2008 750i, 750Li, 760Li
BMW Ultimate Service™
BMW Ultimate Service leads the industry in pro-
viding owners with incredible value and peace of
mind. This service includes:
The BMW Maintenance Program: No-cost
factory-recommended maintenance for
4 years/50,000 miles from the original in-ser-
vice date, whichever comes first.
BMW Roadside Assistance: No-cost 24/7
on-the-road assistance for 4 years/unlimited
miles from the original in-service date. Also
includes alternate transportation and trip-in-
terruption benefits as well as trip routing ser-
vices.
New Vehicle Limited Warranty: Limited cov-
erage for defects in materials and workman-
ship for 4 years/50,000 miles from the original
in-service date, whichever comes first.
Repairs will only be made at authorized BMW
centers using Original BMW Parts.
The BMW Maintenance Program
The BMW Maintenance Program is a benefit
designed to help reduce the cost of ownership.
The program has been devised with the follow-
ing objectives: to maximize vehicle safety, reli-
ability, and resale value by minimizing
breakdowns resulting from wear, and minimizing
cost and inconvenience by computing mainte-
nance intervals based upon the specific manner
in which each individual vehicle is driven.
2008 7 Series vehicles purchased from any
authorized BMW center in the United States or
Puerto Rico are covered by the BMW Mainte-
nance Program for 48 months or 50,000 miles,
whichever occurs first. Coverage begins on the
date of first retail sale or the date the vehicle is
first placed into service as a sales demonstrator,
service loaner (SLP) or company vehicle, which-
ever is earlier.
Any authorized BMW center in the United
States or Puerto Rico will perform the sched-
uled maintenance services on your vehicle at no
expense to you.
Coverage
The BMW Maintenance Program covers all fac-
tory recommended maintenance, as determined
by the Condition Based Service (CBS) system.
Additional items that need replacement due to
normal wear and tear, and that are not covered
by the original New Vehicle Limited Warranty -
such as brake pads, brake rotors, and wiper
blade inserts - are included, provided wear and
tear exceeds BMW wear limits. Any adjustments
required due to normal operating conditions are
also included. See page s4-6ofthis booklet
for additional information.
Exclusions from coverage include the following:
Items reimbursable under your New Vehicle
Limited Warranty
Gasoline
Windshield washer additive (except when in
conjunction with scheduled maintenance)
Tires, wheel alignment, tire balance and
rotation
Wear and tear of soft trim items, such as:
seats, carpets, moldings, headliner, door pan-
els and all chrome trim
Damage detected when performing the rust
perforation inspection
Damage which results from negligence,
improper operation of the vehicle, wear and
tear or deterioration due to driving habits or
conditions, improper repair, environmental
influences, flood, accident or fire damage,
road salt corrosion, alteration, installation of
non-genuine BMW accessories, or use of
improper, poor quality or contaminated fuel
Altered or unreadable Vehicle Identification
Number (VIN) or odometer irregularities or
vehicles where the true mileage cannot be
determined
Maintenance or repair after the vehicle is
deemed a total loss
Maintenance or repairs performed by other
than an Authorized BMW center within the
United States or Puerto Rico
Vehicles used in competitive events
1
All 2008 model year 7 Series vehicles are facto-
ry-filled with BMW High Performance Synthetic
oils. At the time of the printing of this booklet,
the following oils are strongly recommended
and approved by BMW:
BMW High Performance 5W-30 Synthetic Oil
(BMW part number 07 51 0 017 866)
Mobil 1 5W-30
Mobil 1 5W-40
BMW is evaluating various synthetic oils for
inclusion in our list of recommended engine oils.
For the most current list of synthetic oils, please
contact your BMW center, or call BMW of North
America, LLC at 1 800 831-1117. You can also
obtain this information from our website,
www.bmwusa.com/.
BMW recommends that you check your engine
oil level whenever you add fuel to your vehicle. If
you need to add oil between oil changes and
are unable to obtain BMW High Performance
Synthetic Oil, Mobil 1 or another special oil on
the list, use a synthetic oil with an API rating of
SH or higher.
The following maintenance elements must be
performed at the mileage/time stated (time
intervals begin from the vehicles production
date):
Brake Fluid Service: Change brake fluid every
two years, or when specified by CBS.
Oxygen Sensor Service: The oxygen sensor
deteriorates strictly on a mileage basis and
must therefore be replaced every
120,000 miles to maximize vehicle fuel econ-
omy and minimize exhaust pollution.
Spark Plug Service: Replace at
100,000 miles, or when specified by CBS.
The engine coolant has a lifetime rating and
does not need to be changed. For your convenience, you may also wish to
have your BMW center perform any necessary
operations to fulfill any state inspection require-
ments in your area concurrent with the mainte-
nance elements specified above during other
repairs.
Should you request more frequent
maintenance service, the cost of these ser-
vices will not be covered by the Maintenance
Program.
BMW has applied the most modern technologi-
cal advances not only to the design and produc-
tion of your vehicle, but also to computing of the
optimum maintenance interval for your type of
operations and driving style. Your BMW center
has made a substantial investment in unique
BMW special service tools to enable BMW fac-
tory trained service technicians to perform qual-
ity repairs on your BMW in minimal time. Your
service technician looks forward to serving your
every service need and to help maximize your
satisfaction with your BMW, its longevity, and
resale value.
Quality Certification I
For a detailed list of items inspected, refer to the
Quality Certification I form provided to the
Owner at time of delivery. A copy of the form is
on file at the selling BMW center.
Maintenance summary
The Condition Based Service (CBS) system will
determine the requirement for performance of
the maintenance services described on this and
the following page. These services may be
required either individually or in conjunction with
other maintenance services.
4
Standard operations
Maintenance work:
Brief diagnostic test
Verify Check Control messages
Check indicator and warning lights
Reset CBS display
Engine oil
Maintenance work:
Change the engine oil and oil filter. We rec-
ommend BMW High Performance 5W-30
Synthetic Oil P/N 07 51 0 017 866.
After every 3rd engine oil change: Intake air
cleaner: replace air filter element (reduce
replacement interval in dusty operating
conditions).
Parking brake: check function
Microfilter
Maintenance work:
Automatic air conditioning: Replace microfilter
Front brake
Maintenance work:
Replace brake pads, clean brake pad contact
points in calipers.
Brake discs: Check surface and thickness, if
necessary replace at extra charge.*
Rear brake
Maintenance work:
Replace brake pads, clean brake pad contact
points in calipers.
Brake discs: Check surface and thickness, if
necessary replace at extra charge.*
Parking brake: Check condition, brake lining
thickness and function, if necessary replace
at extra charge.*
*Unless covered by Maintenance Program
Vehicle Check
Maintenance work:
Check operation of horn, headlight flasher
and hazard warning flashers.
Check instrument and control lighting and
heater/air-conditioning blower.
Check lighting system: turn signals, back-up,
license plate, interior (incl. map, reading
lights), glovebox, flashlight, luggage area
lights.
Safety belts: check condition and function.
Check windshield wiper and washer jet
positions.
Body: check for corrosion (except cavities).
Tires: check tread depth, wear pattern, outer
condition, inflation pressure (also spare tire). If
necessary, correct pressure (also spare).
Reset tire pressure monitor.
Battery: check state of charge (magic eye)
and charge if required.
Power steering reservoir: Check fluid level.
Visually inspect all SRS airbag units for torn
covers, obvious damage or attachment of
stickers.
Rear-view mirrors
Coolant: check fluid level and concentration.
Windshield washer and intensive cleaning
system: check protection level, fluid level, top
if necessary.
Brake system connections and lines: check
for leaks, damage and correct positioning.
Underbody, incl. all visible parts (i.e. transmis-
sion, rear axle, fuel lines, exhaust system),
check for damage, leaks and corrosion.
Steering components: check for clearance,
leaks, damage and wear.
Final Inspection: Road test with check of
–Brakes
– Steering
– Shock absorbers (visual)
– Gearbox
5
Customer Assistance Information
Your satisfaction with our product and the ser-
vices provided by authorized BMW centers is of
great importance to us. We take pride in our
product, as does the BMW center who services
it. If you should ever have a question regarding
your BMW center’s service or your BMW’s per-
formance, we recommend that you contact your
authorized BMW center. Should you travel to an
unfamiliar area, the BMW center directory pro-
vided at the time of delivery will help you locate
the nearest authorized BMW center. The centers
listed are equipped to help you with matters
related to your BMW vehicle.
When contacting an authorized BMW center, we
suggest that depending upon the nature of your
contact, you discuss it with either the Sales,
Service, or Parts Manager.
As all matters are resolved at the BMW center
level, it is important that they be given the
opportunity to provide a solution. Should you
feel that you were not provided with the proper
response, we urge you to contact the General
Manager or BMW Center Operator.
Despite the best intentions of all parties, a
misunderstanding may occur between you and
your BMW center. Should this occur and you
require further assistance, please contact the
BMW NA Customer Relations Department at
1 800 831-1117 or through our website @
www.bmwusa.com. When contacting us, we ask
that you provide the following information:
Your name, address and telephone number
Vehicle Identification Number (last seven
digits)
Vehicles delivery date
Vehicle mileage
Selling BMW center’s name
Servicing BMW center’s name
Description of the problem A BMW NA Customer Relations Representative
will carefully review all the facts involved and let
you know what further action will be taken in
conjunction with your BMW center. Please
remember: the first step in resolving a complaint
is to contact the authorized BMW center that
performed the work on your vehicle. They have
the necessary equipment and the personnel to
achieve this goal.
We are confident that every effort will be made
to ensure your satisfaction.
Customer Assistance – Notification
During a specific period (for example, the earlier
of 12 months or 12,000 miles, though this
period varies by state), some states require us
or our authorized BMW center, to repair in a rea-
sonable number of attempts, any defect or con-
dition which substantially impairs the use, value,
or safety of a new vehicle sold, leased or regis-
tered in that state.
A reasonable number of attempts is generally
defined as (i) four or more attempts to repair the
same defect (the number of attempts vary by
state) or (ii) the vehicle is out of service by rea-
son of one or more repair(s) for more than a
cumulative total of 30 days (this period varies by
state), except for delays created by conditions
beyond our control.
If we are unable to correct a defect or condition
covered by these statutes in a reasonable num-
ber of attempts, we may be obligated either to
replace the vehicle or reimburse the owner/les-
see in an amount equal to the purchase price or
lease payments paid by the owner/lessee, less
the amount directly attributable to use of the
vehicle by the owner/lessee.
You should send written notification directly
to BMW of North America, LLC of the exist-
ence of an alleged defect. Send written com-
munication to the Customer Relations and
Services Department address listed below.
BMW of North America, LLC
Customer Relations and Services Department
P.O. Box 1227
Westwood, New Jersey 07675-1227
Telephone: 1 800 831-1117
22
5.BBB AUTO LINE staff may try to help
resolve your dispute through mediation. If
mediation is not successful, or if you do not
wish to participate in mediation, claims
within the program’s jurisdiction may be pre-
sented to an arbitrator at an informal hear-
ing. The arbitrators decision should
ordinarily be issued within 40 days from the
time your complaint is filed; there may be a
delay of 7 days if you did not first contact
BMW NA about your problem, or a delay of
up to 30 days if the arbitrator requests an
inspection/report by an impartial technical
expert or further investigation and report by
BBB AUTO LINE.
6. You are required to use BBBAUTO LINE
before asserting in court any rights or reme-
dies conferred by California Civil Code Sec-
tion 1793.22. You are not required to use
BBB AUTO LINE before pursuing rights and
remedies under any other state or federal
law. “You are also required to use BBB
AUTO LINE before exercising rights or seek-
ing remedies created by Title I of the Mag-
nuson-Moss Warranty Act, 15 U.S.C. sec.
2301 et seq. If you choose to seek redress
by pursuing rights and remedies not created
by California Civil Code Section 1793.22 or
Title I of the Magnuson-Moss Warranty Act,
resort to BBB AUTO LINE is not required by
those statutes.”
7. California Civil Code Section 1793.2(d) requires that, if BMW NA or its representa-
tive is unable to repair a new motor vehicle
to conform to the vehicle’s applicable
express warranty after a reasonable number
of attempts, BMW NA may be required to
replace or repurchase the vehicle. California
Civil Code Section 1793.22(b) creates a pre-
sumption that BMW NA has had a reason-
able number of attempts to conform the
vehicle to its applicable express warranties
if, within 18 months from delivery to the
buyer or 18,000 miles on the vehicles odom-
eter, whichever occurs first, one or more of
the following occurs:• The same nonconformity [a failure to con-
form to the written warranty that substan-
tially impairs the use, value or safety of the
vehicle] results in a condition that is likely
to cause death or serious bodily injury if the
vehicle is driven AND the nonconformity
has been subject to repair two or more
times by BMW NA or its agents AND the
buyer or lessee has directly notified BMW
NA of the need for the repair of the non-
conformity; OR
• The same nonconformity has been subject
to repair 4 or more times by BMW NA or its
agents AND the buyer has notified BMW
NA of the need for the repair of the non-
conformity; OR
• The vehicle is out of service by reason of
repair of nonconformities by BMW NA or its
agents for a cumulative total of more than
30 calendar days after delivery of the vehi-
cle to the buyer.
NOTICE TO BMW NA AS REQUIRED ABOVE
SHALL BE SENT TO THE FOLLOWING
ADDRESS:
BMW of North America, LLC
Customer Relations and Services Department P.O. Box 1227
Westwood, New Jersey 07675-1227 1 800 831-1117
8. The following remedies may be sought inBBB AUTO LINE: repairs, reimbursement for
money paid to repair a vehicle or other
expenses incurred as a result of a vehicle
nonconformity, repurchase or replacement
of your vehicle and compensation for dam-
ages and remedies available under BMW
NA’s written warranty or applicable law.
9. The following remedies may not be sought in BBB AUTO LINE: punitive or multiple
damages, attorneys fees, or consequential
damages other than as provided in California
Civil Code Section 1794(a) and (b).
24
Exclusions
Specifically excluded from coverage are:
Fines, taxes, or impound towing fees caused
by a violation of local or state law.
Expenses related to extreme adverse weather
conditions, including, but not limited to,
floods, hurricanes and tornadoes (removal
from water, snow, ice, etc.).
Expenses for the removal of snow tires, and
mounting or removal of snow chains.
BMW Valet Program - 2008 760Li
The BMW Valet Program is a benefit designed
to provide a Premier Care Experience for 2008
760Li customers. This program is provided as
standard service on every 2008 760Li pur-
chased from any Authorized BMW center in the
United States or Puerto Rico for the duration of
the New Vehicle Limited Warranty period of
48 months or 50,000 miles, whichever comes
first.
Any authorized BMW center in the United
States or Puerto Rico will pick up your vehicle
from any reasonable location when a recom-
mended maintenance or warranty repair
appointment is made by you. In addition, upon
your request, your authorized BMW center will
provide you with a free BMW loaner vehicle for
the duration of the repair. Upon completion of
repairs to your vehicle, your authorized BMW
center will return your vehicle to you. For addi-
tional details and restrictions on this program
please contact your authorized BMW center.
28
Federal Emissions System Defect
Warranty (Valid only in the U.S.A.
and Puerto Rico)
This warranty applies only to U.S. specification
vehicles distributed by BMW of North America,
LLC (BMW NA) or sold through the BMW NA
European Delivery Program.
In accordance with the defect warranty provi-
sions of section 207(b) of the Clean Air Act,
BMW NA warrants to the first retail purchaser,
and each subsequent purchaser, that the car (a)
was designed, built and equipped so as to con-
form, at the time of sale, with all regulations of
the U.S. Environmental Protection Agency appli-
cable at the time of manufacture and (b) is free
from defects in materials and workmanship
which would cause it to fail to conform with
applicable regulations for a period of 2 years or
24,000 miles, whichever occurs first, except for
specific emission control components (as listed
on page 36), for which the warranty period is
8 years or 80,000 miles, whichever occurs first.
Coverage begins on the date of first retail sale
or the date the vehicle is first placed into service
as a sales demonstrator, service loaner (SLP) or
company vehicle, whichever is earlier.
Warranty claims must be made as soon as rea-
sonably possible after a defect is discovered. To
make a claim, the car must be brought to any
authorized BMW center during normal business
hours.
The BMW center will, without charge for parts
or labor (including diagnosis), either repair or
replace the defective part, if any. The decision
whether to repair or replace said parts is solely
the prerogative of BMW NA and must be
expected to correct the failure of the warranted
part. Parts for which replacements are made
become the property of BMW NA. In all cases, a
reasonable time must be allowed for warranty
repairs to be completed after the car is received
by the BMW center.
For assistance in determining which specific
parts or components of your vehicle are covered
under this warranty, please contact your BMW
center. It is the owners responsibility to have all sched-
uled inspection and maintenance services per-
formed (at the owners expense), as prescribed
in the maintenance schedule for the BMW Emis-
sion Control System. Service intervals are com-
puted by the onboard BMW service interval
indicator and displayed on the instrument panel.
The instructions for proper maintenance and
use can be found in the Owners Manual. It is
strongly recommended that any replacement
parts used for maintenance, repair or replace-
ment of emission control systems be certified
BMW Service Parts or BMW Authorized
Remanufactured Parts. Without invalidating this
warranty, the owner may elect to have mainte-
nance, repair or replacement of the emission
control systems performed by any automotive
repair establishment, or elect to use parts other
than certified BMW Service Parts. However, the
cost of such service or parts will not be covered
under this warranty, except in emergency situa-
tions. In an emergency situation, where an
authorized BMW center or a warranty replace-
ment part is not reasonably available (within
30 days), repairs may be performed at any avail-
able service establishment using any equivalent
part. BMW NA will reimburse the owner for such
emergency repairs (including labor, parts and
diagnosis not to exceed BMW NA rates for labor,
parts, and diagnosis in said area) that are cov-
ered under this warranty. Replaced parts and
paid invoices must be presented at a BMW cen-
ter as a condition of reimbursement for emer-
gency repairs not performed by a BMW center.
The use of replacement parts, which are not of
equivalent quality, may impair the effectiveness
of the emission control system. If other than cer-
tified BMW Service Parts or Authorized Remanu-
factured Parts are used for maintenance, repair
or replacement of components affecting emis-
sion control, the owner should obtain assurances
that such parts are warranted by their manufac-
turer to be equivalent to genuine BMW parts in
performance and durability. BMW NA assumes
no liability under this warranty with respect to
parts other than genuine BMW parts.
However, the use of non-genuine BMW replace-
ment parts or non-EPA certified parts does not
invalidate the warranty on other components,
unless non-genuine BMW parts or non-EPA cer-
tified parts cause damage to warranted parts.
33
Federal Emissions Performance
Warranty (Valid only in the U.S.A.
and Puerto Rico)
In those states and jurisdictions that have estab-
lished periodic vehicle emissions tests to
encourage proper vehicle maintenance and
require the car to pass an emissions test
approved by the U.S. Environmental Protection
Agency and:
1. The car was distributed by BMW of North America, LLC (BMW NA), or sold through
the BMW NA European Delivery Program;
and
2. The car has been maintained and operated in accordance with the instructions for
proper maintenance and use set forth in the
Owners Manual supplied with the car; and
3. The car fails to conform to the applicable emissions standards of the EPA as judged
by an EPA approved emissions test; and
4. The failure to conform results or will result in the owner of the car having to bear a penalty
or other sanction (including the denial of the
right to use the car) under local state or fed-
eral law if the non-conformity is not reme-
died within a specified period of time.
Then, in accordance with the provisions of sec-
tion 207(b) of the Clean Air Act, BMW NA war-
rants that if the car is eligible for coverage under
this warranty, any non-conformities in the car,
which cause it to fail an EPA-approved emis-
sions test will, without charge for parts or labor
(including diagnosis), be adjusted, repaired, or
replaced, at the option of BMW NA to proper
specifications, in order to make the car comply
with applicable emissions standards. The deci-
sion to adjust, repair or replace parts is solely
the prerogative of BMW NA and must reason-
ably be expected to correct the failure of the
warranted part. Coverage begins on the date of first retail sale
or the date the vehicle is first placed into service
as a sales demonstrator, service loaner (SLP) or
company vehicle, whichever is earlier. This war-
ranty continues for a period of 2 years or
24,000 miles, whichever occurs first, except for
specific emissions control components (as
listed on page 36), for which the warranty period
is 8 years or 80,000 miles whichever occurs
first.
This warranty is made subject to the terms and
conditions that apply to the Emission Control
System Warranty and the New Vehicle Limited
Warranty.
No claim under this warranty will be denied on
the basis of use of a properly installed EPA cer-
tified emission part for maintenance and repair.
A vehicle manufacturer may deny an emission
performance warranty claim on the basis of an
uncertified replacement part used in the mainte-
nance or repair of a vehicle only if the vehicle
manufacturer presents evidence that the uncer-
tified replacement part is either defective in
materials or workmanship or not equivalent from
an emission standpoint to the original equip-
ment part.
Maintenance, replacement, or repair of emis-
sion control devices and systems may be
performed by any automotive repair estab-
lishment or individual using any certified
part.
Immediately after the car has failed an EPA
approved emission short test, your claim can be
made at any authorized BMW center. The BMW
center will honor or deny your claim within the
time period specified by local or state laws (not
to exceed 30 days), to avoid further penalties or
sanctions. lf the claim is denied, the BMW cen-
ter will notify you in writing of the reason(s). The
BMW center is required by law to honor the
claim if notice of denial is not received by the
owner within the specified time period.
You may obtain further information concerning
the emission warranties, or report violations of
warranty terms, by contacting the Director, Field
Operations and Support Division (6406J), Envi-
ronmental Protection Agency, 401 M Street, SW,
Washington, D.C. 20460.
35