Page 1 of 386
Downloaded from www.Manualslib.com manuals search engine F 
FLEETWOOD 
, 
OWNER'S  LITERATURE   
     
        
        Page 2 of 386

Downloaded from www.Manualslib.com manuals search engine PENALTY OF 
LEADERSHIP 
I 
N every field of human endeavor, he that  is first  must  perpetually  live 
in 
the white  light  of publicity.  ?Whether the leadership  be vested 
in  a man 
or in  a  manufactured  product, emulation  and  envy  are ever  at 
work.  TIn art,  in literature,  in  music,  in  industry, the reward  and the 
punishment  are always  the same.  TThe  reward  is widespread  recog- 
nition;  the punishment,  fierce  denial  and detraction.  TWhen  a  man’s 
work  becomes  a standard  for the  whole  world,  it  also  becomes  a  target 
for  the  shafts  of the  envious  few.  ?If  his  work be merely mediocre, 
he 
will  be left  severely alone - if he  achieve  a masterpiece, it  will set a  million 
tongues  a-wagging.  vealousy does not protrude  its forked tongue  at 
the  artist  who produces 
a commonplace  painting. VWhatsoever  you 
write, 
or paint, or play, or sing, or build, no  one will  strive  to  surpass, or 
to  slander  you, unless  your  work  be stamped  with the  seal  of genius. 
TLong,  long  after a great  work 
or a  good  work  has  been done, those  who 
are  disappointed 
or envious continue  to cry  out  that  it can  not be done. 
?Spiteful  little voices  in  the domain  of art  were raised against 
our own 
Whistler 
as a  mountebank,  long after the big  world  had acclaimed  him 
its greatest  artistic genius.  ?Multitudes  flocked  to  Bayreuth to worship 
at  the  musical  shrine of Wagner,  whiIe 
the little group  of those  whom he 
had dethroned  and  displaced argued angrily  that he was no  musician  at 
all.  TThe  little world  continued  to protest 
that hlton  could never 
build  a steamboat,  while the big  world  flocked to 
the river  banks  to see 
his boat steam by. YThe leader  is assailed because  he  is  a leader,  and 
the  effort  to  equal  him  is merely  added proof 
of that leadership.  qFailing 
to  equal 
or to  excel,  the follower  seeks to depreciate  and  to destroy - but 
only  confirms  once  more 
the superiority of that  which he strives  to 
supplant.  TThere  is nothing  new  in  this.  TIt  is 
as old as  the  world 
and  as old  as  the  human  passions 
- envy, fear, greed, ambition,  and  the 
desire  to  surpass.  TAnd it 
all avails  nothing.  TIf the  leader  truly 
leads,  he  remains 
- the  leader.  TMasteppoet,  masteppainter,  master 
workman, each  in his  turn  is assailed,.and  each holds  his laurels through 
the  ages.  TThat  which is  good 
or great makes  itself  known,  no  matter 
how  loud  the clamor  of denial.  TThat  which deserves  to  live-lives. 
(Cad&= &tor Car Co. Detroit, Mich.) 
THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST n JANUARY ZND. IN THE YEAR 191s 1 COPYRIGHT. CADILLAC MOTOR CAR DIVISION   
     
        
        Page 3 of 386
Downloaded from www.Manualslib.com manuals search engine c,. - , 
-;.   
     
        
        Page 4 of 386
Downloaded from www.Manualslib.com manuals search engine   
     
        
        Page 5 of 386

Downloaded from www.Manualslib.com manuals search engine 7 
Henry M. Leland,  known as the 
master  of precision, initiated  his  pre- 
cision  manufacturing  techniques  at 
the  founding  of Cadillac 
in  1902. 
His exacting 
standards  prompted  the 
motto 
by which  Cadillac 
has  been  guided  over the 
years 
- “Craftsmanship 
A Creed  -Accuracy A 
Law:’ 
The introduction  of 
the  first  four cylinder  en-  Club 
of England  awarded  the pres- 
tigious 
- 
to  Cadillac  twice 
. .. first  in 1908 for achieving 
perfect  interchangeability 
of  parts  and again  in 
1912 
1 
for introducing  the  elec- 
tric  self  starter,  electric 
lighting  and  ignition 
system.  Cadillac 
is the only 
American  manufacturer  to  win  this honor  and  the 
gine  in  1905  led  the  industry  and  only 
manufacturer  in the  world  to  win 
enabled  Cadillacs  to travel  at  speeds  it  twice. 
As commonplace as stan- 
up  to 
50 mph. 
dardized parts are  today,  in  1908  parts 
For  attention  to  quality  and in-  were still individually  hand  fitted 
novation,  the  Royal Automobile  both in production  and service.   
     
        
        Page 6 of 386
Downloaded from www.Manualslib.com manuals search engine   
     
        
        Page 7 of 386

Downloaded from www.Manualslib.com manuals search engine Standardization  opened  the eyes  of 
the  industrial  world and was the cor- 
ner-stone  of modern 
production.  From  this achievement 
evolved  the reference  to Cadillac  as 
“Standard  of the  World.” 
In 
1909 Cadillac  was purchased 
by the  then  new  General  Motors 
Corporation.  Convenience,  clean- 
liness  and all-weather  comfort  were 
greatly  enhanced  in 
1910 when Cad- 
illac  became  the  first  manufacturer 
to  offer  closed  bodies as standard 
equipment. 
“The  Penalty  of Leadership” 
first  appeared  in  the  January 
2, 1915 
issue of The  Saturday  Evening Post 
45 O V-16 Engine 
service policy, security  plate  glass, 
chrome  plating  and  the  first  car to 
be  designed 
by a  stylist (1927 La- 
Salle/Harley  Earl).  The ’30s wit- 
nessed  production  of the  smooth  and 
quiet 
V12 and 1-w ~ V 16 engines. - - 
as  an  expression  of the  Cadillac com- 
mitment  to leadership,  quality, and 
innovation. 
It is  widely  regarded  as 
one 
of the  finest  documents  ever 
written  and was published  following 
the  introduction  of the  first  produc- 
tion 
V8 engine.  The V8 was  stan- 
dard  in 
all 1915 model  Cadillacs. 
Many  Cadillac  “firsts”  have  fol- 
lowed  over  the years,  including  the 
synchro-mech  clashless  transmis- 
sion, 
a nation-wide  comprehensive  The 
crisp,  contemporary  lines of the 
1938 60 Special  series  ushered in a 
new  era in styling. 
During  World War 
11, shortly 
after  Pearl  Harbor,  Cadillac  discon- 
tinued  car production  for the  first 
time since 
1902 in  order  to construct 
light tanks,  combat  vehicles  and 
internal  parts  for  Allison 
V1710 en- 
gines.  Two Cadillac 
V8 engines  and 
Hydra-Matic  transmissions  were 
_i used  in each  tank.   
     
        
        Page 8 of 386
Downloaded from www.Manualslib.com manuals search engine i