2011 AUDI A8 sport mode

9
Transmission
8-speed tiptroni\f®
The new Audi A8 comes with a brand new gearbox – an advanced
8-speed tiptronic® transmission system which reduces both
fuel consumption and CO\b emissions. It converts high-torque
engine power into both sporty performance and operating
convenience, with crisp, fast gear changes, reduced weight
and an optimised gearshift strategy. More spontaneous gear
changes are a particular benefit, especially when downshifting.
Both in the ‘D’ (Drive) and ‘S’ (Sport) programme, the advanced
electronics used in tiptronic® respond efficiently to every driver
input, helping to prevent unwanted upshifts when cornering.
Furthermore, this advanced gearbox can be operated entirely
in manual mode, enabling the driver to change gear using the
paddles, simply by pressing a button on the steering wheel.

14
18” x 8J ‘7-arm’ design alloy wheelsMMI controls featuring MMI touchpad
Engine and transmission
8-speed
tiptronic® transmission with electronically-trans\1mitted shift information and Dynamic Shift Programme (DSP)
Recuperation for optimal energy utilisation
Automatic
Start-Stop function for greater fuel and CO\b efficiency. Includes energy saving tips in Driver’s Information System (3.\f TDI® only)
Wheels, t\bres and suspension
18”
x 8J ‘7-arm’ design alloy wheels with \b35/55 R18 Y tyres
Adaptive
air suspension with four selectable modes (Auto, Dynamic, Comfort and Lift) selectable through MMI
Audi
drive select with three pre-configured modes (Comfort, Auto, Dynamic)
Locking
wheel bolts
quattro®
permanent all-wheel-drive
quattro® Sports differential (standard on
4.\b TDI® only)
Space-saver
spare wheel Seat

s
Valcona
leat
her

Elec

trically-adjustable
4-wa
y
lumb
ar
supp
ort
Electric
fron
t
seat
s
with memo
ry
(1\b-
way
adju

stable),
incl
uding
adju
stment
for: - forw
ard/backwards posi tion
- seat cush ion heig ht
-
seat cush

ion
tilt - backrest
- seat-belt heig ht
- head rest - Memory for driv er’s seat , pass enger seat , stee
ring whee l and door mirr or
Heated
fron

t
seat
s
with vari
able
temp

erature
adju
stment Audio and \fommuni\fation
Audi
Music Interface (AMI) – Universal connection for use with stereo audio sources, USB and MP3 devices including Apple iPod generation 4 onwards (iPod, iPod classic, iPod mini, iPod nano, iPod photo, iPod
video, iPod touch). Provides intuitive
control through the audio system and
multi-function steering wheel. It also replicates the iPod display on the audio screen and DIS, including track titles. The interface provides charging function (dependent on device)
Audi
sound system
- 6-channel amplifier
- 18\f-Watt amplifying capacity
-
Two \b\f\fmm speakers and two tweeters in front doors
- 1\f\fmm front centre speaker
-
\b-way system with 168mm wide speaker and tweeters in the rear
- \b6\fmm subwoofer located in the parcel shelf
SE model
equipment
All A8 SE models have
the following items of
standard equipment.

47
Wheels,
tyres and
suspension
Options are subject to availability
and \fay extend delivery.
– = Not available
• = Available
S = Standard
RRP – Re\fommended Retail Pri\fe.
All pri\fe\b are \bubje\ft to VAT at 20% refle\fting the
VAT rate mo\bt likely to be in for\fe at the time of
delivery. The VAT rate may \fhange if the vehi\fle i\b
delivered before 4 January 2011 or if the VAT rate
\bub\bequently \fhange\b.
Order \bodeSESE Executive
SE
long wheelbase
SE Executive
long wheelbase
W12
long wheelbaseBasic RRP Total RRP
inc VAT
PR\b 19” x 9J ‘10-spoke\d Y’ design alloy wh\deels, with 255/45 R19 ty\Pre\bnSnS-£1,362.50 £1,635.00
- - - -n£391.67£470.00
PRD 19” x 9J ‘5-ar\f’ de\dsign alloy wheels,\d with 255/45 R19 Y \Ptyre\bn- - - -£1,362.50 £1,635.00
-n- - -No \fharge No \fharge
PQG 19” x 9J ‘5-twin-s\dpoke’ design alloy \dwheels, with 255/45 R19 ty\Pre\b
n-n- -£1,658.33 £1,990.00
-n-n-£295.83
£355.00
- - - -n£687.50£825.00
PRK 20” x 9J ‘10-paral\dlel-spoke’ design a\dlloy wheels, with 265/40 R20 Y \Ptyre\b
n-n- -£2,295.83 £2,755.00
-n-n-£933.33£1,120.00
- - - -n£1,325.00 £1,590.00
PQ6 20” x 9J ‘5-seg\fent\d-spoke’ design allo\dy wheels, with 265/40 R20 ty\Pre\b
n-n- -£2,170.83 £2,605.00
-n-n-£808.33£970.00
- - - -n£1,200.00 £1,440.00
PQF 20” x 9J ‘7-twin s\dpoke’ design bi-col\dour alloy wheels with 265/40 R20 ty\Pre\b
n-n- -£2,554.17 £3,065.00
-n-n-£1,191.67 £1,430.00
- - - -n£1,583.33 £1,900.00
PQN 20” x 9J ‘7-twin s\dpoke’ design high g\dloss alloy wheels \dwith 265/40 R20 ty\Pre\b
n-n- -£2,766.67 £3,320.00
-n-n-£1,404.17 £1,685.00
- - - -n£1,795.83 £2,155.00
PQU 21” x 9J ‘5-ar\f rotor’ design in titaniu\f optic alloy wheels with 275/35 R21 tyre\b
n-n- -£2,766.67£3,320.00
-n-n-£1,404.17£1,685.00
- - - -n£1,795.83£2,155.00
PQW
21” x 9J ‘5-ar\f rotor’ design with high gloss finish alloy wheels with 275/35 R21 tyre\b
n-n- -£2,683.33 £3,220.00
-n-n-£1,320.83 £1,585.00
- - - -n£1,712.50 £2,055.00
2MASports air suspensi\don with electronic\d shock absorption \dcontrol – \btiffer damping. V\Pehi\fle height \fan
be de\frea\bed by up t\Po 10mm. In\frea\bed fun\P\ftionality through \PAudi drive \bele\ftn n n n n£716.67
£860.00
GH2quattro® Sports dif\dferential – the ele\ftroni\fal\Ply regulated Sport \Pdifferential di\btrib\Pute\b power
individually betwe\Pen the ba\fk wheel\b,\P giving out\btanding\P handling \fhara\fter\Pi\bti\f\b (\btandard on \P4.2
TDI model\b)n n n n n£979.17
£1,175.00
1N7Dyna\fic steering. Steering angle and \bteering torque requirement adju\bted dependent on road \bpeed.
Can be adju\bted through Audi drive \bele\ft. ESP u\be\b the dynami\f \bteering fun\ftion along with brake\b
when the vehi\fle i\b over or under-\bteering to apply a\ftive \bteering intervention\bn n n n n£1,108.33 £1,330.00
1G3Full sized spare alloy wheel with tyre. Only in \fonjun\ftion with 19” or 20” Alloy wheel\b. Plea\be note
that the boot \bpa\fe i\b redu\fed with thi\b optionn n n n n£358.33£430.00
Options

52
Options are subject to availability
and \fay extend delivery.
–
= Not available
• = Available
S = Standard
*Designs
are subject to factory approval.
**HomeLink®
is a registered trademark of Johnson Controls. For information on compatibility, visit www.homelink.com.
***Leather
and stitching (where applicable) can be specified in a variety of colours from the Audi exclusive range. Unless an Audi exclusive colour is selected the foot rests will be colour matched to the carpet colour.
RRP – Recommended Retail Price.
All prices are subject to VAT at \b\f% reflecting the VAT rate most likely to be in force at the time of delivery. The VAT rate may change if the vehicle is delivered before 4 January \b\f11 or if the VAT rate subsequently changes.
Interior
equipment
Specify every deta il of your car’ s
inte

rior
with this rang
e
of opti
ons.
Order CodeSE
SE Executive
SE
long wheelbase
SE Executive
long wheelbase
W12
long wheelbaseBasic RRP Total RRP
inc V\bT
4F2 \bdvanced key.
Access
and authorisation system which automatically exchanges data between key and vehicle, allowing the driver to keep the key in their pocket or bag at all times. To unlock and open, simply lift the exterior door handle. To lock, press the button on the handle. Pressing the start/stop button integrated in
the centre console starts and stops the engine
nSnS S£8\b9.17 £995.\f\f
9\bH Deluxe 4-zone cli\fate control including rear co\ffort centre ar\frest
As standard climate control plus:
- Separate air distribution and temperature controls for driver, front passenger and both sides in the rear
- Additional air-conditioning controls in the rear comfort centre armrest
n nS S S£1,\f\b\f.83 £1,\b\b5.\f\f
3Y2 Electric blind for rear windown n- - -£416.67 £5\f\f.\f\f
3Y8 Electric blinds for rear window and for rear door windows n nS S S£85\f.\f\f £1,\f\b\f.\f\f
VC1 Garage door opener (Ho\felink®**).
Programmable radio-operated remote control for compatible doors/
gates. Control buttons integrated in the front roof module n n n n n£\b\f8.33 £\b5\f.\f\f
3X1 Through-load facility. For transporting long objectsn n n n n£\b87.5\f £345.\f\f
1W7 Cool box.
Compressor-based cooling located in the through-load facility with temperature range from +1\f°C to –15°C, capacity of two \f.75l bottles horizontally, shelf and LED interior lighting. Can be converted back to through-load facility with ski bag at any time. Only in combination with through-load facilityn n n n n£1,\f6\b.5\f £1,\b75.\f\f
VE1 Rear vanity \firror- -n nS£\b\b9.17 £\b75.\f\f
1U7\budi exclusive folding table for passenger side
for working comfortably in the rear of the vehicle. Simple manual operation. The folding table is made of high-quality wood which matches the selected inlay
in the vehicle. Only in combination with front comfort seat package or comfort Sports seat package n n n n n£1,\f6\b.5\f £1,\b75.\f\f
YZO
S3G \budi exclusive folding table for drivers side
for working comfortably in the rear of the vehicle. Simple manual operation. The folding table is made of high-quality wood which matches the selected inlay in the vehicle. Only in combination with front comfort seat package or comfort Sports seat packagen n n n n£1,\f6\b.5\f £1,\b75.\f\f
1U9\budi exclusive folding table for driver and passenger side
for working comfortably in the rear of the vehicle. Simple manual operation. The folding table is made of high-quality wood which matches the selected inlay in the vehicle. Only in combination with front comfort seat package or comfort Sports seat package n n n n n£\b,\f83.33 £\b,5\f\f.\f\f
YX\b
S3G Personalisation of \budi exclusive folding table for driver’s side.
Includes the personalisation of one Audi exclusive folding table by engraving the front and back of the table to include your initials, the A8 logo or any other design of your choice. The engraving can be seen when the table is folded open and closed. Can only be ordered in conjunction with 1U7, 1U9 or YZO* - -n n n£8\f4.17 £965.\f\f
YTD
S3G \budi exclusive gear lever in wood. Automatic models, only available in combination with matching Audi exclusive inlays n n n n n£\b83.33 £34\f.\f\f
YTR
S3G \budi exclusive rear footrests.
Includes two individual footrests located in the lower section of the front seat backrests, enabling passengers to travel more comfortably in the rear. Can only be ordered in conjunction
with an Audi exclusive carpet YSQ/S3G***- -n n n£\b\b5.\f\f £\b7\f.\f\f

56
Mer\fhandise
From the enthusiast’s moto rsport
coll

ection
to the soph
isticated
Audi
coll

ection,
ther
e’s
a wide vari
ety
of adul
ts’

and chil

dren’s
clot
hing,
life
style
acce
ssories

and coll

ectables,
all of whic
h
bear the
Audi
name

.

Plea

se
spea
k
to a memb
er
of our team at
your loca

l
Audi Cent
re
to see the full Audi
coll

ection
and to plac
e
an orde
r.
A sele
ction

of Audi merc

handise
is also avai
lable
to buy
from audi

.co.uk/\ferchandise .
Audi kids Bags and leather goodsClothing
Motorsports Sport
and travelModel cars

61
Servicing tailored to your needs
Regular
servicing is key to safeguarding your
Audi’s performance and a full Audi service
history could help you preserve the future
re-sale value. To make servicing easy, the
Audi Service Schedules have been designed
to work with your individual driving style
and
vehicle.
There
are two schedules available and your
Audi Centre will advise which schedule is
most suited to your needs. The conventional
fixed Audi Inspection Service Schedule
has fixed intervals for the Oil-change and
Inspection Service that are based on time and
distance, whichever comes first. With
the Audi LongLife Service Schedule, sensors
take account of driving style and conditions
in which the vehicle is used to indicate
when the Oil-change Service is required.
Oil-change Service intervals are therefore
variable and are conveniently indicated via
the on-board service interval display.
Fixed Inspection Service Schedule
Vehicle usage:
Mileage Less
than 1\f,\f\f\f miles per annum
Type
of journey Mainly city/town centre driving.
Short journeys
Conditions Frequent
cold starts.
High engine loading – e.g. frequent hill climbs, vehicle fully loaded, towing
Driving
style Uneconomical – e.g. heavy acceleration, heavy braking, constant changes in speed, constant use of high revs, ‘sporty’ driving
Service Intervals:\T
Oil-change
Service Fixed to every 9,\f\f\f* miles/1 year
Inspection
Service Fixed to every 19,\f\f\f* miles/\b years
Variable LongLife Service Schedule
Vehicle usage:
Mileage More
than 1\f,\f\f\f miles per annum
Type
of journey Motorway and main road driving. Mainly longer distance journeys. Constant speeds
Conditions Normal
engine loading – e.g. with little or
no towing, with little or no hill climbs. Normal vehicle loading
Driving
style Moderate acceleration, moderate braking, engine revs mainly below 3,\f\f\f
Service Intervals:\T
Oil-change
Service Variable to a maximum of every 19,\f\f\f* miles/\b years
Inspection
Service Fixed to every 19,\f\f\f* miles/\b years
Additional
information
CO2 data and
information
CO2 e\fissions-based Vehicle Excise Duty

*As indicated by the service interval display. Mileages are approximate as the Service Indicator system uses kilometres as its distance measurement.
Vehicle Excise Duty (Road Fund Licence)
is based upon the amount of Carbon
Dioxide (CO\b) a vehicle emits, measured
in
grams per kilometre (g/km). The DVLA
has created thirteen categories:
Petrol and Diesel engines
\b – up to 100g/k\f £\f.\f\f
B
– 101 to 110g/k\f

£\f.\f\f
C
– 111 to 120g/k\f

£\f.\f\f
D
– 121 to 130g/k\f

£\f.\f\f
E
– 131 to 140g/k\f

£11\f.\f\f
F
– 141 to 150g/k\f

£1\b5.\f\f
G
– 151 to 165g/k\f

£155.\f\f
H
– 166 to 175g/k\f

£\b5\f.\f\f
I
– 176 to 185g/k\f

£3\f\f.\f\f
J
– 186 to 200g/k\f

£4\b5.\f\f
K
– 201 to 225g/k\f

£55\f.\f\f
L
– 226 to 255g/k\f

£75\f.\f\f
M
– over 255g/k\f £95\f.\f\f
Vehicle Excise Duty (VED ) rate s corr ect at time of goin
g to prin t, but thes e may alte r to refl ect any chan

ge
in the appl
icable
VED rate

62
Additional
information
Welco\fe to \budi
By
plac
ing
an orde
r
for your Audi
,
you’

re
choo
sing
to get behi
nd
the whee

l
of one of the most soph

isticated
cars on the road
.
And beca

use
we beli
eve
the serv
ice
we offe

r
shou
ld
be just as adva
nced,
we want

ed
to let you know exac
tly
what you can expe

ct
from us, now and in the futu

re.
We’ve
agre

ed
a set of stan
dards
with all our Cent

res,
whic
h
gove
rns
the way we do busi

ness
with you. It outl

ines
the kind of serv
ice
we prom

ise
to deli
ver
for ever
y
cust

omer,
righ
t
down to fill
ing
each new Audi we sell with half a tank
of fuel

.
So
whet

her
you’
re
inte
rested
in the date your car will arri

ve
in the UK or the way we’l

l
disp
ose
of non-
b

iodegradable
mate
rials
afte
r
we serv

ice
your Audi
,
you can have tota
l
conf

idence
in us.
\budi Pro\fise
\budi Centres
We
guar
antee
that all of our Cent
res
will be
open as foll

ows:
Sales: Monday
to Frid

ay
9am–
6pm

Sat

urday
9am–
5pm
Service: Monday
to Frid

ay
8am–
6pm
Saturday
8.3\f

am–1pm

Sund

ay
open
ing
is at loca
l
disc
retion.
New car delivery
Once
we’v
e
conf
irmed
a deli
very
date
for your car, we’l

l
keep you info
rmed
of
prog

ress.
Subj
ect
to reas
onable
noti
ce,

we’l

l
then deli
ver
it to a plac
e
of your
choi

ce,
whet
her
that
’s
your home or plac
e

of work

.
In the unli
kely
even
t
of a dela
y,

we’l

l
prov
ide
a cour
tesy
car to mini
mise

inco

nvenience
and keep you mobi
le.
The experts in Vorsprung durch Technik
Would
you entr
ust
your Audi to anyo
ne

who hasn

’t
been regu
larly
trai
ned
to Audi
stan

dards?
Our netw
ork
of Audi Appr
oved

Mast

er
Tech
nicians
have unde
rgone
an
impr

essive
1\f\f,
\f\f\f
hour
s
of trai
ning

over a 1\f-y

ear
prog
ramme
to ensu
re
they
have the late

st
tech
nical
expe
rtise
for
main

taining
and serv
icing
your Audi
.
All of
our Serv

ice
Advi
sors
unde
rgo
a spec
ialist

indu

ction
and trai
ning
to ensu
re
they are
Audi prof

essionals
and able to talk to you
abou

t
any issu
es
you may have with your
Audi vehi

cle.
What
’s
more
,
we have so
much expe

rtise
and expe
rience
in look
ing

afte

r
Audi vehi
cles
that we are able to
make a note of your mile

age
and the stat
e

of your vehi

cle
as and when we see it and
pred

ict
when cert
ain
key even
ts
may occu
r.

As part of our duty of care

,
we will noti
fy

you in plen

ty
of time so you can make an
appo

intment
with us. Yo

ur convenience co\fes first
At
Audi you can choo
se
from a rang
e
of
conv

enient
serv
ices
that suit your need
s.

Why not book a ‘ser

vice
whil
e
you wait
’

appo

intment*
and enjo
y
our comp
limentary

refr

eshments
whil
e
your car is with us? Or,
if you need to be mobi

le,
take adva
ntage
of
one of our cour

tesy
cars whic
h
we can even
coll

ect
and deli
ver
to you.
*
We guar
antee

we can serv

ice
your Audi with
in
5 days
with

out
a cour
tesy
car, or with
in
1\f days
if you need tran

sport.
We will also ensu
re

your car is retu

rned
to you with a full vale
t.
\budi Genuine Parts
Would
you put a part into your Audi that
wasn

’t
the same qual
ity
as the fact
ory

fitt

ed
orig
inal?
You can rest assu
red
that
only Audi Genu

ine
Part
s
will be used on
your vehi

cle.
What
’s
more
,
Audi part
s
and
labo

ur
come with a \b-ye
ar
guar
antee.**
We
stoc

k
a wide vari
ety
of part
s,
so we are well
cove

red.
Howe
ver,
if we don’
t
have a part in
stoc

k
at our Cent
re
we have the back
-up
of
part

s
at othe
r
Audi Cent
res,
at our nati
onal

ware

house
and our fact
ory
and can usua
lly

sour

ce
the rele
vant
part very quic
kly.
We don’t like surprises either
We
beli
eve
stro
ngly
in tran
sparency

and ther

e
will be no hidd
en
cost
s.
For
adde

d
peac
e
of mind
,
we will give you a
quot

ation
over the phon
e
for the work you
have requ

ested
and emai
l
you the pric
e

conf

irmation.
We’l
l
cons
ult
you if any
addi

tional
work on your car is need
ed
when
it is with us. We won’

t
carr
y
out any extr
a

work with

out
aski
ng
your perm
ission
firs
t. The \budi Sta\fp
Regular
serv
icing
is key to safe
guarding

your Audi

’s
perf
ormance
and a full Audi
serv

ice
hist
ory
coul
d
help you pres
erve
the
futu

re
re-s
ale
valu
e
of your car. Only the
Audi Stam

p
will prov
e
your appr
oved
Audi
serv

ice
hist
ory.
Getting better every ti\fe
We
cont
inually
gath
er
feed
back
from our
Audi Trai

ned
Tech
nicians,
as well as our
cust

omers,
to ensu
re
our vehi
cles
are
runn

ing
as they shou
ld.
When
ever
we see
an Audi for a serv

ice,
we conn
ect
it dire
ctly

to our head

quarters
in Ingo
lstadt
whic
h

enab

les
us to chec
k
your car’
s
soft
ware
and
make sure it’s as up-t

o-date
as poss
ible.

If the fact

ory
has rele
ased
a soft
ware

upgr

ade
for your mode
l,
it can be appl
ied

imme

diately
– impr
oving
anyt
hing
from
your car’

s
effi
ciency
to the prec
ision
of its
park

ing
syst
em.
Environ\fental co\f\fit\fent
We
prom
ise
to disp
ose
of all non-
b

iodegradable
mate
rials
from your vehi
cle

in a resp

onsible
mann
er.
*Subject to availability.
**Excludes
wear and tear
.