
The new Audi A8
Engines 8
Transmission 9
quattro® 1\f
Efficiency 1\b
Model details and pri\fes
SE
model equipment 14
SE
Executive model equipment 18
Long
wheelbase model equipment 19
W1\b
long wheelbase model equipment \b\f
Model
prices \b\b
Audi ex\flusive
\b4
Colour and upholster\b
Paint
\b6
Upholstery
and seats \b8
Colour
and trim guide 36
Inlays 4\f
Options
Interior
design 4\b
Audi
design selection 44
Wheels,
tyres and suspension 46
Audio
and communication 48
Safety
and security 5\f
Interior
equipment 5\b
Exterior
equipment 53
Steering
wheels 54
Service
plan and warranty 55
Merchandise 56
Te\fhni\fal details
Technical
data 57
Dimensions 59
Additional
information 61
Pricing
information 63
Personalising \bour
new Audi A8
This guide has been designed to help you
ta ilor
and pric
e
your chos
en
A8 mode
l
quickly
and logi
cally.
At the back
,
you will
a
lso
find info
rmation
on CO\b emissions-based
vehi
cle
exci
se
duty and the othe
r
serv
ices
offe
red
by Audi
,
incl
uding
Fina
nce
and
Insu
rance.
Alte
rnatively,
you can go to
aud
i.co.uk
and conf
igure
your Audi A8 onli
ne.

Effi\fien\f\b
At Audi, doing less is something we’re trying
to
do more of. We’re working to use less fuel,
release
less CO\b and waste less energy. It’s why
we’ve
incorporated a number of more efficient
technologies
into the new Audi A8.
Aerod\bnami\fs
A car’s shape can have a big impact on its
efficiency. It’s why we’ve worked to make the A8 as
aerodynamic as possible. By including technology
such as adaptive air suspension that responds to
changes in speed, we’ve ensured it has the lowest
drag coefficient in its class. It means that the A8
becomes more aerodynamic at high speeds, while
still offering an exceptional ride quality.
TDI® and FSI®
Inside the engine of the new Audi A8 you’ll find
the
same advanced fuel-injection technology that’s
driven us to win after win at Le Mans. With TDI®
and FSI®, fuel is injected directly into the engine’s
chambers so that combustion is timed right down to
the millisecond. As a result, waste is minimised and
you get the most from every last drop of fuel.
12Images are for illu strative purp oses only .

14
18” x 8J ‘7-arm’ design alloy wheelsMMI controls featuring MMI touchpad
Engine and transmission
8-speed
tiptronic® transmission with electronically-trans\1mitted shift information and Dynamic Shift Programme (DSP)
Recuperation for optimal energy utilisation
Automatic
Start-Stop function for greater fuel and CO\b efficiency. Includes energy saving tips in Driver’s Information System (3.\f TDI® only)
Wheels, t\bres and suspension
18”
x 8J ‘7-arm’ design alloy wheels with \b35/55 R18 Y tyres
Adaptive
air suspension with four selectable modes (Auto, Dynamic, Comfort and Lift) selectable through MMI
Audi
drive select with three pre-configured modes (Comfort, Auto, Dynamic)
Locking
wheel bolts
quattro®
permanent all-wheel-drive
quattro® Sports differential (standard on
4.\b TDI® only)
Space-saver
spare wheel Seat
s
Valcona
leat
her
Elec
trically-adjustable
4-wa
y
lumb
ar
supp
ort
Electric
fron
t
seat
s
with memo
ry
(1\b-
way
adju
stable),
incl
uding
adju
stment
for: - forw
ard/backwards posi tion
- seat cush ion heig ht
-
seat cush
ion
tilt - backrest
- seat-belt heig ht
- head rest - Memory for driv er’s seat , pass enger seat , stee
ring whee l and door mirr or
Heated
fron
t
seat
s
with vari
able
temp
erature
adju
stment Audio and \fommuni\fation
Audi
Music Interface (AMI) – Universal connection for use with stereo audio sources, USB and MP3 devices including Apple iPod generation 4 onwards (iPod, iPod classic, iPod mini, iPod nano, iPod photo, iPod
video, iPod touch). Provides intuitive
control through the audio system and
multi-function steering wheel. It also replicates the iPod display on the audio screen and DIS, including track titles. The interface provides charging function (dependent on device)
Audi
sound system
- 6-channel amplifier
- 18\f-Watt amplifying capacity
-
Two \b\f\fmm speakers and two tweeters in front doors
- 1\f\fmm front centre speaker
-
\b-way system with 168mm wide speaker and tweeters in the rear
- \b6\fmm subwoofer located in the parcel shelf
SE model
equipment
All A8 SE models have
the following items of
standard equipment.

18
19” x 9J ‘1\f-spoke Y’ design alloy wheelsAudi parking system advanced
Wheels, t\bres and suspension
19”
x 9J ‘1\f-spoke Y’ design alloy wheels,
with \b55/45 R19 Y tyres
Safet\b and se\furit\b
Audi
parking system advanced. Aids parking by acoustically and visually indicating distances to obstacles with guiding lines. Measured by sensors and reversing camera
Interior equ
ipment
Lower
inlays in brushed aluminium
Advanced
key – keyless entry and keyless go
Exterior equipment
Power-operated
boot lid which opens
and closes electrically. Opened via
radio-operated remote car key, button in the driver’s door or the soft-touch button in the boot-lid recess. Closed by pressing the button on the inside of the boot lid
SE Exe\futive
model equipment
In addition to SE
model equipment
Basi\f RRP
£2,170.83
Total RRP in\f VAT
£2,605.00
RRP – Recommended Retail Price. All prices are subject to VAT at \b\f% reflecting the VAT rate most likely to be in force at the time
of delivery. The VAT rate may change if the vehicle is delivered before 4 January \b\f11 or if the VAT rate subsequently changes.

20
19” x 9J ‘15-spoke’ design partly polished alloy wheelsAll LED headlights
Wheels, t\bres and suspension
19”
x 9J ‘15-spoke’ design partly polished alloy wheels
Audio and \fommuni\fation
Mobile
telephone preparation – High with online services. A Bluetooth-capable mobile phone can be conveniently connected to the vehicles UMTS module (provided the mobile telephone has a SIM Access profile). Online services through operation of MMI navigation include;
- Point of interest search and navigation
with the help of Google Earth images
-
Weather information
- WiFi
hotspots for convenient internet
access using a mobile end device
(e.g. laptop)* BOSE®
surround sound system. Includes
-
14 high-performance speakers including subwoofer
-
Two tweeters and a centre speaker in dashboard
-
Two bass modules with BOSE® Acoustic Wave speaker technology and two mid-
range driver speakers in front doors
-
Two mid-range drivers in doors and two tweeters in the B pillars in rear doors
-
A subwoofer and two surround sound speakers in parcel shelf
-
1\b channel DSP amplifier with over 6\f\f watt output located in boot
-
Surround sound reproduction from digital 5.1 recordings (DVD) and from stereo sources (CD, Radio, MP3) via the patented BOSE® Centerpoint \b technology -
Speaker trim design with chromed plastic frames, protector and BOSE® logo
CD/DVD
changer for 6 DVDs and/or CD’s (MP3, WMA, AAC and WMV formats) located in the glovebox
Car
phone in centre armrest
Safet\b and se\furit\b
All-LED
headlights including high beam assist. LEDs for all front lighting functions. Total of 54 LED light sources in each headlight provide lower energy consumption and enhanced contrast with a colour similar to daylight. Also includes high beam assist which automatically adjusts headlights from high-beam to dipped-beam when another vehicle is approaching
W12 long
wheelbase model
equipment
In addition to long wheelbase
SE Exe\futive model equipment
*Online services may vary and are only available for mobile phone contracts that include a data option and only within the coverage of the mobile phone network. Additional costs to your mobile phone contract may apply.

46
Wheels,
t\bres and
suspension
Choose a set of specially-selected
alloy
wheels to subtly enhance
the
way your new Audi A8 looks
and
drives.
Options are subject to availability
and \fay extend delivery.
\b\f” x 9J ‘1\f-parallel-spoke’\1
design alloy wheels – PRK \b\f” x 9J ‘5-segment-spoke’
design alloy wheels – PQ6
19” x 9J ‘1\f-spoke Y’
design alloy wheels – PRC19” x 9J ‘5-arm’
design alloy wheels – PRD 19” x 9J ‘5-twin-spoke’ design alloy wheels – PQG
\b\f” x 9J ‘5-arm Rotor’ design alloy wheels – PQW
\b\f” x 9J ‘5-arm Rotor’ design Titanium
look alloy wheels – PQU\b\f” x 9J ‘7-twin spoke’ design high gloss
alloy wheels – PQN\b\f” x 9J ‘7-twin spoke’ design bi-colour alloy wheels – PQF

47
Wheels,
tyres and
suspension
Options are subject to availability
and \fay extend delivery.
– = Not available
• = Available
S = Standard
RRP – Re\fommended Retail Pri\fe.
All pri\fe\b are \bubje\ft to VAT at 20% refle\fting the
VAT rate mo\bt likely to be in for\fe at the time of
delivery. The VAT rate may \fhange if the vehi\fle i\b
delivered before 4 January 2011 or if the VAT rate
\bub\bequently \fhange\b.
Order \bodeSESE Executive
SE
long wheelbase
SE Executive
long wheelbase
W12
long wheelbaseBasic RRP Total RRP
inc VAT
PR\b 19” x 9J ‘10-spoke\d Y’ design alloy wh\deels, with 255/45 R19 ty\Pre\bnSnS-£1,362.50 £1,635.00
- - - -n£391.67£470.00
PRD 19” x 9J ‘5-ar\f’ de\dsign alloy wheels,\d with 255/45 R19 Y \Ptyre\bn- - - -£1,362.50 £1,635.00
-n- - -No \fharge No \fharge
PQG 19” x 9J ‘5-twin-s\dpoke’ design alloy \dwheels, with 255/45 R19 ty\Pre\b
n-n- -£1,658.33 £1,990.00
-n-n-£295.83
£355.00
- - - -n£687.50£825.00
PRK 20” x 9J ‘10-paral\dlel-spoke’ design a\dlloy wheels, with 265/40 R20 Y \Ptyre\b
n-n- -£2,295.83 £2,755.00
-n-n-£933.33£1,120.00
- - - -n£1,325.00 £1,590.00
PQ6 20” x 9J ‘5-seg\fent\d-spoke’ design allo\dy wheels, with 265/40 R20 ty\Pre\b
n-n- -£2,170.83 £2,605.00
-n-n-£808.33£970.00
- - - -n£1,200.00 £1,440.00
PQF 20” x 9J ‘7-twin s\dpoke’ design bi-col\dour alloy wheels with 265/40 R20 ty\Pre\b
n-n- -£2,554.17 £3,065.00
-n-n-£1,191.67 £1,430.00
- - - -n£1,583.33 £1,900.00
PQN 20” x 9J ‘7-twin s\dpoke’ design high g\dloss alloy wheels \dwith 265/40 R20 ty\Pre\b
n-n- -£2,766.67 £3,320.00
-n-n-£1,404.17 £1,685.00
- - - -n£1,795.83 £2,155.00
PQU 21” x 9J ‘5-ar\f rotor’ design in titaniu\f optic alloy wheels with 275/35 R21 tyre\b
n-n- -£2,766.67£3,320.00
-n-n-£1,404.17£1,685.00
- - - -n£1,795.83£2,155.00
PQW
21” x 9J ‘5-ar\f rotor’ design with high gloss finish alloy wheels with 275/35 R21 tyre\b
n-n- -£2,683.33 £3,220.00
-n-n-£1,320.83 £1,585.00
- - - -n£1,712.50 £2,055.00
2MASports air suspensi\don with electronic\d shock absorption \dcontrol – \btiffer damping. V\Pehi\fle height \fan
be de\frea\bed by up t\Po 10mm. In\frea\bed fun\P\ftionality through \PAudi drive \bele\ftn n n n n£716.67
£860.00
GH2quattro® Sports dif\dferential – the ele\ftroni\fal\Ply regulated Sport \Pdifferential di\btrib\Pute\b power
individually betwe\Pen the ba\fk wheel\b,\P giving out\btanding\P handling \fhara\fter\Pi\bti\f\b (\btandard on \P4.2
TDI model\b)n n n n n£979.17
£1,175.00
1N7Dyna\fic steering. Steering angle and \bteering torque requirement adju\bted dependent on road \bpeed.
Can be adju\bted through Audi drive \bele\ft. ESP u\be\b the dynami\f \bteering fun\ftion along with brake\b
when the vehi\fle i\b over or under-\bteering to apply a\ftive \bteering intervention\bn n n n n£1,108.33 £1,330.00
1G3Full sized spare alloy wheel with tyre. Only in \fonjun\ftion with 19” or 20” Alloy wheel\b. Plea\be note
that the boot \bpa\fe i\b redu\fed with thi\b optionn n n n n£358.33£430.00
Options