Customer Assistance Information
Your satisfaction with our product and the ser-
vices provided by authorized BMW centers is of
great importance to us. We take pride in our
product, as does the BMW center who services
it. If you should ever have a question regarding
your BMW center’s service or your BMW’s per-
formance, we recommend that you contact your
authorized BMW center. Should you travel to an
unfamiliar area, the BMW center directory pro-
vided at the time of delivery will help you locate
the nearest authorized BMW center. The centers
listed are equipped to help you with matters
related to your BMW vehicle.
When contacting an authorized BMW center, we
suggest that depending upon the nature of your
contact, you discuss it with either the Sales, Ser-
vice, or Parts Manager.
As all matters are resolved at the BMW center
level, it is important that they be given the oppor-
tunity to provide a solution. Should you feel that
you were not provided with the proper response,
we urge you to contact the General Manager or
BMW Center Operator.
Despite the best intentions of all parties, a mis-
understanding may occur between you and your
BMW center. Should this occur and you require
further assistance, you may wish to contact the
BMW NA Customer Relations Department at
1 800 831-1117 or through our website @
www.bmwusa.com. When contacting us, we ask
that you provide the following information:
1. Your name, address and telephone number.
2. Vehicle Identification Number (last seven
digits).
3. Vehicle’s delivery date.
4. Vehicle mileage.
5. Selling BMW center’s name.
6. Servicing BMW center’s name.
7. Description of the problem.
A BMW NA Customer Relations Representative
will carefully review all the facts involved and let
you know what further action will be taken in con-
junction with your BMW center. Please remem-ber: the first step in resolving a complaint is to
contact the authorized BMW center that per-
formed the work on your vehicle. They have the
necessary equipment and the personnel to
achieve this goal.
We are confident that every effort will be made to
ensure your satisfaction.
Customer Assistance -
Notification
During a specific period (the earlier of 12 months
or 12,000 miles, though this period varies by
state), some states require us or our authorized
BMW center, to repair in a reasonable number of
attempts, any defect or condition which substan-
tially impairs the use, value, or safety of a new
vehicle sold, leased or registered in that state.
A “reasonable number of attempts” is generally
defined as (i) four or more attempts to repair the
same defect (the number of attempts vary by
state) or (ii) the vehicle is out of service by reason
of one or more repair(s) for more than a cumula-
tive total of 30 days (this period varies by state),
except for delays created by conditions beyond
our control.
If we are unable to correct a defect or condition
covered by these statutes in a reasonable num-
ber of attempts, we may be obligated either to
replace the vehicle or reimburse the owner/les-
see in an amount equal to the purchase price or
lease payments paid by the owner/lessee, less
the amount directly attributable to use of the
vehicle by the owner/lessee.
YOU SHOULD SEND WRITTEN NOTIFICATION
DIRECTLY TO BMW OF NORTH AMERICA OF
THE EXISTENCE OF AN ALLEGED DEFECT.
SEND WRITTEN COMMUNICATION TO THE
CUSTOMER RELATIONS AND SERVICES
DEPARTMENT ADDRESS LISTED BELOW.
BMW OF NORTH AMERICA, LLC
CUSTOMER RELATIONS AND SERVICES
DEPARTMENT
P.O. BOX 1227
WESTWOOD, NEW JERSEY 07675-1227
Telephone: 1 800 831-1117
29
BBB Auto Line
If your concern is still not resolved to your satis-
faction, BMW offers additional assistance
through BBB AUTO LINE in ARKANSAS, CALI-
FORNIA, GEORGIA, IDAHO, IOWA, KENTUCKY,
MARYLAND, MASSACHUSETTS, MINNESOTA,
PENNSYLVANIA, OHIO, and VIRGINIA. BBB
AUTO LINE is a dispute resolution program
administered by the Council of Better Business
Bureaus. BBB AUTO LINE resolves disputes
through mediation or arbitration. Mediation is an
informal proceeding whereby a neutral third party
(mediator) helps the parties to find an acceptable
resolution. Arbitration is also an informal pro-
ceeding in which an impartial third party renders
a decision after a hearing at which both parties
have an opportunity to be heard. You can select
mediation or arbitration or both.
The program is free of charge to you, the con-
sumer but there are some minimum require-
ments for participation in the program. Please
contact BBB AUTO LINE at the address or phone
number listed below for more details:
BBB AUTO LINE
4200 Wilson Boulevard, Suite 800
Arlington, VA 22203
1 800 955-5100
If you wish to use the program and you qualify for
participation, you will be required to provide the
following information:
Your name and address
The vehicle identification number (VIN)
The make, model and year of your vehicle
A description of the problem with your vehicle.
BBB AUTO LINE will also ask you for other infor-
mation that may help resolve your concerns,
such as the purchase price of your vehicle, any
mileage at the time of purchase, the current mile-
age, and copies of repair orders.
BBB AUTO LINE will notify you when your claim
has been filed. If you decide to arbitrate you may
attend the hearing in person or by telephone. You
may bring witnesses and give supporting evi-
dence. You may also submit your claim in writing
and ask for a decision on the documents you
submit, without attending a hearing. BBB AUTO
LINE will usually render a decision within 40 daysfrom the time you file your complaint. The deci-
sion is binding on BMW if you decide to accept it.
BMW must comply with the decision within the
time frame specified by the arbitrator.
Important:You must use BBB AUTO LINE
before asserting in court any rights or remedies
created by the Magnuson Moss Warranty Act,
(“The Act”) 15 U.S.C. Sec. 2301, et seq. You may
also be required to use BBB AUTO LINE before
seeking remedies under your state’s “Lemon
Law”. If you choose to seek redress by pursuing
rights and remedies not created by Title 1 of
Magnuson Moss Warranty Act, prior resort to the
BBB AUTO LINE is not required by any provision
of the Act.
California Residents
1. BMW OF NORTH AMERICA, LLC (“BMW”)
participates inBBBAUTO LINE, a mediation/
arbitration program administered by the
Council of Better Business Bureaus [4200
Wilson Boulevard, Arlington, Virginia 22203]
through local Better Business Bureaus. The
Arbitration Certification Program of the Cali-
fornia Department of Consumer Affairs has
certifiedBBBAUTO LINE and BMW.
2. If you have a problem arising under a BMW
written warranty, we encourage you to bring it
to our attention. If we are unable to resolve it,
you may file a claim withBBBAUTO LINE.
Claims must be filed withBBBAUTO LINE
within six (6) months after the expiration of
the warranty.
3. To file a claim withBBBAUTO LINE, call
1 800 955-5100. There is no charge for the
call.
4. In order to file a claim withBBBAUTO LINE,
you will have to provide your name and
address, the brand name and vehicle identifi-
cation number (VIN) of your vehicle, and a
statement of the nature of your problem or
complaint. You will also be asked to provide:
the approximate date of your acquisition of
the vehicle, the vehicle’s current mileage, the
approximate date and mileage at the time any
problem(s) were first brought to the attention
30
of BMW or one of our dealers, and a state-
ment of the relief you are seeking.
5.BBBAUTO LINE staff may try to help resolve
your dispute through mediation. If mediation
is not successful, or if you do not wish to par-
ticipate in mediation, claims within the pro-
gram’s jurisdiction may be presented to an
arbitrator at an informal hearing. The arbitra-
tor’s decision should ordinarily be issued
within 40 days from the time your complaint
is filed; there may be a delay of 7 days if you
did not first contact BMW about your prob-
lem, or a delay of up to 30 days if the arbitra-
tor requests an inspection/report by an
impartial technical expert or further investiga-
tion and report byBBBAUTO LINE.
6. You are required to useBBBAUTO LINE
before asserting in court any rights or reme-
dies conferred by California Civil Code Sec-
tion 1793.22. You are not required to use
BBB AUTO LINE before pursuing rights and
remedies under any other state or federal law.
“You are also required to useBBBAUTO
LINE before exercising rights or seeking rem-
edies created by Title I of the Magnuson-
Moss Warranty Act, 15 U.S.C. sec. 2301 et
seq. If you choose to seek redress by pursu-
ing rights and remedies not created by Cali-
fornia Civil Code Section 1793.22 or Title I of
the Magnuson-Moss Warranty Act, resort to
BBBAUTO LINE is not required by those
statutes.”
7. California Civil Code Section 1793.2(d)
requires that, if BMW or its representative is
unable to repair a new motor vehicle to con-
form to the vehicle’s applicable express war-
ranty after a reasonable number of attempts,
BMW may be required to replace or repur-
chase the vehicle. California Civil Code Sec-
tion 1793.22(b) creates a presumption that
BMW has had a reasonable number of
attempts to conform the vehicle to its appli-
cable express warranties if, within 18 months
from delivery to the buyer or 18,000 miles on
the vehicle’s odometer, whichever occurs
first,one or more of the following occurs:•The same nonconformity [a failure to con-
form to the written warranty that substan-
tially impairs the use, value or safety of the
vehicle] results in a condition that is likely to
cause death or serious bodily injury if the
vehicle is driven AND the nonconformity has
been subject to repair two or more times by
BMW or its agents AND the buyer or lessee
has directly notified BMW of the need for
the repair of the nonconformity; OR
The same nonconformity has been subject to
repair 4 or more times by BMW or its agents
AND the buyer has notified BMW of the need
for the repair of the nonconformity; OR
The vehicle is out of service by reason of
repair of nonconformities by BMW or its
agents for a cumulative total of more than 30
calendar days after delivery of the vehicle to
the buyer.
8.NOTICE TO BMW AS REQUIRED ABOVE
SHALL BE SENT TO THE FOLLOWING
ADDRESS:
BMW of North America, LLC
Customer Relations and Services
Department
P.O. Box 1227
Westwood, New Jersey 07675-1227
1 800 831-1117
9. The following remedies may be sought in
BBB AUTO LINE: repairs, reimbursement for
money paid to repair a vehicle or other
expenses incurred as a result of a vehicle
nonconformity, repurchase or replacement of
your vehicle and compensation for damages
and remedies available under BMW’s written
warranty or applicable law.
10. The following remedies may not be sought
inBBBAUTO LINE: punitive or multiple
damages, attorneys’ fees, or consequential
damages other than as provided in California
Civil Code Section 1794(a) and (b).
11. You may reject the decision issued by aBBB
AUTO LINE arbitrator. If you reject
31
the decision, you will be free to pursue
further legal action. The arbitrator’s deci-
sion and any findings will be admissible in
a court action.
12. If you accept the arbitrator’s decision,
BMW will be bound by the decision, and
will comply with the decision within a rea-
sonable time not to exceed 30 days after
we receive notice of your acceptance of
the decision.
13. Please callBBBAUTO LINE at
1 800 955-5100 for further details about
the program.
IDAHO Residents IMPORTANT: IF THIS
VEHICLE IS DEFECTIVE, YOU MAY BE
ENTITLED UNDER THE STATE’S
LEMON LAW TO REPLACEMENT OF IT
OR A REFUND OF ITS PURCHASE
PRICE OR YOUR LEASE PAYMENTS.
HOWEVER, TO BE ENTITLED TO
REFUND OR REPLACEMENT, YOU
MUST FIRST NOTIFY THE MANUFAC-
TURER, ITS AGENT, OR ITS AUTHO-
RIZED DEALER OF THE PROBLEM IN
WRITING AND GIVE THEM AN OPPOR-
TUNITY TO REPAIR THE VEHICLE. YOU
ALSO HAVE A RIGHT TO SUBMIT YOUR
CASE TO THE CONSUMER ARBITRA-
TION PROGRAM WHICH THE MANU-
FACTURER MUST OFFER IN THIS
STATE.
Special Programs
SOMETIMES BMW OF NORTH AMERICA
OFFERS A SPECIAL ADJUSTMENT PRO-
GRAM TO PAY ALL OR PART OF THE COST
OF CERTAIN REPAIRS BEYOND THE TERMS
OF THE WARRANTY. CHECK WITH YOUR
BMW CENTER TO DETERMINE WHETHER
ANY ADJUSTMENT PROGRAM IS APPLICA-
BLE TO YOUR MOTOR VEHICLE.
BMW Import Processing Centers
As a BMW owner, you will experience BMW qual-
ity first hand. Our dedication to excellence in
design, engineering, and service is among the
best in the world. And we invest heavily every
year in our people and facilities to ensure that our
quality standards are consistently applied from
the factory to the BMW center.
Each BMW is inspected after its manufacture.
Imperfections in the mechanical and electrical
systems or damage to the sheet metal, paint, trim
or other components of the vehicle that may
occur during transportation from the factory are
normally detected and corrected. Any defect in
material or workmanship that may occur during
the warranty period is covered under the New
Vehicle Limited Warranty.
BMW Roadside Assistance
The BMW Roadside Assistance Program
reflects BMW’s commitment to your com-
plete satisfaction with the BMW ownership
experience.
It is available for U.S. version BMWs in all 50
states, Canada, and Puerto Rico 24 hours a day,
365 days a year.
It is a valuable benefit provided to you at no addi-
tional cost. (Subject to certain limitations and
exclusions noted on page 35).
Owner’s Eligibility
You are covered if your vehicle is:
– A new BMW automobile, distributed by BMW
NA, and purchased at an authorized BMW cen-
ter, OR;
– A new BMW automobile, purchased under the
BMW NA European Delivery Plan, OR;
– A new, U.S. version, BMW automobile pur-
chased under the Diplomatic or Military Sales
programs, operated in any of the 50 states,
Canada and Puerto Rico.
Coverage is provided for the vehicle itself,
regardless of the driver.
32
Protection:
New BMWs — Protection is provided for 4 years/
unlimited miles. NOTE: This does not affect war-
ranty coverage which remains at 4 years/50,000
miles.
Certified Pre-Owned BMWs — 6 years/unlimited
miles from the in-service date.
Getting Started
A temporary Roadside Assistance card can be
found inside your vehicle portfolio. It contains the
24-hour toll-free number for Roadside
Assistance.
For your convenience a decal which shows the
same information as the Roadside Assistance
card, has been affixed to the tool kit cover on the
trunk lid.
In a few weeks you will receive a permanent
Roadside Assistance card by mail. Your date of
purchase and vehicle identification number (VIN)
are embossed on the card.
This card should be carried by the driver of your
BMW.
Calling For Assistance
The toll-free BMW Roadside Assistance number
(1 800 332-4269) is answered by a BMW Roadside
Assistance service representative. In order for you to
receive quick and reliable services, it is essential
that you should provide detailed and accurate infor-
mation to the service representative.
Be prepared to give:
1. Your name and address.
2. Your complete Vehicle Identification Number
(found on your vehicle registration, your per-
manent Roadside Assistance card or on the
bottom driver’s side of your windshield).
3. Model description of your vehicle.
4. Date of purchase.
5. License plate number of your vehicle.
6. Vehicle location (including nearby cross-
roads/intersections, highway mile markers,
street numbers, landmarks, etc.).7. Location you are calling from (including a
telephone number where you can be
reached). If you are calling from a public
phone wait there for the return call. Do not
leave this location without informing the
Roadside Assistance service representative.
8. A description of your vehicle’s problem. Spe-
cific and accurate information will enable the
Roadside Assistance service representative
to provide the proper help.
Emergency Valet service.Should there be a
need beyond BMW Roadside Assistance, Emer-
gency Valet service will provide a personal assis-
tant who will help in every way to get you to your
final destination. Emergency Valet service will
help you locate a rental car or taxi agency, hotel
or even help procure airline reservations. In the
event of an emergency, this service will assist you
in getting information out to the proper party
whether it is business or personal. If we are
unable to contact one of your party, the message
relay service will document the information, and
will make reasonable efforts to deliver the mes-
sage to the message recipient.
Personal Trip Routing.Leave the planning to
us. Simply give one of our Roadside Assistance
service representatives a call, and we’ll provide
you with detailed, easy to read, computerized trip
itinerary and companion map package. Please
allow two weeks to process your request.
Services
From the information you provide, the BMW
Roadside Assistance service representative will
determine the type of help required.
Dispatch Service
A service provider will be dispatched to the site
of your disabled vehicle.
On-Site Assistance
On-site service for vehicle disablements such as
flat tires, dead batteries, and out of fuel condi-
tions is provided up to a maximum of $100.00
per incident by BMW Roadside Assistance.
33
The cost for parts and fuel, when used on-site,
are the responsibility of the owner/driver. The
New Vehicle Limited Warranty does not cover any
of the above on-site services.
Lock-Out
Your BMW is equipped with an advanced entry
system, which cannot be bypassed by traditional
locksmith methods without significant damage to
your vehicle. BMW encourages you to always
carry your spare wallet key separately from your
other keys. However, in the event that you find
yourself locked out, a simple telephone call to
Roadside Assistance will help you get back on
the road. A representative will help you find
transportation or arrange towing service to the
nearest BMW center. Related towing costs will be
compensated up to $100 per incident. You, or
the person driving your vehicle, are responsible
for any expenses related to replacement keys.
Towing Service
In the event of a mechanical breakdown normally
covered under the New Vehicle Limited Warranty,
your vehicle will be transported (at no cost) to the
nearest authorized BMW center. Your vehicle is
also covered in the event of an accident or
collision.
If a breakdown occurs after normal business
hours, your vehicle will be transported to a secure
location and transported to the nearest autho-
rized BMW center on the next business day.
If you request that the vehicle be taken to a loca-
tion other than the nearest authorized BMW cen-
ter, any additional expense will be your
responsibility.
However, you may request (at no cost) to be
taken to a different BMW center as long as it is
within 50 additional miles of thenearestBMW
center.
Towing requests for vehicles disabled because of
casualty, fire, act of God, or violation of law (fed-
eral, state or local) are provided at the expense of
the owner/driver.If it is necessary for you to have your vehicle
towed through your own arrangements, you must
contact BMW Roadside Assistance for prior
authorization and instructions on claim proce-
dures. All claims must be submitted within sixty
(60) days of the disablement or occurrence,
accompanied by the original receipts. Claims
received after that time period may be dishon-
ored and are subject to the full discretion of
BMW Roadside Assistance. If BMW Roadside
Assistance is not contacted forpriorauthoriza-
tion, the maximum coverage for towing is
$100.00.
Sign-and-Drive
Typically, if you are within the terms of your war-
ranty, the services you receive under the BMW
Roadside Assistance program will not require
payment. In most cases, you will simply sign a
receipt from the provider of services.
Trip Interruption Benefits
Trip interruption benefits are provided for
mechanical breakdowns as follows:
– Breakdowns that are warranty related, and;
– Must occur in excess of 100 miles from the
driver’s residence, and;
– Repairs cannot be completed during normal
business hours on the same day of breakdown.
Reimbursements will be made for meals, lodging,
car rentals, and alternate transportation to bring
the driver and the BMW automobile together
after the vehicle has been repaired by an autho-
rized BMW center. Original receipts must accom-
pany all reimbursement requests.
Trip interruption coverage is limited to $750.00
per incident, for a maximum of five days per
incident.
Always contact BMW Roadside Assistance for
trip interruption benefits. They will assist in mak-
ing all the necessary arrangements.
34
Car Rental Discounts
Discounts are available from Hertz and Enter-
prise car rental companies. Benefits may vary
with each company and location, and are subject
to change without notice.
Simply display your Roadside Assistance card
(showing the applicable Plan number) during res-
ervation and at the time of rental to secure your
discount.
Exclusions
Specifically excluded from coverage are:
– Fines, taxes, or impound towing fees caused by
a violation of local or state law.
– Expenses related to hazardous weather condi-
tions (removal from snow, ice, etc.).
– Expenses for the removal of snow tires, and
mounting or removal of snow chains.
Services provided by AAA and its affiliated clubs,
Heathrow, Florida 32746.
The BMW Roadside Assistance Program is not a
warranty and does not affect your rights under
the New Vehicle Limited Warranty.
35
Summary of BMW Limited
Warranties
*-The California Emissions Control System Limited Warranty applies to all 2007 U.S. specification BMW
vehicles sold, leased, and/or registered in California, Maine, Massachusetts or Vermont.
36