Exclusive expertise
When did a dream last seem so real?
Lateral thinking and finding one’s own way. At Porsche, this approach was destined to
lead us in an entirely different direction, indeed, an exclusive one. It was a direction
towards limited-edition production runs and custom-built designs, which were piloted in
the early 1980s with the 935 Street as part of the Porsche ‘Sonderwunschprogramm’
special request service. In 1986, the service was renamed Porsche Exclusive and this
is how the dream lives on today.
