniences and styling dominated the
'50s and '60s. Cruise control, auto-
matic climate control,
tilt and
telescoping steering wheels, twilight
sentinel and four door hard tops all
debuted in these years. In
1957 the
Eldorado Brougham featured
ad-
vances such as air suspension, mem-
ory seat, automatic electric door
locks, transistor radio, a brushed
1
stainless steel roof and low profile
tires.
The Eldorado,I introduced in
1953, was redesigned for 1967 as the
first front wheel drive personal
lux-
ury car. The 472 cu. in. V8 engine
used in
all Cadillacs in 1968 and
1969 was enlarged to 500 cu. in. for
all
1970 Eldorados.
An Air Cushion Restraint Sys-
tem (airbag) was available for
1974,
1975 and 1976 Cadillacs.
Analog Electronic Fuel Injec-
tion was available, on
1975 Cadillacs
and was standard on
the new inter-
national size 1976 Seville. In 1978,
the Trip Computer option incor-
porated an on-board microprocessor.
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