2011 MAZDA MODEL MX-5 MIATA service

Black plate (396,1)
Customer Assistance (U.S.A.)
Your complete and permanent satisfaction is our business. We are here to serve you. All
Authorized Mazda Dealers have the knowledge and the tools to keep your Mazda vehicle
in top condition.
If you have any questions or recommendations for improvement regarding the service of
your Mazda vehicle or servicing by Mazda Dealer personnel, we recommend that you take
the following steps:
NOTE
If it becomes necessary to have the components or wiring system for the supplementary restraint
system modified to accommodate a person with certain medical conditions in accordance with a
certified physician, contact an Authorized Mazda Dealer.
qSTEP 1: Contact Your Mazda Dealer
Discuss the matter with an Authorized Mazda Dealer. This is the quickest and best way to
address the issue. If your concern has not been resolved by the CUSTOMER RELATIONS,
SALES, SERVICE, or PARTS MANAGER, then please contact the GENERAL
MANAGER of the dealership or the OWNER.
qSTEP 2: Contact Mazda North American Operations
If for any reason you feel the need for further assistance after contacting your dealership
management, you can reach Mazda North American Operations by one of the following
ways.
Log on: at www.mazdaUSA.com
Answers to many questions, including how to locate or contact a local Mazda dealership in
the U.S., can be found here.
E-mail: click on “Contact Us ”located on the “Inside Mazda ”tab, or at the bottom of the
page at www.mazdaUSA.com
By phone at: 1 (800) 222-5500
By letter at:
Attn: Customer Assistance
Mazda North American Operations
7755 Irvine Center Drive
Irvine, CA 92618-2922
P.O. Box 19734
Irvine, CA 92623-9734
9-2
Customer Information and Reporting Safety Defects
Customer Assistance
MX-5_8BR3-EA-10F_Edition3 Page396
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (399,1)
7. California Civil Code Section 1793.2 (d) requires that, if Mazda or its representative isunable to repair a new motor vehicle to conform to the vehicle's applicable express
warranty after a reasonable number of attempts, Mazda may be required to replace or
repurchase the vehicle. California Civil Code Section 1793.22 (b) creates a presumption
that Mazda has had a reasonable number of attempts to conform the vehicle to its
applicable express warranties if, within 18 months from delivery to the buyer or 18,000
miles on the vehicle's odometer, whichever occurs first, one or more of the following
occurs:
lThe same nonconformity [a failure to conform to the written warranty that
substantially impairs the use, value or safety of the vehicle] results in a condition that
is likely to cause death or serious bodily injury if the vehicle is driven ANDthe
nonconformity has been subject to repair two or more times by Mazda or its agents
AND the buyer or lessee has directly notified Mazda of the need for the repair of the
nonconformity; OR
lThe same nonconformity has been subject to repair 4 or more times by Mazda or its
agents ANDthe buyer has notified Mazda of the need for the repair of the
nonconformity; OR
lThe vehicle is out of service by reason of repair of nonconformities by Mazda or its
agents for a cumulative total of more than 30 calendar days after delivery of the
vehicle to the buyer.
NOTICE TO Mazda AS REQUIRED ABOVE SHALL BE SENT TO THE
FOLLOWING ADDRESS:
Mazda North American Operations
7755 Irvine Center Drive
Irvine, CA 92618
ATTN: Customer Mediation
8. The following remedies may be sought in BBB AUTO LINE: repairs, reimbursement for money paid to repair a vehicle or other expenses incurred as result of a vehicle
nonconformity, repurchase or replacement of your vehicle, and compensation for
damages and remedies available under Mazda's written warranty or applicable law.
9. The following remedies may notbe sought in BBB AUTO LINE: punitive or multiple
damages, attorneys' fees, or consequential damages other than as provided in California
Civil Code Section 1794 (a) and (b).
10. You may reject the decision issued by a BBB AUTO LINE arbitrator. If you reject the decision, you will be free to pursue further legal action. The arbitrator's decision and
any findings will be admissible in a court action.
11. If you accept the arbitrator's decision, Mazda will be bound by the decision, and will comply with the decision within a reasonable time not to exceed 30 days after we
receive notice of your acceptance of the decision.
12. Please call BBB AUTO LINE at 1-800-955-5100 for further details about the program.
Customer Information and Reporting Safety Defects
Customer Assistance
9-5
MX-5_8BR3-EA-10F_Edition3 Page399
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (400,1)
Customer Assistance (Canada)
qSatisfaction Review Process
Your complete and permanent satisfaction is of primary concern to Mazda. All Authorized
Mazda Dealers have both the knowledge and tools to keep your Mazda in top condition. In
our experience, any questions, problems, or complaints regarding the operation of your
Mazda or any other general service transactions are most effectively resolved by your
dealer. If the cause of your dissatisfaction cannot adequately be addressed by normal
dealership procedures, we recommend that you take the following steps:
qSTEP 1: Contact the Mazda Dealer
Discuss the matter with a member of dealership management. If the Service Manager has
already reviewed your concerns, contact the owner of the dealership or its General
Manager.
qSTEP 2: Contact the Mazda Regional Office
If you feel that you still require assistance, ask the dealer Service Manager to arrange for
you to meet the local Mazda Service Representative. If more expedient, contact Mazda
Canada Inc.Regional Office nearest you for such arrangements. Regional Office address
and phone numbers are shown (page 9-8).
qSTEP 3: Contact the Mazda Customer Relations Department
If still not substantially satisfied, contact the Customer Relations Department, Mazda
Canada Inc., 55 Vogell Road, Richmond Hill, Ontario, L4B 3K5 Canada TEL: 1 (800)
263-4680.
Provide the Department with the following information:
1. Your name, address and telephone number
2. Year and model of vehicle
3. Vehicle Identification Number (VIN). Refer to the “Vehicle Identification Labels ”page
of section 10 of this manual for the location of the VIN.
4. Purchase date
5. Present odometer reading
6. Your dealer's name and location
7. The nature of your problem and/or cause of dissatisfaction
The Department, in cooperation with the local Mazda Service Representative, will review
the case to determine if everything possible has been done to ensure your satisfaction.
9-6
Customer Information and Reporting Safety Defects
Customer Assistance
MX-5_8BR3-EA-10F_Edition3 Page400
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (401,1)
Please recognize that the resolution of service problems in most cases requires the use of
your Mazda dealer's service facilities, personnel and equipment. We urge you to follow the
above three steps in sequence for most effective results.
qMediation/Arbitration Program
Occasionally a customer concern cannot be resolved through Mazda's Customer
Satisfaction Program. If after exhausting the procedures in this manual your concern is still
not resolved, you have another option.
Mazda Canada Inc. participates in an arbitration program administered by the
Canadian Motor Vehicle Arbitration Plan (CAMVAP). CAMVAP will advise you about
how your concern may be reviewed and resolved by an independent third party through
binding arbitration.
Your complete satisfaction is the goal of Mazda Canada Inc. and our dealers.
Mazda's participation in CAMVAP makes a valuable contribution to our achieving that
goal. There is no charge for using CAMVAP. CAMVAP results are fast, fair and final as the
award is binding on both you and Mazda Canada Inc.
qCanadian Motor Vehicle Arbitration Plan (CAMVAP)
If a specific item of concern arises, where a solution cannot be reached between an owner,
Mazda, and/or one of its dealers (that all parties cannot agree upon), the owner may wish to
use the services offered by the Canadian Motor Vehicle Arbitration Plan (CAMVAP).
CAMVAP uses the services of Provincial Administrators to assist consumers in scheduling
and preparing for their arbitration hearings. However, before you can proceed with
CAMVAP you must follow your Mazda dispute resolution process as outlined previously.
Customer Information and Reporting Safety Defects
Customer Assistance
9-7
MX-5_8BR3-EA-10F_Edition3 Page401
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (403,1)
Customer Assistance (Puerto Rico)
Your complete and permanent satisfaction is our business. That is why all Authorized
Mazda Dealers have the knowledge and the tools to keep your Mazda vehicle in top
condition.
If you have any questions or recommendations for improvement regarding the service of
your Mazda vehicle or servicing by Mazda Dealer personnel, we recommend that you take
the following steps:
qSTEP 1
Discuss the matter with an Authorized Mazda Dealer. This is the quickest and best way to
address the issue. If your concern has not been resolved by the CUSTOMER RELATIONS,
SALES, SERVICE, or PARTS MANAGER, then please contact the GENERAL
MANAGER of the dealership or the OWNER.
qSTEP 2
If, after following STEP 1, you feel the need for further assistance, please contact your
area's Mazda representative (Indicated on the next page).
Please help us by providing the following information:
1. Your name, address, and telephone number
2. Year and model of vehicle
3. Vehicle Identification Number (17 digits, noted on your registration or title or located on
the upper driver's side corner of the dash)
4. Purchase date and current mileage
5. Your dealer's name and location
6. Your question(s)
Customer Information and Reporting Safety Defects
Customer Assistance
9-9
MX-5_8BR3-EA-10F_Edition3 Page403
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (404,1)
Customer Assistance (Mexico)
Your complete and permanent satisfaction is our business. We are here to serve you. All
Authorized Mazda Dealers have the knowledge and the tools to keep your Mazda vehicle
in top condition.
If you have any questions or recommendations for improvement regarding the service of
your Mazda vehicle or servicing by Mazda Dealer personnel, we recommend that you take
the following steps:
qSTEP 1: Contact Your Mazda Dealer
Discuss the matter with an Authorized Mazda Dealer. This is the quickest and best way to
address the issue.
lIf your concern has not been resolved by the CUSTOMER RELATIONS, SALES,
SERVICE, or PARTS MANAGER, then please contact the GENERAL MANAGER of
the dealership or the OWNER.
lIf it becomes necessary to have the components or wiring system for the supplementary
restraint system modified to accommodate a person with certain medical conditions in
accordance with a certified physician, go to STEP2.
qSTEP 2: Contact Mazda Motor de Mexico
If for any reason you feel the need for further assistance after contacting your dealership
management and it becomes necessary to have the components or wiring system for the
supplementary restraint system modified to accommodate a person with certain medical
conditions in accordance with a certified physician, you can reach Mazda Motor de Mexico
by one of the following ways.
Log on: at www.MazdaMexico.com.mx
Answers to many questions, including how to locate or contact a local Mazda dealership in
Mexico, can be found here.
E-mail: click on “Contactanos ”at the top of the page at www.MazdaMexico.com.mx
By phone at: 1 (866) 315 0220
By letter at:
Attn: Customer Assistance
Mazda North American Operations
7755 Irvine Center Drive
Irvine, CA 92618-2922
P.O. Box 19734
Irvine, CA 92623-9734
9-10
Customer Information and Reporting Safety Defects
Customer Assistance
MX-5_8BR3-EA-10F_Edition3 Page404
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (415,1)
Uniform Tire Quality Grading System (UTQGS)
This information relates to the tire grading system developed by the U.S. National
Highway Traffic Safety Administration for grading tires by tread wear, traction, and
temperature performance.
qTread Wear
The tread wear grade is a comparative rating based on the wear rate of the tire when tested
under controlled conditions on a specified government test course.
For example, a tire graded 150 would wear one-and-a-half times as well on the government
course as a tire graded 100.
The relative performance of tires depends upon the actual conditions of their use, however,
and may depart significantly from the norm because of variations in driving habits, service
practices and differences in road characteristics and climate.
qTraction-AA, A, B, C
The traction grades, from highest to lowest, are AA, A, B, and C. These grades represent
the tire's ability to stop on wet pavement as measured under controlled conditions on
specified government test surfaces of asphalt and concrete. A tire marked C may have poor
traction performance.
WARNING
The traction grade assigned to this tire is based on braking (straight ahead) traction
tests and does not include acceleration cornering (turning), hydroplaning, or peak
traction characteristics.
qTemperature-A, B, C
The temperature grades A (the highest), B, and C, represent the tire's resistance to the
generation of heat and its ability to dissipate heat when tested under controlled conditions
on a specified indoor laboratory test wheel.
Sustained high temperature can cause the material of the tire to degenerate and reduce tire
life, and excessive temperatures can lead to sudden tire failure.
Grade C corresponds to a level of performance which all passenger vehicle tires must meet
under the Federal Motor Vehicle Safety Standard No. 109. Grades B and A represent
higher levels of performance on the laboratory test wheel than the minimum required by
law.
Customer Information and Reporting Safety Defects
Uniform Tire Quality Grading System (UTQGS)
9-21
MX-5_8BR3-EA-10F_Edition3 Page415
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F

Black plate (426,1)
Tire Maintenance
Improper or inadequate vehicle maintenance can cause tires to wear abnormally. Here are
some important maintenance points:
qTire Inflation Pressure
Inspect all tire pressure monthly (including the spare) when the tires are cold. Maintain
recommended pressures for the best ride, top handling, and minimum tire wear. Use the
pressures specified on the vehicle tire information placard or tire label for optimum service.
qTire Rotation
To equalize tread wear, rotate the tires every 12,000 km (7,500 miles) or sooner if irregular
wear develops. During rotation, inspect them for correct balance.
Do not include (TEMPORARY USE ONLY)
spare tire in rotation. Forward
Inspect the tires for uneven wear and damage. Abnormal wear is usually caused by one or a
combination of the following:
lIncorrect tire pressurelImproper wheel alignmentlOut-of-balance wheellSevere braking
After rotation, inflate all tire pressures to specification (page 10-7) and inspect the lug nuts
for tightness.
9-32
Customer Information and Reporting Safety Defects
Tire Information (U.S.A.)
MX-5_8BR3-EA-10F_Edition3 Page426
Wednesday, March 2 2011 5:27 PM
Form No.8BR3-EA-10F