
SITTING IN THE CORRECT
POSITION
WARNINGS
Do not recline the seat backrest too
far as this can cause the occupant
to slide under the safety belt,
resulting in serious injury in the event of a
crash. Sitting improperly, out of position or
with the seat backrest reclined too
far, can result in serious injury or
death in the event of a crash. Always sit
upright against your seat backrest, with
your feet on the floor. Do not place objects higher than the
seat backrest to reduce the risk of
serious injury in the event of a crash
or during heavy braking. When you use them properly, the seat,
head restraint, safety belt and airbags will
provide optimum protection in the event
of a crash. We recommend that you follow these
guidelines:
•
Sit in an upright position with the base
of your spine as far back as possible.
• Do not recline the seat backrest more
than 30 degrees.
• Adjust the head restraint so that the
top of it is level with the top of your
head and as far forward as possible.
Make sure that you remain
comfortable.
• Keep sufficient distance between
yourself and the steering wheel. We
recommend a minimum of 10 inches
(25 centimeters) between your
breastbone and the airbag cover.
• Hold the steering wheel with your arms
slightly bent.
• Bend your legs slightly so that you can
press the pedals fully.
• Position the shoulder strap of the
safety belt over the center of your
shoulder and position the lap strap
tightly across your hips.
Make sure that your driving position is
comfortable and that you can maintain full
control of your vehicle.
HEAD RESTRAINTS WARNINGS
Fully adjust the head restraint before
you sit in or operate your vehicle. This
will help minimize the risk of neck
injury in the event of a crash. Do not adjust
the head restraint when your vehicle is
moving. The head restraint is a safety device.
Whenever possible it should be
installed and properly adjusted when
the seat is occupied. Failure to adjust the
head restraint properly could reduce its
effectiveness during certain impacts.
102
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing SeatsE68595

Note:
The ignition will automatically switch
off when you leave your vehicle unattended.
This is to prevent your vehicle battery
running out of charge.
Note: A valid key must be located inside
your vehicle to switch the ignition on and
start the engine.
Ignition On
Press the START button once. It is located
on the instrument panel near the steering
wheel. All electrical circuits and
accessories are operational and the
warning lamps and indicators will
illuminate. Starting with Manual
Transmission
Note:
Releasing the clutch pedal while the
engine is starting will stop the engine
cranking and return to ignition on.
1. Fully depress the clutch pedal.
2. Briefly press the button. Starting with Automatic
Transmission
Note:
Releasing the brake pedal while the
engine is starting will stop the engine
cranking and return to ignition on.
1. Move the transmission selector lever to position P or N.
2. Fully depress the brake pedal.
3. Briefly press the button.
Failure to Start
All Vehicles
The system will not function if:
• The key frequencies are jammed.
• The key battery has no charge.
If you are unable to start your vehicle, do
the following. 1. Hold the key next to the steering
column exactly as shown.
2. With the key in this position you can use the button to switch the ignition on
and start your engine.
Manual Transmission
Note: Releasing the clutch pedal while the
engine is starting will stop the engine
cranking and return to ignition on. A
message will be shown in the display.
112
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Starting and Stopping the EngineE142555 E99666

FUEL QUALITY
Choosing the Right Fuel
Your vehicle is designed to operate on
regular unleaded gasoline with a minimum
pump (R+M)/2 octane rating of 87.
Some fuel stations, particularly those in
high altitude areas, offer fuels posted as
regular unleaded gasoline with an octane
rating below 87. We do not recommend
these fuels.
For best overall vehicle and engine
performance, premium fuel with an octane
rating of 91 or higher is recommended. The
performance gained by using premium fuel
is most noticeable in hot weather as well
as other conditions, for example when
towing a trailer. See Towing (page 154).
Do not use any fuel other than those
recommended because they could lead to
engine damage that will not be covered by
the vehicle Warranty.
Note: Use of any fuel other than those
recommended can impair the emission
control system and cause a loss of vehicle
performance.
Do not use:
• Diesel fuel.
• Fuels containing kerosene or paraffin.
• Fuel containing more than 15% ethanol
or E85 fuel.
• Fuels containing methanol. •
Fuels containing metallic-based
additives, including manganese-based
compounds.
• Fuels containing the octane booster
additive, methylcyclopentadienyl
manganese tricarbonyl (MMT).
• Leaded fuel (using leaded fuel is
prohibited by law).
The use of fuels with metallic compounds
such as methylcyclopentadienyl
manganese tricarbonyl (commonly known
as MMT), which is a manganese-based
fuel additive, will impair engine
performance and affect the emission
control system.
Do not be concerned if the engine
sometimes knocks lightly. However, if the
engine knocks heavily while using fuel with
the recommended octane rating, contact
an authorized dealer to prevent any engine
damage.
FUEL FILLER FUNNEL
LOCATION
The fuel filler funnel is located in the spare
wheel storage tray.
RUNNING OUT OF FUEL
Running out of fuel can cause damage not
covered by the vehicle Warranty.
If your vehicle runs out of fuel:
• Add a minimum of
1.3 gal (5 L) of fuel
to restart the engine. If your vehicle is
out of fuel and on a steep slope, more
fuel may be required.
• You may need to switch the ignition
from off to on several times after
refueling to allow the fuel system to
pump the fuel from the tank to the
engine. When restarting, cranking time
takes a few seconds longer than
normal.
117
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Fuel and RefuelingE161513

ParkP
Reverse
R
Neutral
N
Drive
D
Sport mode or manual shifting
S
Manual shift up
+
Manual shift down
-
Press the button on the front of the
transmission selector lever to change to
each position.
The transmission selector lever position
will be shown in the information display.
P (Park) WARNINGS
You must only select P when your
vehicle is stationary. Selecting P
when your vehicle is moving will
damage the transmission and may lead to
an accident or injury. WARNINGS
You must move the transmission
selector lever to position
P and fully
apply the parking brake before you
leave your vehicle. Failure to leave your
vehicle securely parked may lead to an
accident or injury. Your vehicle will not move while the
transmission selector lever is in P. You can
start the engine with the transmission
selector lever in this position.
Note:
An audible warning will sound if you
open the driver's door and you have not
moved the transmission selector lever to
park.
R (Reverse) WARNING
You must only select
R when your
vehicle is stationary and the engine
is at idle speed. Selecting
R when
your vehicle is moving or at a high engine
speed will damage the transmission or
lead to an accident or injury. With the transmission selector lever in
R,
power is transmitted to the drive wheels
to allow your vehicle to move backward.
You cannot start the engine with the
transmission selector lever in this position.
Note: Always come to a complete stop
before shifting the transmission selector
lever out of reverse.
N (Neutral)
With the transmission selector lever in
N,
power is not transmitted to the drive
wheels and the transmission is not locked,
it is possible your vehicle will move if the
brakes are not applied. You can start the
engine with the transmission selector lever
in this position.
127
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing TransmissionE161746

GENERAL INFORMATION
WARNING
The system does not relieve you of
your responsibility to drive with due
care and attention.
Note:
Occasional brake noise is normal. If
a metal-to-metal, continuous grinding or
continuous squeal sound is present, the
brake linings may be worn-out. If the vehicle
has continuous vibration or shudder in the
steering wheel while braking, have your
vehicle checked by an authorized dealer.
Note: Brake dust may accumulate on the
wheels, even under normal driving
conditions. Some dust is inevitable as the
brakes wear. See Cleaning the Wheels
(page 216).
Wet brakes result in reduced braking
efficiency. Gently press the brake pedal a
few times when driving from a car wash or
standing water to dry the brakes.
Brake Over Accelerator
In the event that the accelerator pedal
becomes stuck or entrapped, apply firm
pressure to the brake pedal to slow your
vehicle and reduce engine power. If you
experience this condition, apply the brakes
and bring your vehicle to a safe stop. Move
the transmission to park (P), switch the
engine off and apply the parking brake.
Inspect the accelerator pedal for any
interference. If none are found and the
condition persists, have your vehicle towed
to the nearest authorized dealer. Emergency Brake Assist
Brake assist detects when you rapidly
brake by measuring the rate at which you
press the brake pedal. It provides
maximum braking efficiency as long as you
press the pedal. Emergency brake assist
can reduce stopping distances in critical
situations.
Anti-lock Brake System
This system helps you maintain steering
control and vehicle stability during
emergency stops by keeping the brakes
from locking.
This lamp momentarily
illuminates when you switch the
ignition on. If the light does not
illuminate during start up, remains on or
flashes, the system may be disabled. Have
the system checked by an authorized
dealer. If the anti-lock brake system is
disabled, normal braking is still effective. If the brake warning lamp
illuminates when you release the
parking brake, have the system
checked by an authorized dealer.
HINTS ON DRIVING WITH
ANTI-LOCK BRAKES
Note: When the system is operating, the
brake pedal may pulse and may travel
further. Maintain pressure on the brake
pedal. You may also hear a noise from the
system. This is normal.
The anti-lock braking system will not
eliminate the risks when:
• You drive too closely to the vehicle in
front of you.
• Your vehicle is hydroplaning.
• You take corners too fast.
• The road surface is poor.
131
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Brakes E144522

PARKING BRAKE
Vehicles With Automatic
Transmission
WARNING
Always set the parking brake fully
and leave your vehicle with the
transmission selector lever in
position P. Note:
If you park your vehicle on a hill and
facing uphill move the transmission selector
lever to position P and turn the steering
wheel away from the curb.
Note: If you park your vehicle on a hill and
facing downhill move the transmission
selector lever to position P and turn the
steering wheel toward the curb.
Vehicles With Manual
Transmission WARNING
Always set the parking brake fully.
Note:
If you park your vehicle on a hill and
facing uphill select first gear and turn the
steering wheel away from the curb.
Note: If you park your vehicle on a hill and
facing downhill select reverse gear and turn
the steering wheel toward the curb.
All Vehicles
Note: Do not press the release button while
pulling the lever up.
To apply the parking brake:
1. Press the foot brake pedal firmly.
2. Pull the parking brake lever up to its fullest extent.
To release the parking brake: 1. Press the brake pedal firmly.
2. Pull the lever up slightly.
3. Press the release button and push the
lever down.
HILL START ASSIST (If Equipped) WARNINGS
The system does not replace the
parking brake. When you leave your
vehicle, always apply the parking
brake and shift the transmission into park
(P) for automatic transmission or first gear
for manual transmission. You must remain in your vehicle once
you have activated the system.
During all times, you are responsible
for controlling your vehicle,
supervising the system and
intervening, if required. If the engine is revved excessively, or
if a malfunction is detected, the
system will be deactivated.
The system makes it easier to pull away
when your vehicle is on a slope without the
need to use the parking brake.
When the system is active, your vehicle will
remain stationary on the slope for two to
three seconds after you release the brake
pedal. This allows you time to move your
foot from the brake to the accelerator
pedal. The brakes are released
automatically once the engine has
developed sufficient torque to prevent your
vehicle from rolling down the slope. This
is an advantage when pulling away on a
slope, for example from a car park ramp,
traffic lights or when reversing uphill into
a parking space.
132
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Brakes

PRINCIPLE OF OPERATION
The traction control system helps avoid
drive wheel spin and loss of traction.
If your vehicle begins to slide, the system
applies the brakes to individual wheels
and, when needed, reduces engine power
at the same time. If the wheels spin when
accelerating on slippery or loose surfaces,
the system reduces engine power in order
to increase traction.
USING TRACTION CONTROL
WARNING
The stability and traction control
light illuminates steadily if the
system detects a failure. Make sure
you did not manually disable the traction
control system using the information
display controls or the switch. If the
stability control and traction control light
is still illuminating steadily, have the
system serviced by an authorized dealer
immediately. Operating your vehicle with
the traction control disabled could lead to
an increased risk of loss of vehicle control,
vehicle rollover, personal injury and death. The system automatically turns on each
time you switch the ignition on.
If your vehicle is stuck in mud or snow,
switching traction control off may be
beneficial as this allows the wheels to spin.
Note:
When you switch traction control off,
stability control remains fully active.
Switching the System Off
When you switch the system off or on, a
message appears in the information
display showing system status.
You can switch the system off by either
using the information display controls or
the switch. Using the Information Display
Controls
You can switch this feature off or on in the
information display. See General
Information (page 85).
Using a Switch
(If Equipped)
Use the traction control switch on the
instrument panel to switch the system off
or on.
System Indicator Lights and
Messages The stability and traction control
light:
• Temporarily illuminates on engine
start-up.
• Flashes when a driving condition
activates either of the systems.
• Illuminates if a problem occurs in either
of the systems. The stability and traction control
off light temporarily illuminates
on engine start-up and stays on
when you switch the traction control
system off.
134
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Traction ControlE138639 E130458

PRINCIPLE OF OPERATION
Electronic Stability Program
WARNINGS
The system does not relieve you of
your responsibility to drive with due
care and attention. Failure to drive
with due care and attention could lead to
loss of vehicle control. Vehicle modifications involving
braking system, aftermarket roof
racks, suspension, steering system,
tire construction and wheel and tire size
may change the handling characteristics
of the vehicle and may adversely affect
the performance of the AdvanceTrac
system. In addition, installing any stereo
loudspeakers may interfere with and
adversely affect the AdvanceTrac system.
Install any aftermarket stereo loudspeaker
as far as possible from the front center
console, the tunnel, and the front seats in
order to minimize the risk of interfering with
the AdvanceTrac sensors. Reducing the
effectiveness of the AdvanceTrac system
could lead to an increased risk of loss of
vehicle control, vehicle rollover, personal
injury and death. Remember that even advanced
technology cannot defy the laws of
physics. It’
s always possible to lose
control of a vehicle due to inappropriate
driver input for the conditions. Aggressive
driving on any road condition can cause
you to lose control of your vehicle
increasing the risk of personal injury or
property damage. Activation of the
AdvanceTrac system is an indication that
at least some of the tires have exceeded
their ability to grip the road; this could
reduce the operator ’s ability to control the
vehicle potentially resulting in a loss of
vehicle control, vehicle rollover, personal
injury and death. If your AdvanceTrac
system activates, SLOW DOWN. Without Advance Trac
A
With Advance Trac
B
The system supports stability when your
vehicle starts to slide away from your
intended path. This is performed by braking
individual wheels and reducing engine
torque as needed.
The system also provides an enhanced
traction control function by reducing
engine torque if the wheels spin when you
accelerate. This improves your ability to
pull away on slippery roads or loose
surfaces, and improves comfort by limiting
wheel spin in hairpin bends.
Stability Control Warning Lamp
While driving, it flashes when the system
is operating. See Warning Lamps and
Indicators (page 81).
135
Fiesta (CCT) Canada/United States of America, HE8J 19A321 AA enUSA, Edition date: 201607, First Printing Stability Control
(If Equipped)E72903A
AA
B
BB
B