Downloaded from www.Manualslib.com manuals search engine . Jtandardization opened the eyes of
the industrial world and was the cor-
ner-sone
of modern
production. From this achievement
evolved the reference to Cadillac as
d
“Standard of the World:’
In
1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean- liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
to offer closed bodies as standard
equipment. “The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturdav Evening. Post
as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one
of the finest documents ever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in all
1915 model Cadillacs.
Many Cadillac “firsts” have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion,
a nation-wide comprehensive
45 O V-16 Engine
service policy, security plate
chrome plating and the first glass,
car to
be designed
by a stylist (1927 La-
Salle/Harley Earl). The ’30s wit-
nessed production of the smooth and
quiet V12 and
The crisp, contemporary lines
or the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
light tanks, combat vehicles and internal parts for Allison
V 1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matic transmissions were
used in each tank.
