2010 FORD F150 ESP

ROADSIDE ASSISTANCE
Getting roadside assistance
To fully assist you should you have a vehicle concern, Ford Motor
Company offers a complimentary roadside assistance program. This
program is separate from the New Vehicle Limited Warranty. The service
is available:
•24–hours, seven days a week
•for the coverage period listed on the Roadside Assistance Card
included in your Owner Guide portfolio.
Roadside assistance will cover:
•a flat tire change with a good spare (except vehicles that have been
supplied with a tire inflation kit)
•battery jump start
•lock-out assistance (key replacement cost is the customer’s
responsibility)
•fuel delivery – Independent Service Contractors, if not prohibited by
state, local or municipal law shall deliver up to 2.0 gallons (7.5L) of
gasoline or 5.0 gallons (18.9L) of diesel fuel to a disabled vehicle. Fuel
delivery service is limited to two no-charge occurrences within a
12-month period.
•winch out – available within 100 feet (30.5 meters) of a paved or
county maintained road, no recoveries.
•towing – Ford/Mercury/Lincoln eligible vehicle towed to an authorized
dealer within 35 miles (56 km) of the disablement location or to the
nearest authorized dealer. If a member requests to be towed to an
authorized dealer more than 35 miles (56 km) from the disablement
location, the member shall be responsible for any mileage costs in
excess of 35 miles (56 km).
Trailers shall be covered up to $200 if the disabled eligible vehicle
requires service at the nearest authorized dealer. If the trailer is disabled,
but the towing vehicle is operational, the trailer does not qualify for any
roadside services.
Roadside Emergencies
319
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

UTILIZING THE MEDIATION/ARBITRATION PROGRAM
(CANADA ONLY)
For vehicles delivered to authorized Canadian dealers. In those cases
where you continue to feel that the efforts by Ford of Canada and the
authorized dealer to resolve a factory-related vehicle service concern
have been unsatisfactory, Ford of Canada participates in an impartial
third party mediation/arbitration program administered by the Canadian
Motor Vehicle Arbitration Plan (CAMVAP).
The CAMVAP program is a straight-forward and relatively speedy
alternative to resolve a disagreement when all other efforts to produce a
settlement have failed. This procedure is without cost to you and is
designed to eliminate the need for lengthy and expensive legal
proceedings.
In the CAMVAP program, impartial third-party arbitrators conduct
hearings at mutually convenient times and places in an informal
environment. These impartial arbitrators review the positions of the
parties, make decisions and, when appropriate, render awards to resolve
disputes. CAMVAP decisions are fast, fair, and final as the arbitrator’s
award is binding both to you and Ford of Canada.
CAMVAP services are available in all territories and provinces. For more
information, without charge or obligation, call your CAMVAP Provincial
Administrator directly at 1-800-207-0685.
GETTING ASSISTANCE OUTSIDE THE U.S. AND CANADA
Before exporting your vehicle to a foreign country, contact the
appropriate foreign embassy or consulate. These officials can inform you
of local vehicle registration regulations and where to find unleaded fuel.
If you cannot find unleaded fuel or can only get fuel with an anti-knock
index lower than is recommended for your vehicle, contact a regional
office or owner relations/customer relationship office.
The use of leaded fuel in your vehicle without proper conversion may
damage the effectiveness of your emission control system and may cause
engine knocking or serious engine damage. Ford Motor Company/Ford of
Canada is not responsible for any damage caused by use of improper
fuel. Using leaded fuel may also result in difficulty importing your vehicle
back into the U.S.
Customer Assistance
350
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

WASHING THE EXTERIOR
Wash your vehicle regularly with cool or lukewarm water and a neutral
pH shampoo, such as Motorcraft
Detail Wash (ZC-3-A), which is
available from your authorized dealer.
•Never use strong household detergents or soap, such as dish washing
or laundry liquid. These products can discolor and spot painted
surfaces.
•Never wash a vehicle that is “hot to the touch” or during exposure to
strong, direct sunlight.
•Always use a clean sponge or car wash mitt with plenty of water for
best results.
•Dry the vehicle with a chamois or soft terry cloth towel in order to
eliminate water spotting.
•It is especially important to wash the vehicle regularly during the
winter months, as dirt and road salt are difficult to remove and cause
damage to the vehicle.
•Immediately remove items such as gasoline, diesel fuel, bird droppings
and insect deposits because they can cause damage to the vehicle’s
paintwork and trim over time. Use Motorcraft
Bug and Tar Remover
(ZC-42), which is available from your authorized dealer.
•Remove any exterior accessories, such as antennas, before entering a
car wash.
•Suntan lotions and insect repellents can damage any painted
surface; if these substances come in contact with your vehicle,
wash off as soon as possible.
•If your vehicle is equipped with running boards, do not use
rubber, plastic and vinyl protectant products on the running
board surface, as the area may become slippery.
Exterior chrome
•Wash the vehicle first, using cool or lukewarm water and a neutral pH
shampoo, such as Motorcraft
Detail Wash (ZC-3-A).
•Use Motorcraft
Custom Bright Metal Cleaner (ZC-15), available from
your authorized dealer. Apply the product as you would a wax to
clean bumpers and other chrome parts; allow the cleaner to dry for a
few minutes, then wipe off the haze with a clean, dry rag.
•Never use abrasive materials such as steel wool or plastic pads
as they can scratch the chrome surface.
Cleaning
353
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

If the battery has been disconnected or a new battery has been installed,
the clock and radio settings must be reset once the battery is
reconnected.
•Always dispose of automotive
batteries in a responsible manner.
Follow your local authorized
standards for disposal. Call your
local authorized recycling center
to find out more about recycling
automotive batteries.
ENGINE COOLANT
Checking engine coolant
The concentration and level of engine coolant should be checked at the
intervals listed inscheduled maintenance information.The coolant
concentration should be maintained at 50/50 coolant and distilled water,
which equates to a freeze point of -34°F (-36°C). Coolant concentration
testing is possible with a hydrometer or antifreeze tester. The level of
coolant should be maintained at the FULL COLD level or within the
COLD FILL RANGE in the coolant reservoir. If the level falls below, add
coolant per the instructions in theAdding engine coolantsection.
Your vehicle was factory-filled with a 50/50 engine coolant and water
concentration. If the concentration of coolant falls below 40% or above
60%, the engine parts could become damaged or not work properly.A
50/50 mixture of coolant and water provides the following:
•Freeze protection down to -34°F (-36°C).
•Boiling protection up to 265°F (129°C).
•Protection against rust and other forms of corrosion.
•Proper function of calibrated gauges.
L
E
A
D
RETURN
RECYCLE
Maintenance and Specifications
373
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

WHAT YOU SHOULD KNOW ABOUT AUTOMOTIVE FUELS
Important safety precautions
WARNING:Do not overfill the fuel tank. The pressure in an
overfilled tank may cause leakage and lead to fuel spray and fire.
WARNING:The fuel system may be under pressure. If you hear
a hissing sound near the fuel filler door (Easy Fuel™ “no cap”
fuel system), do not refuel until the sound stops. Otherwise, fuel may
spray out, which could cause serious personal injury.
WARNING:Automotive fuels can cause serious injury or death
if misused or mishandled.
WARNING:Fuel ethanol and gasoline may contain benzene,
which is a cancer-causing agent.
Observe the following guidelines when handling automotive fuel:
•Extinguish all smoking materials
and any open flames before
fueling your vehicle.
•Always turn off the vehicle before
fueling.
•Automotive fuels can be harmful
or fatal if swallowed. Fuels such as gasoline and ethanol are highly
toxic and if swallowed can cause death or permanent injury. If fuel is
swallowed, call a physician immediately, even if no symptoms are
immediately apparent. The toxic effects of fuel may not be visible for
hours.
•Avoid inhaling fuel vapors. Inhaling too much fuel vapor of any kind
can lead to eye and respiratory tract irritation. In severe cases,
excessive or prolonged breathing of fuel vapor can cause serious
illness and permanent injury.
•Avoid getting fuel liquid in your eyes. If fuel is splashed in the eyes,
remove contact lenses (if worn), flush with water for 15 minutes and
seek medical attention. Failure to seek proper medical attention could
lead to permanent injury.
Maintenance and Specifications
379
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

•Fuels can also be harmful if absorbed through the skin. If fuel is
splashed on the skin and/or clothing, promptly remove contaminated
clothing and wash skin thoroughly with soap and water. Repeated or
prolonged skin contact with fuel liquid or vapor causes skin irritation.
•Be particularly careful if you are taking “Antabuse” or other forms of
disulfiram for the treatment of alcoholism. Breathing gasoline and/or
ethanol vapors, or skin contact could cause an adverse reaction. In
sensitive individuals, serious personal injury or sickness may result. If
fuel is splashed on the skin, promptly wash skin thoroughly with soap
and water. Consult a physician immediately if you experience an
adverse reaction.
•FFV fuel tanks may contain zero to 85 percent ethanol. Any fuel
blends containing gasoline and ethanol should be treated the same as
“Fuel Ethanol.” Flex fuel vehicles have a yellow bezel placed over the
fuel fill inlet.
Pure ethanol is the alcohol which is the intoxicating agent in liquor, beer
and wine. It is distilled from the fermentation of plants such as field corn
and sugar cane. When ethanol is produced for use in motor fuels, a small
amount of gasoline is added to make it unfit for beverage use. The
resulting ethanol blend is called denatured fuel ethanol meaning that it is
denatured with 2% to 5% gasoline and is suitable for automotive use.
During the summer season, fuel ethanol may contain a maximum of 85%
denatured ethanol (Ed85) and 15% unleaded gasoline. The fuel ethanol
has a higher octane rating than unleaded regular or premium gasoline
and this allows the design of engines with greater efficiency and power.
Winter blends may contain up to 75% denatured ethanol (Ed75) and up
to 25% unleaded gasoline to enhance cold engine starts. Severely cold
weather may require additional measures for reliable starting.
Ethanol is more chemically active than gasoline. It corrodes some metals
and causes some plastic and rubber components to swell, break down or
become brittle and crack, especially when mixed with gasoline. Special
materials and procedures have been developed for flexible fuel vehicles
and the dispensers used by ethanol fuel providers.
WARNING:Flexible fuel components and standard unleaded
gasoline fuel components are not interchangeable. If your vehicle
is not serviced in accordance with flexible fuel vehicles procedures,
damage may occur and your warranty may be invalidated.
Maintenance and Specifications
380
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

•Adding certain accessories to your vehicle (for example bug
deflectors, rollbars/light bars, running boards, ski/luggage racks) may
reduce fuel economy.
•To maximize the fuel economy, drive with the tonneau cover installed
(if equipped).
•Using fuel blended with alcohol may lower fuel economy.
•Fuel economy may decrease with lower temperatures during the first
8–10 miles (12–16 km) of driving.
•Driving on flat terrain offers improved fuel economy as compared to
driving on hilly terrain.
•Transmissions give their best fuel economy when operated in the top
cruise gear and with steady pressure on the gas pedal.
•Four-wheel-drive operation (if equipped) is less fuel efficient than
two-wheel-drive operation.
•Close windows for high speed driving.
EPA fuel economy estimates
Every new vehicle should have a sticker on the window called the
Monroney Label which contains EPA fuel economy estimates. Contact
your authorized dealer if the Monroney Label is not supplied with your
vehicle. The EPA fuel economy estimates should be your guide for the
fuel economy comparisons with other vehicles. Your fuel economy may
vary depending upon the method of operation and conditions.
EMISSION CONTROL SYSTEM
Your vehicle is equipped with various emission control components and a
catalytic converter which will enable your vehicle to comply with
applicable exhaust emission standards. To make sure that the catalytic
converter and other emission control components continue to work
properly:
•Use only the specified fuel listed.
•Avoid running out of fuel.
•Do not turn off the ignition while your vehicle is moving, especially at
high speeds.
•Have the items listed inscheduled maintenance information
performed according to the specified schedule.
The scheduled maintenance items listed inscheduled maintenance
informationare essential to the life and performance of your vehicle
and to its emissions system.
Maintenance and Specifications
389
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)

FORD ESP EXTENDED SERVICE PLANS
More than 30 million Ford, Lincoln, and Mercury owners have discovered
the powerful protection of Ford ESP. It is the only extended service plan
backed by Ford Motor Company, and provides “peace of mind”
protection beyond the New Vehicle Limited Warranty coverage.
Up to 500+ Covered Vehicle Components
There are four, new-vehicle Extended Service Plans with different levels
of coverage. Ask you dealer for details.
PremiumCare –Our most comprehensive coverage. With over 500
covered components, this plan is so complete that we generally only
discuss what’s not covered!
ExtraCare –Covers 113 components, and includes many high-tech
items.
BaseCare –Covers 84 components.
PowertrainCare –Covers 29 critical components.
Ford ESP is honored by all Ford, Lincoln and Mercury Dealers in
the U.S. and CanadaIt’s the only extended service plan authorized and
backed by Ford Motor Company. That means you get:
•Reliable, quality service anywhere you go.
•Factory-trained technicians.
•Genuine Ford and Motorcraft
Parts.
Rental car reimbursement
If your vehicle is kept overnight for covered repairs,you are
eligible for rental car coverage, including Bumper-to-Bumper warranty
repairs, or manufacturer’s recalls.
Transferable coverage
If you sell your vehicle before your Ford ESP coverage expires, you can
transfer any remaining coverage to the new owner. Whenever you’re
ready to sell your car, prospective buyers may feel better about taking a
risk on your used vehicle. Ford ESP may add resale value!
Plus,exclusive 24/7 roadside assistance,including:
•Towing, flat-tire change and battery jump starts.
•Out-of-fuel and lock-out assistance.
•Travel expense reimbursement for lodging, meals and rental car.
•Destination assistance for taxi, shuttle, rental car coverage and
emergency transportation.
Ford Extended Service Plan
410
2010 F-150(f12)
Owners Guide, 1st Printing
USA(fus)