
Black plate (3,1)GMC Sierra Owner Manual - 2011
Customer Information 13-3
STEP THREE—Canadian
Owners: In the event that you
do not feel your concerns have
been addressed after following the
procedure outlined in Steps One
and Two, General Motors of Canada
Limited wants you to be aware
of its participation in a no-charge
Mediation/Arbitration Program.
General Motors of Canada Limited
has committed to binding arbitration
of owner disputes involving
factory-related vehicle service
claims. The program provides for
the review of the facts involved
by an impartial third party arbiter,
and may include an informal hearing
before the arbiter. The program is
designed so that the entire dispute
settlement process, from the time
you file your complaint to the final
decision, should be completed
in approximately 70 days.
We believe our impartial program
offers advantages over courts in
most jurisdictions because it is
informal, quick, and free of charge. For further information concerning
eligibility in the Canadian Motor
Vehicle Arbitration Plan (CAMVAP),
call toll-free 1-800-207-0685, or
call the General Motors Customer
Communication Centre,
1-800-263-3777 (English),
1-800-263-7854 (French),
or write to:
Mediation/Arbitration Program
c/o Customer Communication
Centre
General Motors of Canada Limited
Mail Code: CA1-163-005
1908 Colonel Sam Drive
Oshawa, Ontario L1H 8P7
Telephone: 1-800-955-5100
The inquiry should be accompanied
by the Vehicle Identification
Number (VIN).Customer Satisfaction
Procedure (Mexico)
Did you get the Warranty Extension
Plan? This plan is recommended by
General Motors to supplement the
warranty included with the new
vehicle purchase.
See your dealer for details.

Black plate (4,1)GMC Sierra Owner Manual - 2011
13-4 Customer Information
Customer Assistance
Procedure
Owner satisfaction and goodwill are
very important to your dealer and
General Motors.
Normally, any problem with the
transaction, sale, or usage of
the vehicle must be handled by
your dealer sales or service
departments. However, we
recognize that despite the good
intentions of all parties involved,
sometimes a misunderstanding
may occur.
If you have a problem that has not
been satisfactorily handled through
the normal means, we suggest the
following steps:
STEP ONE
Explain your case to the dealer
service agent, service manager,
dealer sales agent, or sales
manager, depending on your case.Make sure that they have all
necessary information. They are
interested in your continual
satisfaction.
STEP TWO
If you are not satisfied, please
contact the general manager or the
dealership owner to ask for their
help. If they are not able to resolve
your case, ask them to contact the
right people at General Motors for
support, if needed.
STEP THREE
If your case is not resolved in a
reasonable amount of time by
your dealer, please call the
General Motors Customer
Assistance Center (CAC) and
provide the following information:
.Name
.Address
.Phone number
.Model year
.Brand
.Vehicle Identification
Number (VIN)
.Mileage
.Delivery date
.Description of the problem
.Dealership name
.Dealership address
See Customer Assistance Offices
(U.S. and Canada) on page 13‑5
or Customer Assistance Offices
(Mexico) on page 13‑5 for more
information.

Black plate (5,1)GMC Sierra Owner Manual - 2011
Customer Information 13-5
Customer Assistance
Offices (U.S. and Canada)
GMC encourages customers to call
the toll-free number for assistance.
However, if a customer wishes to
write or e-mail GMC, the letter
should be addressed to:
United States
GMC Customer Assistance Center
P.O. Box 33172
Detroit, MI 48232-5172
www.GMC.com
1-800-GMC-8782 (1-800-462-8782)
1-800-462-8583 (For Text
Telephone Devices (TTYs))
Roadside Assistance:
1-800-462-8782
From Puerto Rico:
1-800-496-9992 (English)
1-800-496-9993 (Spanish)
From U.S. Virgin Islands:
1-800-496-9994
Canada
General Motors of Canada Limited
Customer Communication Centre,
Mail Code: CA1-163-005
1908 Colonel Sam Drive
Oshawa, Ontario L1H 8P7
www.gmc.ca
1-800-263-3777 (English)
1-800-263-7854 (French)
1-800-263-3830 (For Text
Telephone Devices (TTYs))
Roadside Assistance:
1-800-268-6800
All Overseas Locations
Please contact the local
General Motors Business Unit.
Mexico, Central America and
Caribbean Islands/Countries
(Except Puerto Rico and
U.S. Virgin Islands)
General Motors de Mexico,
S. de R.L. de C.V.
Customer Assistance Center
Av. Ejercito Nacional #843
Col. Granada
C.P. 11520, Mexico, D.F.
01-800-466-0801
Long Distance: 011-52-53 29 0801
Customer Assistance
Offices (Mexico)
To contact the Customer Assistance
Center (CAC), use the phone
numbers listed in this section.
Customer assistance is available
Monday through Friday, 08:00 to
20:00 hours, and Saturdays from
08:00 to 15:00 hours.
All e-mail inquiries to the Customer
Assistance Center (CAC) should be
sent to: [email protected].

Black plate (6,1)GMC Sierra Owner Manual - 2011
13-6 Customer Information
Mexico
From Mexico City
5329-0812
From Other Mexico Locations
01-800-466-0812
United States and Canada
1-866-466-8191
Costa Rica
00-800-052-1005
Guatemala
1-800-999-5252
Panama
00-800-052-0001
Dominican Republic
1-888-751-5301
El Salvador
800-6273
Honduras
800-0122-6101
Customer Assistance for
Text Telephone (TTY)
Users (U.S. and Canada)
To assist customers who are deaf,
hard of hearing, or speech impaired
and who use Text Telephones
(TTYs), GMC has TTY equipment
available at its Customer Assistance
Center. Any TTY user can
communicate with GMC by dialing:
1-800-462-8583. TTY users in
Canada can dial 1-800-263-3830.
Online Owner Center
GMC Owner Center (U.S.)
www.gmcownercenter.com
Information and services
customized for your specific
vehicle—all in one convenient
place.
.Digital owner manual, warranty
information, and more.
.Storage for online service and
maintenance records.
.GMC dealer locator for service
nationwide.
.Exclusive privileges and offers.
.Recall notices for your specific
vehicle.
.OnStar and GM Cardmember
Services Earnings summaries.
Other Helpful Links
GMC —www.gmc.com
GMC Merchandise —
www.gmccollection.com
Help Center —www.gmc.com/
helpcenter
.FAQ (Frequently Asked
Questions)
.Contact Us

Black plate (7,1)GMC Sierra Owner Manual - 2011
Customer Information 13-7
My GM Canada www.gm.ca
My GM Canada is a
password-protected section of
www.gm.ca where you can save
information on GM vehicles, get
personalized offers, and use handy
tools and forms with greater ease.
Here are a few of the valuable
tools and services you will have
access to:
.My Showroom: Find and save
information on vehicles and
current offers in your area.
.My Dealers: Save details such
as address and phone number
for each of your preferred GM
dealers.
.My Driveway: Access quick
links to parts and service
estimates, check trade-in
values, or schedule a service
appointment by adding the
vehicles you own to your
driveway profile.
.My Preferences: Manage your
profile and use tools and forms
with greater ease.
To sign up, visit the My GM.ca
section within www.gm.ca.
GM Mobility
Reimbursement Program
(U.S. and Canada)
This program is available to
qualified applicants for cost
reimbursement of eligible
aftermarket adaptive equipment
required for the vehicle, such as
hand controls or a wheelchair/
scooter lift for the vehicle.
For more information on the limited
offer, visit www.gmmobility.com or
call the GM Mobility Assistance
Center at 1-800-323-9935. Text
Telephone (TTY) users, call
1-800-833-9935.

Black plate (8,1)GMC Sierra Owner Manual - 2011
13-8 Customer Information
General Motors of Canada also
has a Mobility Program. Call
1-800-GM-DRIVE (463-7483)
for details. TTY users call
1-800-263-3830.
Roadside Assistance
Program (U.S. and
Canada)
For U.S.‐purchased vehicles,
call1‐800‐462‐8782; (Text
Telephone (TTY): 1‐888‐889‐2438).
For Canadian‐purchased vehicles,
call 1-800-268-6800.
Service is available 24 hours a day,
365 days a year.
Calling for Assistance
When calling Roadside Assistance,
have the following information
ready:
.Your name, home address, and
home telephone number
.Telephone number of your
location
.Location of the vehicle
.Model, year, color, and license
plate number of the vehicle
.Odometer reading, Vehicle
Identification Number (VIN),
and delivery date of the vehicle
.Description of the problem
Coverage
Services are provided up to
5 years/160 000 km (100,000 miles),
whichever comes first.
In the U.S., anyone driving the
vehicle is covered. In Canada, a
person driving the vehicle without
permission from the owner is not
covered.
Roadside Assistance is not a part of
the New Vehicle Limited Warranty.
GMC and General Motors of
Canada Limited reserve the right to
make any changes or discontinue
the Roadside Assistance program
at any time without notification.
GMC and General Motors of
Canada Limited reserve the right
to limit services or payment to an
owner or driver if they decide the
claims are made too often, or the
same type of claim is made many
times.

Black plate (10,1)GMC Sierra Owner Manual - 2011
13-10 Customer Information
.Trip Interruption Benefits and
Assistance:Must be over
250 kilometres from where
your trip was started to
qualify. General Motors of
Canada Limited requires
pre-authorization, original
detailed receipts, and a copy
of the repair orders. Once
authorization has been received,
the Roadside Assistance advisor
will help to make arrangements
and explain how to receive
payment.
.Alternative Service: If
assistance cannot be provided
right away, the Roadside
Assistance advisor may
give permission to get local
emergency road service.
You will receive payment, up to
$100, after sending the original
receipt to Roadside Assistance.
Mechanical failures may be
covered, however any cost for
parts and labor for repairs not
covered by the warranty are
the owner responsibility.
Roadside Assistance
Program (Mexico)
Roadside Assistance is available
24 hours a day, 365 days of
the year.
For detailed information about
Roadside Assistance, please see
the brochure provided with your
new vehicle or visit our website
at: www.gmc.com.mx. Navigate
the site and click on “Asistencia
en el Camino.” E-mail
correspondence should be sent
to: [email protected].
To contact Roadside Assistance by
phone, use the following numbers:
Mexico
01-800-466-0801
United States
1-866-466-8902
Canada
1-800-268-6800
Scheduling Service
Appointments
(U.S. and Canada)
When the vehicle requires warranty
service, contact the dealer and
request an appointment. By
scheduling a service appointment
and advising the service consultant
of your transportation needs, the
dealer can help minimize your
inconvenience.
If the vehicle cannot be scheduled
into the service department
immediately, keep driving it until
it can be scheduled for service,
unless, of course, the problem is
safety related. If it is, please call the
dealership, let them know this, and
ask for instructions.
If the dealer requests you to bring
the vehicle for service, you are
urged to do so as early in the work
day as possible to allow for the
same day-repair.

Black plate (14,1)GMC Sierra Owner Manual - 2011
13-14 Customer Information
If the vehicle is leased, the leasing
company may require you to have
insurance that ensures repairs with
Genuine GM Original Equipment
Manufacturer (OEM) parts or
Genuine Manufacturer replacement
parts. Read the lease carefully, as
you may be charged at the end of
the lease for poor quality repairs.
If a Crash Occurs
If there has been an injury, call
emergency services for help. Do not
leave the scene of a crash until all
matters have been taken care of.
Move the vehicle only if its position
puts you in danger, or you are
instructed to move it by a police
officer.
Give only the necessary information
to police and other parties involved
in the crash.
For emergency towing see
Roadside Assistance Program
(U.S. and Canada) on page 13‑8
orRoadside Assistance Program
(Mexico) on page 13‑10. Gather the following information:
.Driver name, address, and
telephone number.
.Driver license number.
.Owner name, address, and
telephone number.
.Vehicle license plate number.
.Vehicle make, model, and
model year.
.Vehicle Identification
Number (VIN).
.Insurance company and policy
number.
.General description of the
damage to the other vehicle.
Choose a reputable repair facility
that uses quality replacement parts.
See “Collision Parts” earlier in this
section.
If the airbag has inflated, see What
Will You See After an Airbag
Inflates? on page 3‑35.
Managing the Vehicle Damage
Repair Process
In the event that the vehicle requires
damage repairs, GM recommends
that you take an active role in its
repair. If you have a pre-determined
repair facility of choice, take the
vehicle there, or have it towed
there. Specify to the facility that any
required replacement collision parts
be original equipment parts, either
new Genuine GM parts or recycled
original GM parts. Remember,
recycled parts will not be covered
by the GM vehicle warranty.
Insurance pays the bill for the repair,
but you must live with the repair.
Depending on your policy limits,
your insurance company may
initially value the repair using
aftermarket parts. Discuss this with
the repair professional, and insist
on Genuine GM parts. Remember,
if the vehicle is leased, you may
be obligated to have the vehicle
repaired with Genuine GM parts,
even if your insurance coverage
does not pay the full cost.