2006 VOLKSWAGEN PASSAT Service Training

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
9 from 85 - VK-21_ALV Pass at 2006 - las t update: 29/01/2005
08/03/2005M
a
rket
shar
es:
M
a
rket
and segm
e
nt
Ot
hers
45
.1%
Ma
zda 6
2.
7%
Citroe
n X
ant
ia/C5
2.
7%
Rena
ul
t 2
1/
Laguna4.
6%Toyo
ta A
vensi
s
4.
7%
For
d
Sierra/M
onde
o
5.
8%
O
pel
V
ect
ra
5.
0%M
B C
-cl
ass
6.
2%
VW Pass
at
6,9%
Audi
A
4
7.
8%
BM
W 3
se
ries
8.
5%

S
egm
en
t s
hares
in the B
-segm
ent -
W
es
tern E
urope 01-
06-
2004
V
W
Passat6.9 %
Marke
ting

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
10 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
V
e
hi
c
le m
odel
s
Li
mo
u
s
in
e

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
11 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005Co
m
p
e
tito
rs
Marke
ting
Vo
lvo
S6
0
To
yota
Aven
si
s
MB
E-cl
ass
BM
W
5

ser
ies
M
azd
a 6
Audi
A
6
Hond
a
Acco
rd
BM
W
3

ser
ies
Ci
troen
C5
Vo
lvo
S60 /
V
70
M
ain c
om
pet
itor
s
Pr
em
ium

com
pet
itor
s
O
ther
c
om
pet
itor
s
MB

C-cl
ass
Audi
A
4
Peuge
ot 4
07
Rena
ul
t L
aguna
Op
elVectra
For
d M
ondeo
Passat

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
12 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng
P
ASS
AT -
Positio
ning h
istory
Passat
198
8:
Lux
ur
y clas
s interior
cond
ition
s
in a m
id-size category vehic
le (
spac
e m
iracle)
Passat
1995:
Spac
e m
iracle
and s
afety strategy
(doub
le a
irbag and A
BS)
Passat
199
7:
Qualit
y, safety and c
om
for
t of
the lux
ury clas
s,
cost ef
ficiency of
the t
radit
ional
m
idsize c
ategor
y
(new
m
easur
e of
value in it
s category)

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
13 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng pyr
a
m
id
T
h
e P
assat
.
The
u
n
iq
u
e exp
er
ien
ce
of
c
o
m
for
t.
In the upper
m
id-
size c
ategor
y,
the new
P
assa
tprovides a
n
ew
exp
er
ien
ce o
f co
m
fo
rt.
It o
ffe
rs the qua
lity, saf
et
y
an
d d
esi
g
n
of
the luxury c
ategor
y, w
hile m
aintaining
th
e econom
ic e
fficien
cy
of the t
radi
tion
al
m
id-
size
categor
y.

O
ver
all co
m
fo
rt

U
n
co
m
p
ro
m
isi
n
g
saf
et
y


D
esi
gn and pr
oduct
aest
het
ics

S
p
aci
o
u
sness an
d
var
iab
ility

E
xcelle
n
t q
u
alit
y

C
o
n
vin
ci
n
g
ef
fici
en
cy
Product stateme
n
t
Product ide
ntit
y
Product
prope
rti
e
s

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
14 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
roduct
pr
oper
tie
s
The
Passat.
The
uniqu
e
ex
p
e
ri
e
n
ce
of co
m
fort.
O
ver
al
l
co
m
fo
rt
Qu
ality
o
f th
e
lu
xu
ry cat
eg
o
ry
D
esi
g
n
an
d
pr
oduct
aest
het
ics
•Evolution o
f the ag
el
ess
harmo
nic P
assat
desi
gn
•Measu
red
emo
tionalizat
ion
w
ith
striking f
ront
bo
nne
t
and r
adia
tor
gr
ille
de
sign
•In
di
vidual interior
de
sign
•W
heel
d
esi
gn
that
mat
ches t
he eq
uipm
en
t lines
•Excel
lent p
rocessi
ng qual
ity
•Assert
ive d
etails:
“lov
e of
de
tails
”
•Use of
hi
gh-
qualit
y
mat
erial
s
•Best
in cl
ass w
ith reg
ard
s t
o
requir
ed r
epa
ir-w
or
k
New
st
an
dard
s i
n al
l
cat
eg
ories:
•Drivin
g c
om
for
t
•Air c
ond
itio
n c
om
for
t
•Seat
ing co
mf
ort
•Ease o
f operat
ion
Speci
al
eq
uipm
en
t
•Low
n
ois
e out
put
•Plenty of
inf
orm
ation

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
15 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
The
Passat.
The
uniqu
e
ex
p
e
ri
e
n
ce
of co
m
fort.

•The sp
ace mi
racl
e:
com
for
table
interior
amo
ng the b
est
in the mi
dsize
cat
eg
ory
•Variab
le seat
ing d
esi
gn
•Various st
orag
e co
mp
art
m
en
ts
•Variable
a
nd i
ndi
vidua
l
lugga
ge
com
partm
ent
•Fulf
illm
entof a
ll g
loba
l s
afety
st
an
dard
s
•Comp
reh
ensive ai
rb
ag

equipm
ent
•More p
assen
ger saf
et
y
•More p
edest
rian
p
rotect
ion
•Braking p
ow
er a
nd br
aking
dist
an
ce b
enchm
arks
•High saf
et
y reserv
es
of d
riving ch
aract
eri
stics
•Innova
tive
h
eadlight
an
d light s
yst
ems
•Out
standi
ng
value f
or mo
ney
•Pric
e le
vel of
the traditiona
l
mi
dsize cat
eg
ory co
mp
et
itors
•Am
ong the
best
in the
insu
ran
ce rat
ing p
rocess
•Le
ading
in

fuel cons
um
pt
ion
of
petrol an
d diesel
en
gines
•Best
in cl
ass w
ith reg
ard
s t
o
repa
ir a
nd m
aint
ena
nc
e c
osts
P
roduct
pr
oper
tie
s
Marke
ting
U
n
co
mp
ro
mi
sin
g
saf
et
y
S
p
acious
ne
ss
and v
ariabi
lity
C
o
n
vin
cin
g

ef
ficien
cy

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
16 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng:
C
o
m
for
t as speci
al
pr
oduct
st
re
ngt
h
D
riving c
o
m
for
t
•4-
st
eer
rear
ax
le (
in
d
ep
en
d
en
t su
sp
en
si
o
n
)
•La
rg
er range
(70l tank
)
•O
p
tiona
l: ad
van
ced
fro
n
t lig
h
tin
g
syst
em
(steer
in
g

h
ead
lig
h
ts)
, rain
sen
so
r/lig
h
t assi
st
an
t, cr
u
ise
co
n
tro
l
syst
em
w
ith
au
to
m
atic sp
eed
g
o
ver
n
o
r (o
p
tio
n
al)
•S
erial
ai
r-condi
tioni
ng syst
em
(C
lim
atic)
•O
p
tiona
l: C
lim
atroni
c
(2-zone
w
ith
indi
rect v
en
tilation)
,
•In
su
latin
g
-g
lass,
in
frar
ed
reflect
in
g
w
in
d
scr
een
,
•A
u
xiliary he
ater, e
lectrical r
ear w
indow
bl
in
d
A
ir-condi
tion
co
m
fo
rt
•C
o
m
fo
rtlin
e
ser
ies:
el
ec
tr. 6-
p
o
sitio
n
fro
n
t seat
s
fo
r th
e d
river
•C
o
m
for
tlin
e
opt
io
n: el
ect
r. 12
-p
o
sitio
n
seat
s fo
r d
river
an
d
•fro
n
t p
assen
g
er
S
eat
in
g
co
m
fo
rt
Low
noi
se out
put
•E
xterio
r n
o
ise:
IS
O
d
rive p
ast
va
lu
e 71 d
B
(
A
)
•In
terio
r n
o
ise:
b
est
in
cl
ass
E
ase o
f o
p
eratio
n
•S
erial
el
ect
rical
p
arkin
g
b
rake
•P
ark pi
lo
t w
ith
di
stan
ce w
arn
ing,
front
a
nd ba
ck