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Sports car fascination 9
A big dream has to be fought for. And so
does a bold vision. The next victory?
Rarely does it simply fall into our lap.
Often though, there are innate factors
we must fight against: resistance,
conventions, and rigid pat terns of
thinking.
Whatever we fight for or against, nothing
is achieved without passion, grit and
determination. Ferry Porsche gave
every thing for the sports car of his
dreams. His dream came true. Not
because he hesitated, dwelled or got
lucky. Because he went that extra mile. This attitude is in every Porsche that
we’ve created since 1948. It ’s there in
the smallest part and in every race we’ve
won. It ’s also found in every idea. That ’s
because our engineers are not satisfied
with 100
%. It ’s because they fight. They
fight for that
one crucial percentage point
more. For the one second that means the
difference
between triumph and despair.
For the ‘Dr. Ing.’ in our company name
and for the chance to stir the passion for
the sports car time and time again. To us, it ’s never been about extra
horsepower alone, but about more ideas
per hp. It ’s about engines that are more
efficient, not bigger. It ’s about a design
that follows principles, not trends. It’s
about sports cars that can be driven day
in, day out.
It ’s only when all these things come
together that we can talk of Intelligent
Performance – the core of the Porsche
brand, and of its future. This is what we
are fighting for. Just as we did on day
one. We are fighting for a dream that will
forever be in our heart.
The dream of the sports car.
“In the beginning I looked around and could not find quite the car
I dreamed of. So I decided to build it myself.”
Ferry Porsche
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Sports car fascination 11
Yet again, every thing comes back into
play. It ’s about a new benchmark. A
sports car that has only ever existed
once in this form. That has been a
source of fascination for generations.
And is firmly anchored in our heart and
soul. It ’s about the future of the 911.
We are always looking forward. Not
sideways, never back. We don’t want to
rest on the laurels of our past, no mat ter
how illustrious it may be. All the racing victories. The dreams. Our
fans. Thousands of ideas. We hold them
in our hearts.
But we start from scratch. And we will
give everything we’ve got. We will go on
the at tack, to get even bet ter. And we
will fight, to defend our lead. With one
single goal: to create the next 911, one
that can do more, deliver more and
consume less than ever before. A sports
car as beautiful now as it was on day one. That is our tradition. And our future. We
will give it our all. For the best 911
of all
times: the new 911.
We like to start from the front.
In the lead.
The new 911.
911 Carrera
911
Carrera S
911
Carrera 4
911
Carrera 4S 911
Carrera Cabriolet
911
Carrera S Cabriolet
911
Carrera 4 Cabriolet
911
Carrera 4S Cabriolet 911
Ta r g a 4
911
Ta r g a 4 S
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Sport: fit for the racetrack
Mode switch on the multifunctional
GT sports steering wheel for four driving
modes – plus SPORT Response but ton for
maximum responsiveness.
Safety: reinforced
Lane Change Assist and further reinforced
brake system – greater driving pleasure as
well as greater safet y.
Stress-relief: daily
New lif t system – for increased ground
clearance over ramps. Adaptive dampers
on all vehicles – for enhanced comfort
during everyday driving.
Connect Plus: web-connected
Always on-board: innovative infotainment
centre with online navigation,
Apple CarPlay™, telephone module
and Connect apps.
There’s a good reason for looking forward again.
And many a compelling argument.
The highlights of the new 911.
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Sports car fascination 13
Design: sharpened
New front and rear design with
four-spot LED daytime running lights,
three-dimensional taillights and
four-spot brake lights.
Power and efficiency: increased
New t win-turbo engines for more power,
considerably more torque, high rpm limit
and lower consumption.
Sound: more 911
New sports exhaust system with central
tailpipes announces where the 911
feels at
home: on the racetrack.
Driving dynamics: tremendous
New rear-axle steering improves driving
stability and agility.
Control: in every season
Enhanced Porsche Traction Management
(PTM) – for well-balanced handling and
optimum traction.
Appreciate a compelling argument – and love a good film? Scan code or go to w w w.porsche.co.uk/911- highlights and star t the video.
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