2015 KIA OPTIMA Warranty and Consumer Information Guide

40When you need to talk to Kia and Roadside Assistance
Kia’s toll free Roadside Assistance hot line is staffed 24
hours a day, 365 days a year and is accessible by dialing
1-800-333-4 KIA (4542). Please note that you must
provide your Vehicle Identification Number (VIN) to
verify coverage at the time of your call. The VIN can be
found on the dash of your vehicle on the driver ’s side, on
the door jamb of the driver’s door, your vehicle’s
registration or proof of insurance card.
Kia Motors America reserves the right to limit or deny
services or other benefits to any owner or driver when,
in Kia Motors America's judgment, the claims and/or
service requests are excessive in frequency or type of
occurrence.
The following is not covered under Roadside
Assistance:
Any Kia vehicle that has ever been or should be
issued a “Salvage” title or similar "branded" title
under any state's law or has been declared a "total
loss" or equivalent by a financial institution or
insurance company.

41
Consumer Affairs Procedures
Both Kia Motors America and your Kia dealer are dedicated to serving all of your automotive needs. Your complete
satisfaction is our primary concern. Your Kia dealer is available to assist you with all of your automobile sales, parts
and service requirements.
If, however a situation arises that has not been addressed to your satisfaction, we ask that you take the following steps:
STEP 1 :
Discuss the situation with the dealership management. If a problem still exists, contact the dealership General Manager
or Owner. Your Kia dealership is best equipped to resolve the matter for you.
STEP 2 :
If the problem has still not been addressed to your satisfaction, please contact our Kia Consumer Assistance Center
using our toll free number:
1-800-333-4KIA(4542)
Kia Owner Satisfaction and Assistance

Consumer Affairs Procedures42
To assist you the Consumer Assistance Center will ask for the following information:
•Your name, address and telephone number
•Vehicle identification number(on dashboard and on label installed on the driver ’s door).
•Date of purchase
•Current odometer reading
•Your Kia dealership’s name
Or you can write to Kia with the above information at:
Consumer Assistance Center
Kia Motors America, Inc.
P. O. Box 52410
Irvine CA 92619-2410
STEP 3 :
In the event that you believe Kia has been unable to satisfactorily address the concern, a special alternative resolution
program called AUTO LINE is available to you. This independent agency is run by the Council of Better Business
Bureaus and is provided at no cost to you. You may contact them at:
AUTO LINE
Council of Better Business Bureaus
3033 Wilson Blvd. Suite 600
Arlington, VA 22201
800-955-5100

43
Consumer Affairs Procedures
The purpose of the AUTO LINE is to settle disputes between vehicle manufacturers and consumers. The AUTO LINE
staff will record the details of your concern by telephone and will ask for the same information as in Step 2.
The AUTO LINE program consists of two parts - mediation and arbitration. The BBB AUTO LINE staff will provide
suggestions for resolving the problem during mediation. If a satisfactory resolution has not been achieved during
mediation, you will have the opportunity to present your case personally before an impartial person or three person
panel. This is the arbitration part of AUTO LINE. The arbitrator(s) will make a decision after the arbitration hearing.
If you accept the decision, it will be legally binding on you and Kia. However, in some states, if the decision is not
accepted, it may be introduced either by you or Kia as evidence in subsequent court action. Disputes handled through
the BBB Auto Line process are usually resolved within 40 days of your contacting the BBB. If you have not contacted
Kia Motors America, Inc. first regarding your complaint, the arbitration process will take no longer than 47 days.
You must use BBB AUTO LINE prior to seeking remedies available to you through a court action pursuant to the
Magnuson-Moss Warranty Act (the “ACT”). In addition, you must use BBB AUTO LINE if you are required to do so
prior to seeking remedies available under the “Lemon Law” of your state. However, if state law permits and if you
choose to seek remedies which are not created by the Act, you are not required to use BBB AUTO LINE, although that
option is still available to you. The following section has been developed with information on contacting Kia and on
the basic provisions of your State’s “Lemon Laws”. In some states, your Kia dealership may provide you with Lemon
Law disclosure information in addition to the booklet in accordance with state law. Other states may have their own
state-operated complaint resolution processes. Your eligibility for this program is determined by your vehicle’s age,
mileage and other contributing factors.

Alabama Consumer Notice44
If this vehicle does not conform to its applicable warranties and Kia or its dealers have not repaired the vehicle after a
reasonable number of repair attempts or the vehicle has been out of service for a specified number of days, you may be
entitled under the provisions of your state “Lemon Law” to a replacement or repurchase of the vehicle. Should you
seek a replacement or repurchase under the Lemon Law, you must use BBB AUTO LINE prior to initiating court
action. BBB AUTO LINE is a third-party arbitration service administered by the Council of Better Business Bureaus.
However, if you choose to seek other remedies that are not under your state Lemon Law, you need not use BBB
AUTO LINE, although that option is still available to you.
For additional information about BBB AUTO LINE, review Pages 41-43 of this book or contact Kia at the address or
toll-free number indicated below.
In addition, in order to seek remedies under your state Lemon Law, you must first:
1) notify Kia at the address below, by certified mail, of the problem with your vehicle, and
2) provide Kia an opportunity to repair it.
Should you have any concerns or questions regarding your Kia vehicle after you have contacted your local Kia dealer,
please contact Kia at:
Consumer Assistance Center
Kia Motors America, Inc.
P. O. Box 52410
Irvine CA 92619-2410
1-800-333-4KIA(4542)
NOTICE TO CONSUMERS STATE OF ALABAMA

45
Alaska Consumer Notice
If this vehicle does not conform to its applicable warranties and Kia or its dealers have not repaired the vehicle after a
reasonable number of repair attempts or the vehicle has been out of service for a specified number of days, you may be
entitled under the provisions of your state “Lemon Law” to a replacement or repurchase of the vehicle.
Kia offers its consumers third-party arbitration through BBB AUTO LINE, a complaint resolution service
administered by the Council of Better Business Bureaus.
For additional information about BBB AUTO LINE, review Pages 41-43 of this book or contact Kia at the address or
toll-free number indicated below.
In addition, in order to seek remedies under your state Lemon Law, you must first:
1) notify Kia at the address below and its dealer, by certified mail, of the problem with your vehicle before 60
days have elapsed after the expiration of the express warranty on the one-year period after the date of delivery
of the motor vehicle to the original owner, whichever occurs first, and
2) provide Kia an opportunity to repair it.
Should you have any concerns or questions regarding your Kia vehicle after you have contacted your local Kia dealer,
please contact Kia at:
Consumer Assistance Center
Kia Motors America, Inc.
P. O. Box 52410
Irvine CA 92619-2410
1-800-333-4KIA(4542)
NOTICE TO CONSUMERS STATE OF ALASKA

Arizona Consumer Notice46
If this vehicle does not conform to its applicable warranties and Kia or its dealers have not repaired the vehicle after a
reasonable number of repair attempts, or the vehicle has been out of service for a specified number of days, you may be
entitled under the provisions of your state “Lemon Law” to a replacement or repurchase of the vehicle.
Should you seek a replacement or repurchase under the Lemon Law, you must use BBB AUTO LINE prior to
initiating court action. BBB AUTO LINE is a third party arbitration service administered by the Council of Better
Business Bureaus. However, if you choose to seek other remedies under your state Lemon Law and remedies which
are not created by the Magnuson-Moss Warranty Act, you need not use BBB AUTO LINE, although that option is still
a available to you.
For additional information about BBB AUTO LINE, review Pages 41-43 of this book or contact Kia at the address or
toll-free number indicated below.
In addition, in order to seek remedies under your state’s Lemon Law, you must first:
1) notify Kia at the address below, of the problem with your vehicle, and
2) provide Kia an opportunity to repair it.
Should you have any concerns or questions regarding your Kia vehicle after you have contacted your local Kia
Dealer, please contact Kia at:
Consumer Assistance Center
Kia Motors America, Inc.
P. O. Box 52410
Irvine CA 92619-2410
1-800-333-4KIA(4542)
NOTICE TO CONSUMERS STATE OF ARIZONA

47
Arkansas Consumer Notice
If your vehicle does not conform to its applicable warranties and Kia or its dealers have not repaired the vehicle after a
reasonable number of repair attempts, you may be entitled under the provisions of the Arkansas "Lemon Law" to a
replacement or repurchase of the vehicle. Should you seek a repurchase or replacement under your state Lemon Law,
you must use BBB AUTO LINE, Kia's third-party arbitration program administered by the Council of Better Business
Bureaus, which has been certified by the Arkansas Attorney General, prior to initiating court action. However, if you
choose to seek other remedies under your state Lemon Law and remedies which are not created by the Magnuson-Moss
Warranty Act, you need not use BBB AUTO LINE, although that option is still available to you.
For additional information about BBB AUTO LINE, review Pages 41-43 of this book or contact Kia at the address or
toll-free number indicated below.
In addition, in order to seek remedies under Arkansas Lemon Law, you must first:
1) notify Kia at the address below, by certified mail, of the problem with your vehicle, and
2) provide Kia an opportunity to repair it.
Should you have any concerns or questions regarding your Kia vehicle after you have contacted your local Kia dealer,
please contact Kia at:
Consumer Assistance Center
Kia Motors America, Inc.
P. O. Box 52410
Irvine CA 92619-2410
1-800-333-4KIA(4542)
For further information regarding your rights and obligations under the Arkansas Lemon Law, you may contact the
Consumer Protection Division of the Office of the Arkansas Attorney General at (501) 682-2341.
NOTICE TO CONSUMERS STATE OF ARKANSAS