Black plate (1,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
6014430) - 2014 - 2nd Edition - 8/23/13
Customer Information 13-1
Customer
Information
Customer Information
Customer SatisfactionProcedure . . . . . . . . . . . . . . . . . . 13-1
Customer Assistance Offices . . . . . . . . . . . . . . . . . . . . . 13-3
Customer Assistance for Text Telephone (TTY) Users . . . . . 13-4
Online Owner Center . . . . . . . . 13-4
Roadside Service . . . . . . . . . . . . 13-5
Scheduling Service Appointments . . . . . . . . . . . . . . 13-7
Courtesy Transportation Program . . . . . . . . . . . . . . . . . . . . 13-7
Collision Damage Repair . . . . 13-9
Service Publications Ordering Information . . . . . . 13-11
Reporting Safety Defects
Reporting Safety Defects tothe United States
Government . . . . . . . . . . . . . . . 13-12
Reporting Safety Defects to the Canadian
Government . . . . . . . . . . . . . . . 13-12
Reporting Safety Defects to General Motors . . . . . . . . . . . 13-12
Vehicle Data Recording and
Privacy
Vehicle Data Recording andPrivacy . . . . . . . . . . . . . . . . . . . . 13-13
Event Data Recorders . . . . . . 13-13
OnStar
®. . . . . . . . . . . . . . . . . . . . 13-14
Infotainment System . . . . . . . . 13-14
Radio Frequency Identification (RFID) . . . . . . . 13-14
Radio Frequency Statement . . . . . . . . . . . . . . . . . 13-15
Customer Information
Customer Satisfaction
Procedure
Your satisfaction and goodwill are
important to your dealer and to
Cadillac. Normally, any concerns
with the sales transaction or the
operation of the vehicle will be
resolved by your dealer's sales or
service departments. Sometimes,
however, despite the best intentions
of all concerned, misunderstandings
can occur. If your concern has not
been resolved to your satisfaction,
the following steps should be taken:
STEP ONE: Discuss your concern
with a member of dealership
management. Normally, concerns
can be quickly resolved at that level.
If the matter has already been
reviewed with the sales, service or
parts manager, contact the owner of
your dealership or the general
manager.
Black plate (2,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
6014430) - 2014 - 2nd Edition - 8/23/13
13-2 Customer Information
STEP TWO:If after contacting a
member of dealership management,
it appears your concern cannot be
resolved by your dealership without
further help, in the U.S., call the
Cadillac Customer Assistance
Center at 1-800–458–8006. In
Canada, call the Canadian Cadillac
Customer Care Centre at
1-888-446-2000.
We encourage you to call the
toll-free number in order to give your
inquiry prompt attention. Have the
following information available to
give the Customer Assistance
representative:
.Vehicle Identification
Number (VIN). This is available
from the vehicle registration or
title, or the plate at the top left of
the instrument panel and visible
through the windshield.
.Dealership name and location.
.Vehicle delivery date and
present mileage. When contacting Cadillac,
remember that your concern will
likely be resolved at a dealer's
facility. That is why we suggest
following Step One first.
STEP THREE
—U.S. Owners:
Both General Motors and your
dealer are committed to making
sure you are completely satisfied
with the new vehicle. However,
if you continue to remain unsatisfied
after following the procedure
outlined in Steps One and Two, you
can file with the Better Business
Bureau (BBB) Auto Line
®Program
to enforce your rights.
The BBB Auto Line Program is an
out-of-court program administered
by the Council of Better Business
Bureaus to settle automotive
disputes regarding vehicle repairs or
the interpretation of the New Vehicle
Limited Warranty. Although you may
be required to resort to this informal
dispute resolution program prior to
filing a court action, use of the
program is free of charge and your
case will generally be heard within 40 days. If you do not agree with the
decision given in your case, you
may reject it and proceed with any
other venue for relief available
to you.
You may contact the BBB Auto Line
Program using the toll-free
telephone number or write them at
the following address:
BBB Auto Line Program
Council of Better Business
Bureaus, Inc.
4200 Wilson Boulevard
Suite 800
Arlington, VA 22203-1838
Telephone: 1-800-955-5100
www.dr.bbb.org/goauto
This program is available in all
50 states and the District of
Columbia. Eligibility is limited by
vehicle age, mileage, and other
factors. General Motors reserves
the right to change eligibility
limitations and/or discontinue its
participation in this program.
Black plate (3,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
6014430) - 2014 - 2nd Edition - 8/23/13
Customer Information 13-3
STEP THREE—Canadian
Owners: In the event that you do
not feel your concerns have been
addressed after following the
procedure outlined in Steps One
and Two, General Motors of Canada
Limited wants you to be aware of its
participation in a no-charge
mediation/arbitration program.
General Motors of Canada Limited
has committed to binding arbitration
of owner disputes involving
factory-related vehicle service
claims. The program provides for
the review of the facts involved by
an impartial third party arbiter, and
may include an informal hearing
before the arbiter. The program is
designed so that the entire dispute
settlement process, from the time
you file your complaint to the final
decision, should be completed in
approximately 70 days. We believe
our impartial program offers
advantages over courts in most
jurisdictions because it is informal,
quick, and free of charge. For further information concerning
eligibility in the Canadian Motor
Vehicle Arbitration Plan (CAMVAP),
call toll-free 1-800-207-0685, or call
the General Motors Customer Care
Centre, 1-888-446-2000 (English),
1-800-263-7854 (French),
or write to:
Mediation/Arbitration Program
c/o Customer Care Centre
General Motors of Canada Limited
Mail Code: CA1-163-005
1908 Colonel Sam Drive
Oshawa, Ontario L1H 8P7
The inquiry should be accompanied
by the Vehicle Identification
Number (VIN).Customer Assistance
Offices
Cadillac encourages customers to
call the toll-free number for
assistance. However, if a customer
wishes to write or e-mail Cadillac,
the letter should be addressed to:
United States and Puerto Rico
Cadillac Customer Assistance
Center
Cadillac Motor Car Division
P.O. Box 33169
Detroit, MI 48232-5169
www.Cadillac.com
1-800-458-8006
1-800-833-2622 (For Text
Telephone devices (TTYs))
Roadside Service: 1-800-224-1400
From U.S. Virgin Islands:
1-800-496-9994
Black plate (4,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
6014430) - 2014 - 2nd Edition - 8/23/13
13-4 Customer Information
Canada
General Motors of Canada Limited
Canadian Cadillac Customer Care
Centre, Mail Code: CA1-163-005
1908 Colonel Sam Drive
Oshawa, Ontario L1H 8P7
www.gm.ca
1-888-446-2000 (English)
1-800-263-7854 (French)
Roadside Service: 1-800-882-1112
Overseas
Contact the local General Motors
Business Unit.
Customer Assistance for
Text Telephone (TTY)
Users
To assist customers who are deaf,
hard of hearing, or speech-impaired
and who use Text Telephones
(TTYs), Cadillac has TTY equipment
available at its Customer Assistance
Center. Any TTY user cancommunicate with Cadillac by
dialing: 1-800-833-2622. TTY users
in Canada can dial 1-800-263-3830.
Online Owner Center
Online Owner Experience
(U.S.) my.cadillac.com
The Cadillac online owner
experience is a one-stop resource
that allows interaction with Cadillac
and keeps important vehicle-specific
information in one place.
Membership Benefits
E(Vehicle Information):
Download owner manuals and view
vehicle-specific how-to videos.
G(Maintenance Information):
View maintenance schedules,
required alerts, OnStar onboard
vehicle diagnostic information, and
schedule service appointments.
I(Service History): View
printable dealer-recorded service
records and self-recorded service
records.
D(Preferred Dealer
Information): Select a preferred
dealer and view dealer location,
maps, phone numbers, and hours.
J(Warranty Tracking
Information): Track the vehicle’s
warranty information.
J(Recall Information): View
active recalls or search by Vehicle
Identification Number (VIN). See
Vehicle Identification Number (VIN)
on page 12-1.
H(Other Account Information):
View GM Card, SiriusXM Satellite
radio, and OnStar account
information.
F(Live Chat Support): Chat live
with online help representatives.
Visit my.cadillac.com to register your
vehicle.
Black plate (5,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
6014430) - 2014 - 2nd Edition - 8/23/13
Customer Information 13-5
Cadillac Owner Centre
(Canada) cadillacowner.ca
Take a trip to the Cadillac Owner
Centre:
.Chat live with online help
representatives.
.Locate owner resources such as
lease-end, financing, and
warranty information.
.Retrieve favorite articles,
quizzes, tips, and multimedia
galleries organized into the
Features and Auto Care
Sections.
.Download owner manuals.
.Find Cadillac-recommended
maintenance services.
Roadside Service
U.S.: 1-800-224-1400.
Canada: 1-800-882-1112.
Text Telephone (TTY) Users
(U.S. Only): 1-888-889-2438.Service is available 24 hours a day,
365 days a year.
Calling for Service
When calling Roadside Service,
have the following information
ready:
.Your name, home address, and
home telephone number.
.Telephone number of your
location.
.Location of the vehicle.
.Model, year, color, and license
plate number of the vehicle.
.Odometer reading, Vehicle
Identification Number (VIN), and
delivery date of the vehicle.
.Description of the problem.
Coverage
Services are provided up to 6 years/
110 000 km (70,000 mi), whichever
comes first.
In the U.S., anyone driving the
vehicle is covered. In Canada, a
person driving the vehicle without
permission from the owner is not
covered.
Roadside Service is not a part of the
New Vehicle Limited Warranty.
Cadillac and General Motors of
Canada Limited reserve the right to
make any changes or discontinue
the Roadside Service program at
any time without notification.
Cadillac and General Motors of
Canada Limited reserve the right to
limit services or payment to an
owner or driver if they decide the
claims are made too often, or the
same type of claim is made many
times.
Cadillac Owner Privileges™
.Emergency Fuel Delivery:
Delivery of enough fuel for the
vehicle to get to the nearest
service station.
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6014430) - 2014 - 2nd Edition - 8/23/13
13-10 Customer Information
When purchasing insurance, we
recommend that you ensure that the
vehicle will be repaired with GM
original equipment collision parts.
If such insurance coverage is not
available from your current
insurance carrier, consider switching
to another insurance carrier.
If the vehicle is leased, the leasing
company may require you to have
insurance that ensures repairs with
Genuine GM Original Equipment
Manufacturer (OEM) parts or
Genuine Manufacturer replacement
parts. Read the lease carefully, as
you may be charged at the end of
the lease for poor quality repairs.
If a Crash Occurs
If there has been an injury, call
emergency services for help. Do not
leave the scene of a crash until all
matters have been taken care of.
Move the vehicle only if its position
puts you in danger, or you are
instructed to move it by a police
officer.Give only the necessary information
to police and other parties involved
in the crash.
For emergency towing see
Roadside Service on page 13-5.
Gather the following information:
.Driver name, address, and
telephone number.
.Driver license number.
.Owner name, address, and
telephone number.
.Vehicle license plate number.
.Vehicle make, model, and
model year.
.Vehicle Identification
Number (VIN).
.Insurance company and policy
number.
.General description of the
damage to the other vehicle.
Choose a reputable repair facility
that uses quality replacement parts.
See “Collision Parts” earlier in this
section. If the airbag has inflated, see
What
Will You See after an Airbag
Inflates? on page 3-24.
Managing the Vehicle Damage
Repair Process
In the event that the vehicle requires
damage repairs, GM recommends
that you take an active role in its
repair. If you have a pre-determined
repair facility of choice, take the
vehicle there, or have it towed there.
Specify to the facility that any
required replacement collision parts
be original equipment parts, either
new Genuine GM parts or recycled
original GM parts. Remember,
recycled parts will not be covered by
the GM vehicle warranty.
Insurance pays the bill for the repair,
but you must live with the repair.
Depending on your policy limits,
your insurance company may
initially value the repair using
aftermarket parts. Discuss this with
the repair professional, and insist on
Genuine GM parts. Remember,
if the vehicle is leased, you may be
Black plate (14,1)Cadillac ATS Owner Manual (GMNA-Localizing-U.S./Canada/Mexico-
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13-14 Customer Information
These data can help provide a
better understanding of the
circumstances in which crashes and
injuries occur. NOTE: EDR data are
recorded by your vehicle only if a
non-trivial crash situation occurs; no
data are recorded by the EDR under
normal driving conditions and no
personal data (e.g., name, gender,
age, and crash location) are
recorded. However, other parties,
such as law enforcement, could
combine the EDR data with the type
of personally identifying data
routinely acquired during a crash
investigation.
To read data recorded by an EDR,
special equipment is required, and
access to the vehicle or the EDR is
needed. In addition to the vehicle
manufacturer, other parties, such as
law enforcement, that have the
special equipment, can read the
information if they have access to
the vehicle or the EDR.
GM will not access this data or
share it with others except: with the
consent of the vehicle owner or,if the vehicle is leased, with the
consent of the lessee; in response
to an official request by police or
similar government office; as part of
GM's defense of litigation through
the discovery process; or, as
required by law. Data that GM
collects or receives may also be
used for GM research needs or may
be made available to others for
research purposes, where a need is
shown and the data is not tied to a
specific vehicle or vehicle owner.
OnStar®
If the vehicle is equipped with
OnStar®and has an active
subscription, additional data may be
collected through the OnStar
system. This includes information
about the vehicle’s operation;
collisions involving the vehicle; the
use of the vehicle and its features;
and, in certain situations, the
location and approximate GPS
speed of the vehicle. Refer to the OnStar Terms and Conditions and
Privacy Statement on the OnStar
website.
Infotainment System
If the vehicle is equipped with a
navigation system as part of the
infotainment system, use of the
system may result in the storage of
destinations, addresses, telephone
numbers, and other trip information.
See the infotainment manual for
information on stored data and for
deletion instructions.
Radio Frequency
Identification (RFID)
RFID technology is used in some
vehicles for functions such as tire
pressure monitoring and ignition
system security, as well as in
connection with conveniences such
as Remote Keyless Entry (RKE)
transmitters for remote door locking/
unlocking and starting, and
in-vehicle transmitters for garage
door openers. RFID technology in
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14-6 OnStar
to function properly. These systems
may not operate if the battery is
discharged or disconnected.
OnStar service cannot work unless
your vehicle is in a place where
OnStar has an agreement with a
wireless service provider for service
in that area, and the wireless
service provider has coverage,
network capacity, reception, and
technology compatible with OnStar
service. Service involving location
information about the vehicle cannot
work unless GPS signals are
available, unobstructed, and
compatible with the OnStar
hardware. OnStar service may not
work if the OnStar equipment is not
properly installed or it has not been
properly maintained. If equipment or
software is added, connected,
or modified, OnStar service may not
work. Other problems beyond the
control of OnStar may prevent
service such as hills, tall buildings,
tunnels, weather, electrical system
design and architecture of thevehicle, damage to the vehicle in a
crash, or wireless phone network
congestion or jamming.
See
Radio Frequency Statement on
page 13-15.
Services for People with
Disabilities
Advisors provide services to help
subscribers with physical disabilities
and medical conditions.
Press
Qfor help with:
.Locating a gas station with an
attendant to pump gas.
.Finding a hotel, restaurant, etc.,
that meets accessibility needs.
.Providing directions to the
closest hospital or pharmacy in
urgent situations.
TTY Users
OnStar has the ability to
communicate to the deaf,
hard-of-hearing, or speech-impaired
customers while in the vehicle. The
available dealer-installed TTY system can provide in-vehicle
access to all of the OnStar services,
except Virtual Advisor and OnStar
Turn-by-Turn Navigation.
OnStar.com (U.S.) or OnStar.ca
(Canada)
The website provides access to
account information, allows
management of the OnStar
subscription, and viewing of videos
of each service. Get subscription
plan pricing and sign up for OnStar
Vehicle Diagnostics. Click on the
“My Account”
tab on the home
page. The website navigation and
services provided may vary by
country.
OnStar Personal Identification
Number (PIN)
A PIN is needed to access some of
the OnStar services, like Remote
Door Unlock and Stolen Vehicle
Assistance. You will be prompted to
change the PIN the first time when
speaking with an Advisor. To