2008 BMW 7 SERIES LONG Service and warranty information

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Customer Assistance Information
Your satisfaction with our product and the ser-
vices provided by authorized BMW centers is of
great importance to us. We take pride in our
product, as does the BMW center who services
it. If you should ever have a question regarding
your BMW center’s service or your BMW’s per-
formance, we recommend that you contact your
authorized BMW center. Should you travel to an
unfamiliar area, the BMW center directory pro-
vided at the time of delivery will help you locate
the nearest authorized BMW center. The centers
listed are equipped to help you with matters
related to your BMW vehicle.
When contacting an authorized BMW center, we
suggest that depending upon the nature of your
contact, you discuss it with either the Sales,
Service, or Parts Manager.
As all matters are resolved at the BMW center
level, it is important that they be given the
opportunity to provide a solution. Should you
feel that you were not provided with the proper
response, we urge you to contact the General
Manager or BMW Center Operator.
Despite the best intentions of all parties, a
misunderstanding may occur between you and
your BMW center. Should this occur and you
require further assistance, please contact the
BMW NA Customer Relations Department at
1 800 831-1117 or through our website @
www.bmwusa.com. When contacting us, we ask
that you provide the following information:
 Your name, address and telephone number
 Vehicle Identification Number (last seven
digits)
 Vehicles delivery date
 Vehicle mileage
 Selling BMW center’s name
 Servicing BMW center’s name
 Description of the problem A BMW NA Customer Relations Representative
will carefully review all the facts involved and let
you know what further action will be taken in
conjunction with your BMW center. Please
remember: the first step in resolving a complaint
is to contact the authorized BMW center that
performed the work on your vehicle. They have
the necessary equipment and the personnel to
achieve this goal.
We are confident that every effort will be made
to ensure your satisfaction.
Customer Assistance – Notification
During a specific period (for example, the earlier
of 12 months or 12,000 miles, though this
period varies by state), some states require us
or our authorized BMW center, to repair in a rea-
sonable number of attempts, any defect or con-
dition which substantially impairs the use, value,
or safety of a new vehicle sold, leased or regis-
tered in that state.
A reasonable number of attempts is generally
defined as (i) four or more attempts to repair the
same defect (the number of attempts vary by
state) or (ii) the vehicle is out of service by rea-
son of one or more repair(s) for more than a
cumulative total of 30 days (this period varies by
state), except for delays created by conditions
beyond our control.
If we are unable to correct a defect or condition
covered by these statutes in a reasonable num-
ber of attempts, we may be obligated either to
replace the vehicle or reimburse the owner/les-
see in an amount equal to the purchase price or
lease payments paid by the owner/lessee, less
the amount directly attributable to use of the
vehicle by the owner/lessee.
You should send written notification directly
to BMW of North America, LLC of the exist-
ence of an alleged defect. Send written com-
munication to the Customer Relations and
Services Department address listed below.
BMW of North America, LLC
Customer Relations and Services Department
P.O. Box 1227
Westwood, New Jersey 07675-1227
Telephone: 1 800 831-1117
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BBB Auto Line
If your concern is still not resolved to your satis-
faction, BMW NA offers additional assistance
through BBB AUTO LINE in ARKANSAS, CALI-
FORNIA, GEORGIA, IDAHO, IOWA, KENTUCKY,
MARYLAND, MASSACHUSETTS, MINNESOTA,
PENNSYLVANIA, OHIO, and VIRGINIA. BBB
AUTO LINE is a dispute resolution program
administered by the Council of Better Business
Bureaus. BBB AUTO LINE resolves disputes
through mediation or arbitration. Mediation is an
informal proceeding whereby a neutral third
party (mediator) helps the parties to find an
acceptable resolution. Arbitration is also an
informal proceeding in which an impartial third
party renders a decision after a hearing at which
both parties have an opportunity to be heard.
You can select mediation or arbitration or both.
The program is free of charge to you, the con-
sumer but there are some minimum require-
ments for participation in the program. Please
contact BBB AUTO LINE at the address or
phone number listed below for more details:
BBB AUTO LINE
4200 Wilson Boulevard, Suite 800
Arlington, VA 22203
1 800 955-5100
If you wish to use the program and you qualify
for participation, you will be required to provide
the following information:
 Your name and address
 The vehicle identification number (VIN)
 The make, model and year of your vehicle
 A description of the problem with your vehicle
BBB AUTO LINE will also ask you for other
information that may help resolve your concerns,
such as the purchase price of your vehicle, any
mileage at the time of purchase, the current
mileage, and copies of repair orders.
BBB AUTO LINE will notify you when your claim
has been filed. If you decide to arbitrate you may
attend the hearing in person or by telephone. You
may bring witnesses and give supporting evi-
dence. You may also submit your claim in writing
and ask for a decision on the documents you sub-
mit, without attending a hearing. BBB AUTO LINE
will usually render a decision within 40 days from
the time you file your complaint. The decision is binding on BMW NA if you decide to accept it.
BMW NA must comply with the decision within
the time frame specified by the arbitrator.
Important:
You must use BBB AUTO LINE
before asserting in court any rights or remedies
created by the Magnuson Moss Warranty Act,
(“The Act”) 15 U.S.C. Sec. 2301, et seq. You
may also be required to use BBB AUTO LINE
before seeking remedies under your state’s
Lemon Law. If you choose to seek redress by
pursuing rights and remedies not created by
Title 1 of Magnuson Moss Warranty Act, prior
resort to the BBB AUTO LINE is not required by
any provision of the Act.
California Residents
1.BMW OF NORTH AMERICA, LLC (BMW NA)
participates in BBBAUTO LINE, a mediation/
arbitration program administered by the Coun-
cil of Better Business Bureaus [4200 Wilson
Boulevard, Arlington, Virginia 22203] through
local Better Business Bureaus. The Arbitration
Certification Program of the California Depart-
ment of Consumer Affairs has certified BBB
AUTO LINE and BMW NA.
2. If you have a problem arising under a BMW NA written warranty, we encourage you to
bring it to our attention. If we are unable to
resolve it, you may file a claim with BBB
AUTO LINE. Claims must be filed with BBB
AUTO LINE within six (6) months after the
expiration of the warranty.
3. To file a claim with BBBAUTO LINE, call
1 800 955-5100. There is no charge for the
call.
4.
In order to file a claim with BBBAUTO LINE,
you will have to provide your name and
address, the brand name and vehicle identifi-
cation number (VIN) of your vehicle, and a
statement of the nature of your problem or
complaint. You will also be asked to provide:
the approximate date of your acquisition of the
vehicle, the vehicles current mileage, the
approximate date and mileage at the time any
problem(s) were first brought to the attention
of BMW NA or one of our dealers, and a state-
ment of the relief you are seeking.
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5.BBB AUTO LINE staff may try to help
resolve your dispute through mediation. If
mediation is not successful, or if you do not
wish to participate in mediation, claims
within the program’s jurisdiction may be pre-
sented to an arbitrator at an informal hear-
ing. The arbitrators decision should
ordinarily be issued within 40 days from the
time your complaint is filed; there may be a
delay of 7 days if you did not first contact
BMW NA about your problem, or a delay of
up to 30 days if the arbitrator requests an
inspection/report by an impartial technical
expert or further investigation and report by
BBB AUTO LINE.
6. You are required to use BBBAUTO LINE
before asserting in court any rights or reme-
dies conferred by California Civil Code Sec-
tion 1793.22. You are not required to use
BBB AUTO LINE before pursuing rights and
remedies under any other state or federal
law. “You are also required to use BBB
AUTO LINE before exercising rights or seek-
ing remedies created by Title I of the Mag-
nuson-Moss Warranty Act, 15 U.S.C. sec.
2301 et seq. If you choose to seek redress
by pursuing rights and remedies not created
by California Civil Code Section 1793.22 or
Title I of the Magnuson-Moss Warranty Act,
resort to BBB AUTO LINE is not required by
those statutes.”
7. California Civil Code Section 1793.2(d) requires that, if BMW NA or its representa-
tive is unable to repair a new motor vehicle
to conform to the vehicle’s applicable
express warranty after a reasonable number
of attempts, BMW NA may be required to
replace or repurchase the vehicle. California
Civil Code Section 1793.22(b) creates a pre-
sumption that BMW NA has had a reason-
able number of attempts to conform the
vehicle to its applicable express warranties
if, within 18 months from delivery to the
buyer or 18,000 miles on the vehicles odom-
eter, whichever occurs first, one or more of
the following occurs:• The same nonconformity [a failure to con-
form to the written warranty that substan-
tially impairs the use, value or safety of the
vehicle] results in a condition that is likely
to cause death or serious bodily injury if the
vehicle is driven AND the nonconformity
has been subject to repair two or more
times by BMW NA or its agents AND the
buyer or lessee has directly notified BMW
NA of the need for the repair of the non-
conformity; OR
• The same nonconformity has been subject
to repair 4 or more times by BMW NA or its
agents AND the buyer has notified BMW
NA of the need for the repair of the non-
conformity; OR
• The vehicle is out of service by reason of
repair of nonconformities by BMW NA or its
agents for a cumulative total of more than
30 calendar days after delivery of the vehi-
cle to the buyer.
NOTICE TO BMW NA AS REQUIRED ABOVE
SHALL BE SENT TO THE FOLLOWING
ADDRESS:
BMW of North America, LLC
Customer Relations and Services Department P.O. Box 1227
Westwood, New Jersey 07675-1227 1 800 831-1117
8. The following remedies may be sought inBBB AUTO LINE: repairs, reimbursement for
money paid to repair a vehicle or other
expenses incurred as a result of a vehicle
nonconformity, repurchase or replacement
of your vehicle and compensation for dam-
ages and remedies available under BMW
NA’s written warranty or applicable law.
9. The following remedies may not be sought in BBB AUTO LINE: punitive or multiple
damages, attorneys fees, or consequential
damages other than as provided in California
Civil Code Section 1794(a) and (b).
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10. You may reject the decision issued by a BBB AUTO LINE arbitrator. If you reject the
decision, you will be free to pursue further
legal action. The arbitrators decision and
any findings will be admissible in a court
action.
11. If you accept the arbitrators decision, BMW NA will be bound by the decision, and will
comply with the decision within a reason-
able time not to exceed 30 days after we
receive notice of your acceptance of the
decision.
12. Please call BBBAUTO LINE at
1 800 955-5100 for further details about
the program. IDAHO Residents IMPOR-
TANT: IF THIS VEHICLE IS DEFECTIVE,
YOU MAY BE ENTITLED UNDER THE
STATE’S LEMON LAW TO REPLACE-
MENT OF IT OR A REFUND OF ITS PUR-
CHASE PRICE OR YOUR LEASE
PAYMENTS. HOWEVER, TO BE ENTITLED
TO REFUND OR REPLACEMENT, YOU
MUST FIRST NOTIFY THE MANUFAC-
TURER, ITS AGENT, OR ITS AUTHORIZED
DEALER OF THE PROBLEM IN WRITING
AND GIVE THEM AN OPPORTUNITY TO
REPAIR THE VEHICLE. YOU ALSO HAVE A
RIGHT TO SUBMIT YOUR CASE TO THE
CONSUMER ARBITRATION PROGRAM
WHICH THE MANUFACTURER MUST
OFFER IN THIS STATE.
Special Programs
SOMETIMES BMW OF NORTH AMERICA,
LLC (BMW NA) OFFERS A SPECIAL
ADJUSTMENT PROGRAM TO PAY ALL OR
PART OF THE COST OF CERTAIN REPAIRS
BEYOND THE TERMS OF THE WARRANTY.
CHECK WITH YOUR BMW CENTER TO
DETERMINE WHETHER ANY ADJUSTMENT
PROGRAM IS APPLICABLE TO YOUR
MOTOR VEHICLE.
BMW Roadside Assistance
The BMW Roadside Assistance Program
reflects BMWs commitment to your com-
plete satisfaction with the BMW ownership
experience.
It is available for U.S. version BMWs in all
50 states, Canada, and Puerto Rico 24 hours a
day, 365 days a year.
It is a valuable benefit provided to you at no
additional cost. (Subject to certain limitations
and exclusions noted on page 28).
Services provided by AAA and its affiliated
clubs, Heathrow, Florida 32746.
The BMW Roadside Assistance Program is not
a warranty and does not affect your rights under
the New Vehicle Limited Warranty.
Owners Eligibility
You are covered if your vehicle is:
 A new BMW automobile, distributed by BMW
NA, and purchased at an authorized BMW
center, OR;
 A new BMW automobile, purchased under
the BMW NA European Delivery Plan, OR;
 A new, U.S. version, BMW automobile pur-
chased under the Diplomatic or Military Sales
programs, operated in any of the 50 states,
Canada and Puerto Rico.
Coverage is provided for the vehicle itself,
regardless of the driver.
Protection:
New BMWs — Protection is provided for
4 years/unlimited miles. NOTE: This does not
affect warranty coverage which remains at
4 years/50,000 miles.
Certified Pre-Owned BMWs — 6 years/unlimited
miles from the in-service date.
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Getting Started
A temporary Roadside Assistance card can be
found inside your vehicle portfolio. It contains
the 24-hour toll-free number for Roadside
Assistance.
For your convenience a decal which shows the
same information as the Roadside Assistance
card, has been affixed to the tool kit cover on
the trunk lid.
In a few weeks you will receive a permanent
Roadside Assistance card by mail. The original
in-service date and vehicle identification number
(VIN) are embossed on the card.
This card should be carried by the driver of your
BMW.
Calling For Assistance
The toll-free BMW Roadside Assistance number
(1 800 332-4269) is answered by a BMW Road-
side Assistance service representative. In order
for you to receive quick and reliable services, it
is essential that you provide detailed and accu-
rate information to the service representative.
Be prepared to give:
 Your name and address
 Your complete Vehicle Identification Number
(found on your vehicle registration, your per-
manent Roadside Assistance card or on the
bottom drivers side of your windshield)
 Model description of your vehicle
 Original in-service date (located on your
Roadside Assistance card)
 License plate number of your vehicle
 Vehicle location (including nearby crossroads/
intersections, highway mile markers, street
numbers, landmarks, etc.)
 Location you are calling from (including a
telephone number where you can be
reached). If you are calling from a public
phone wait there for the return call. Do not
leave this location without informing the
Roadside Assistance service representative. 
A description of your vehicles problem. Spe-
cific and accurate information will enable the
Roadside Assistance service representative to
provide the proper help.
Emergency Valet Service. Should there be a
need beyond BMW Roadside Assistance, Emer-
gency Valet will provide a personal assistant
who will help in every way to get you to your
final destination. Emergency Valet will help you
locate a rental car or taxi agency, hotel or even
help procure airline reservations. In the event of
an emergency, this service will assist you in get-
ting information out to the proper party whether
it is business or personal. If we are unable to
contact one of your party, the message relay
service will document the information, and will
make reasonable efforts to deliver the message
to the message recipient.
Personal Trip Routing. Leave the planning to
us. Simply give one of our Roadside Assistance
service representatives a call, and we will pro-
vide you with detailed, easy to read, computer-
ized trip itinerary and companion map package.
Please allow up to two weeks to process your
request.
Services
From the information you provide, the BMW
Roadside Assistance service representative will
determine the type of help required.
Dispatch Service
A service provider will be dispatched to the site
of your disabled vehicle.
On-Site Assistance
On-site service for vehicle disablements such as
flat tires, dead batteries, and out of fuel condi-
tions is provided up to a maximum of $100.00
per incident by BMW Roadside Assistance.
The cost for parts and fuel, when used on-site,
are the responsibility of the owner/driver. The
New Vehicle Limited Warranty does not cover
any of the above on-site services.
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Lock-Out
Your BMW is equipped with an advanced entry
system, which cannot be bypassed by traditional
locksmith methods without significant damage
to your vehicle. BMW encourages you to always
carry your spare wallet key separately from your
other keys. However, in the event that you find
yourself locked out, a simple telephone call to
Roadside Assistance will help you get back on
the road. A representative will help you find
transportation or arrange towing service to the
nearest BMW center. Related towing costs will
be compensated up to $100 per incident. You,
or the person driving your vehicle, are responsi-
ble for any expenses related to replacement
keys.
Towing Service
In the event of a mechanical breakdown nor-
mally covered under the New Vehicle Limited
Warranty, your vehicle will be transported (at no
cost) to the nearest authorized BMW center.
Your vehicle is also covered in the event of an
accident or collision.
If a breakdown occurs after normal business
hours, your vehicle will be transported to a
secure location and transported to the nearest
authorized BMW center on the next business
day.
If you request that the vehicle be taken to a
location other than the nearest authorized BMW
center, any additional expense will be your
responsibility.
However, you may request (at no cost) to be
taken to a different BMW center as long as it is
within 50 additional miles of the “nearest” BMW
center.
Towing requests for vehicles disabled because
of casualty, fire, act of God, or violation of law
(federal, state or local) are provided at the
expense of the owner/driver.
If it is necessary for you to have your vehicle
towed through your own arrangements, you
must contact BMW Roadside Assistance for
prior authorization and instructions on claim
procedures. All claims must be submitted
within sixty (60) days of the disablement or occurrence, accompanied by the original
receipts. Claims received after that time period
may not be honored and are subject to the full
discretion of BMW Roadside Assistance. If
BMW Roadside Assistance is not contacted for
“prior” authorization, the maximum coverage for
towing is $100.00.
Sign-and-Drive
Typically, if you are within the terms of your war-
ranty, the services you receive under the BMW
Roadside Assistance program will not require
payment. In most cases, you will simply sign a
receipt from the provider of services.
Trip Interruption Benefits
Trip interruption benefits are provided for
mechanical breakdowns as follows:

Breakdowns that are warranty related, and;
 Must occur in excess of 100 miles from the
drivers residence, and;
 Repairs cannot be completed during normal
business hours on the same day of
breakdown.
Reimbursements will be made for meals, lodg-
ing, car rentals, and alternate transportation to
bring the driver and the BMW automobile
together after the vehicle has been repaired by
an authorized BMW center. Original receipts
must accompany all reimbursement requests.
Trip interruption coverage is limited to $750.00
per incident, for a maximum of five days per
incident.
Always contact BMW Roadside Assistance for
trip interruption benefits. They will assist in
making all the necessary arrangements.
Car Rental Discounts
Discounts are available from Hertz and Enter-
prise car rental companies. Benefits may vary
with each company and location, and are sub-
ject to change without notice.
Simply display your Roadside Assistance card
(showing the applicable Plan number) during
reservation and at the time of rental to secure
your discount.
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Exclusions
Specifically excluded from coverage are:
 Fines, taxes, or impound towing fees caused
by a violation of local or state law.
 Expenses related to extreme adverse weather
conditions, including, but not limited to,
floods, hurricanes and tornadoes (removal
from water, snow, ice, etc.).
 Expenses for the removal of snow tires, and
mounting or removal of snow chains.
BMW Valet Program - 2008 760Li
The BMW Valet Program is a benefit designed
to provide a Premier Care Experience for 2008
760Li customers. This program is provided as
standard service on every 2008 760Li pur-
chased from any Authorized BMW center in the
United States or Puerto Rico for the duration of
the New Vehicle Limited Warranty period of
48 months or 50,000 miles, whichever comes
first.
Any authorized BMW center in the United
States or Puerto Rico will pick up your vehicle
from any reasonable location when a recom-
mended maintenance or warranty repair
appointment is made by you. In addition, upon
your request, your authorized BMW center will
provide you with a free BMW loaner vehicle for
the duration of the repair. Upon completion of
repairs to your vehicle, your authorized BMW
center will return your vehicle to you. For addi-
tional details and restrictions on this program
please contact your authorized BMW center.
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